Brinjevec Audience in Germany
Brinjevec has an estimated audience of 288,232 people in Germany. 43.2% are female, 56.8% are male, average age 45.3. Top regions: Bayern, Thüringen, Nordrhein-Westfalen. Top brand affinities: Unique Gifts, Haberler, Birthday Gifts, Goes, CAC 40.
The average Brinjevec fan in Germany is 45.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Thüringen, Nordrhein-Westfalen. Top brand affinities include Unique Gifts, Haberler, Birthday Gifts, with strongest over-indexing on Unique Gifts (5.48× the country average). Demographically, the Brinjevec audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Brinjevec fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 45.3 |
| Estimated audience size | 288,232 |
Audience persona
The typical Brinjevec fan in Germany is more male, around 45.3 years old, with strong Mindfulness tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 22,211 | 0.48× |
| Thüringen | 22,141 | 3.01× |
| Nordrhein-Westfalen | 20,806 | 0.33× |
| Baden-Württemberg | 19,558 | 0.5× |
| Sachsen | 19,278 | 1.36× |
| Niedersachsen | 17,531 | 0.63× |
| Hessen | 13,947 | 0.64× |
| Berlin | 13,582 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 5.48× | Shopping |
| Haberler | 3.43× | News |
| Birthday Gifts | 3.58× | Kids & Family |
| Goes | 2.08× | Travel & Leisure |
| CAC 40 | 2.76× | Business & Career |
| Home construction | 1.62× | Home & Garden |
| Hasan Minhaj | 33.57× | Movies & TV |
| Progressive rock | 2.11× | Music & Radio |
| Preacher (comics) | 8.62× | Literature |
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 3.01× | Music & Radio |
| Christmas Gift | 1.59× | Kids & Family |
| Israel | 1.79× | Travel & Leisure |
| Natural rubber | 1.91× | Cars & Mobility |
| Škoda Kodiaq | 1.55× | Cars & Mobility |
| Keeper (password manager) | 3.16× | Technology & Electronics |
| Kodi (software) | 2.05× | Technology & Electronics |
| Euphonium | 7.33× | Music & Radio |
| Corfu (regional unit) | 2.06× | Travel & Leisure |
| Molly Hatchet | 8.2× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.75 |
| Indulgence | JOY | 2.64 |
| Tradition | CONSERVATISM | 1.7 |
| Sports Activity | POWER | 1.65 |
| Risk Appetite | THRILL | 1.6 |
| Quality Awareness | PREMIUM | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 19.9% |
| France | 18.7% |
| Japan | 16.8% |
See Brinjevec audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Brinjevec have in Germany?
Brinjevec has an estimated audience of 288,232 people in Germany, concentrated in Bayern and Thüringen.
What is the gender split and age of Brinjevec fans?
43.2% of Brinjevec fans are female, 56.8% are male, with an average age of 45.3 years.
Which brands do Brinjevec fans like most?
Brinjevec fans show strongest brand affinity for Unique Gifts (5.48×), Haberler (3.43×), and Birthday Gifts (3.58×) over the country average.
Where do Brinjevec fans live in Germany?
Brinjevec fans in Germany are most concentrated in Bayern (reach 22,211), Thüringen (reach 22,141), and Nordrhein-Westfalen (reach 20,806). These three regions account for the largest share of the active audience.
What other brands do Brinjevec fans also like?
Beyond Brinjevec itself, the audience over-indexes on Haberler (3.43×), Birthday Gifts (3.58×), Goes (2.08×), and CAC 40 (2.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brinjevec. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.