Comfort Audience in United States

Comfort has an estimated audience of 3,451,738 people in United States. 71.2% are female, 28.8% are male, average age 40.1. Top regions: California, New York, Texas. Top brand affinities: Indeed.com, Google Maps, Capital One, Khan Academy, Enterprise Rent-A-Car.

The average Comfort fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Indeed.com, Google Maps, Capital One, with strongest over-indexing on Indeed.com (4.44× the country average). Demographically, the Comfort audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Comfort fans

Demographic split for Comfort audience in United States
MetricValue
Female71.2%
Male28.8%
Average age40.1
Estimated audience size3,451,738

Audience persona

The typical Comfort fan in United States is more female, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Comfort in United States
RegionReachAffinity
California242,1010.64×
New York214,4591.11×
Texas178,6160.6×
Pennsylvania133,5021.15×
Illinois119,9271.04×
Michigan115,8671.28×
Florida113,4050.49×
Ohio110,6851.04×
Minnesota101,7142.06×
New Jersey95,7441.09×
Massachusetts94,6781.39×
Wisconsin77,8091.5×
North Carolina70,3360.68×
Washington70,1461.01×
Georgia68,0950.64×
Indiana65,3551.04×
Virginia59,8330.71×
Missouri56,7781.02×
Tennessee55,4860.8×
Iowa47,0951.66×
Colorado45,8930.84×
Connecticut42,4521.23×
Maryland41,0940.69×
Kentucky39,4820.91×
Utah37,0001.2×
Arizona35,9790.51×
Oregon34,2340.87×
South Carolina32,3450.62×
Oklahoma31,1360.81×
Alabama27,2360.56×
Kansas25,5780.94×
Nebraska23,9531.38×
Louisiana22,0790.5×
New Hampshire22,0301.62×
Idaho19,9541.15×
Arkansas19,9100.7×
Nevada18,9700.57×
Maine17,6991.43×
Mississippi16,7350.59×
North Dakota16,7142.36×
West Virginia15,4850.96×
Rhode Island13,7881.25×
South Dakota12,8991.62×
Montana12,1291.27×
New Mexico10,1160.58×
Alaska7,9151.07×
Delaware6,8820.72×
Hawaii6,6230.45×
Vermont6,5961.09×
Wyoming6,0781.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Comfort audience
BrandAffinityCategory
Indeed.com4.44×Business & Career
Google Maps3.1×Internet & Social Media
Capital One2.88×Business & Career
Khan Academy5.52×Business & Career
Enterprise Rent-A-Car3.8×Cars & Mobility
Google News3.38×News
Google Flights3.24×Travel & Leisure
Bachelor of Business Administration19.91×Business & Career
Jollibee5.52×Food & Beverages
MSN1.99×News
Hobby Lobby1.92×Home & Garden
Planet Fitness1.81×Sports
Circle K3.05×Shopping
Staples (Canada)2.23×Business & Career
Apple Store3.32×Shopping
Take-out2.04×Food & Beverages
Boho-chic2.78×Fashion & Accessoires
CarGurus2.42×Cars & Mobility
Google Drive1.69×Technology & Electronics
AccuWeather2.63×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Comfort audience
TraitClusterScore
Quality AwarenessPREMIUM1.82
SustainabilityBALANCE1.67
Sports ActivityPOWER1.61
Design AffinityPREMIUM1.6
IndulgenceJOY1.57
Urban LifestyleOPEN1.48

Worldwide distribution

Worldwide audience distribution share by country for Comfort
CountryShare
Italy37.4%
United States11.6%
Germany3.0%

See Comfort audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Comfort have in United States?

Comfort has an estimated audience of 3,451,738 people in United States, concentrated in California and New York.

What is the gender split and age of Comfort fans?

71.2% of Comfort fans are female, 28.8% are male, with an average age of 40.1 years.

Which brands do Comfort fans like most?

Comfort fans show strongest brand affinity for Indeed.com (4.44×), Google Maps (3.1×), and Capital One (2.88×) over the country average.

Where do Comfort fans live in United States?

Comfort fans in United States are most concentrated in California (reach 242,101), New York (reach 214,459), and Texas (reach 178,616). These three regions account for the largest share of the active audience.

What other brands do Comfort fans also like?

Beyond Comfort itself, the audience over-indexes on Google Maps (3.1×), Capital One (2.88×), Khan Academy (5.52×), and Enterprise Rent-A-Car (3.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Comfort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.