Comfort Audience in Germany
Comfort has an estimated audience of 893,513 people in Germany. 71.3% are female, 28.7% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Home Office, Natural rubber, Commercial mortgage, Racing.
The average Comfort fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Home Office, Natural rubber, with strongest over-indexing on Progressive rock (4.39× the country average). Demographically, the Comfort audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Comfort fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 37.1 |
| Estimated audience size | 893,513 |
Audience persona
The typical Comfort fan in Germany is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,540 | 1.04× |
| Bayern | 148,051 | 1.03× |
| Baden-Württemberg | 123,455 | 1.01× |
| Hessen | 94,901 | 1.39× |
| Niedersachsen | 88,752 | 1.02× |
| Berlin | 47,418 | 1.19× |
| Sachsen | 44,013 | 1× |
| Rheinland-Pfalz | 42,593 | 0.95× |
| Schleswig-Holstein | 30,326 | 0.95× |
| Brandenburg | 29,109 | 1.05× |
| Hamburg | 21,933 | 1.09× |
| Thüringen | 20,676 | 0.91× |
| Sachsen-Anhalt | 19,478 | 0.84× |
| Mecklenburg-Vorpommern | 14,337 | 0.84× |
| Saarland | 8,262 | 0.75× |
| Bremen | 8,128 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.39× | Music & Radio |
| Home Office | 1.89× | Business & Career |
| Natural rubber | 2.28× | Cars & Mobility |
| Commercial mortgage | 1.85× | Business & Career |
| Racing | 1.54× | Cars & Mobility |
| Bank account | 2.2× | Business & Career |
| Japanese domestic market | 3.25× | Politics & Society |
| Cachorro | 2.25× | Pets & Animals |
| MS Mode | 4.1× | Fashion & Accessoires |
| Ipekyol | 2.37× | Shopping |
| Jersey (fabric) | 2.77× | Fashion & Accessoires |
| Fatteh | 5.25× | Food & Beverages |
| Caprivi Strip | 4.81× | |
| Mohamed Salah | 1.74× | Sports |
| Women's empowerment | 1.62× | Politics & Society |
| Paul Dano | 1.97× | Movies & TV |
| Leprechaun | 3.23× | Literature |
| Gumbal | 2.25× | Cars & Mobility |
| Emil Nolde | 2.01× | Arts & Culture |
| Janitor | 2.35× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.92 |
| Creativity | OPEN | 1.87 |
| Pet Ownership | JOY | 1.6 |
| Sports Activity | POWER | 1.42 |
| Indulgence | JOY | 1.39 |
| Healthy Lifestyle | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 37.4% |
| United States | 11.6% |
| Germany | 3.0% |
See Comfort audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Comfort have in Germany?
Comfort has an estimated audience of 893,513 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Comfort fans?
71.3% of Comfort fans are female, 28.7% are male, with an average age of 37.1 years.
Which brands do Comfort fans like most?
Comfort fans show strongest brand affinity for Progressive rock (4.39×), Home Office (1.89×), and Natural rubber (2.28×) over the country average.
Where do Comfort fans live in Germany?
Comfort fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,540), Bayern (reach 148,051), and Baden-Württemberg (reach 123,455). These three regions account for the largest share of the active audience.
What other brands do Comfort fans also like?
Beyond Comfort itself, the audience over-indexes on Home Office (1.89×), Natural rubber (2.28×), Commercial mortgage (1.85×), and Racing (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Comfort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.