Rascasse Audience Intelligence

Musical keyboard Audience in Germany

A data profile of the people who buy, follow and care about Musical keyboard in Germany — modelled from more than twelve digital signal sources. Musical keyboard has an estimated audience of 850,468 people in Germany.

#3471among Topic in Germany#757in Music & Radio

The average Musical keyboard fan in Germany is 42.8 years old, balanced, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Marshalls, Tagesschau, Synthesizer, with strongest over-indexing on Marshalls (19.13× the country average).

Demographically, the Musical keyboard audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Musical keyboard fan in Germany is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Marshalls.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Musical keyboard profile in Germany.

Audience size
850K
in Germany
Gender
46.1%♀
53.9% male
Age
42.8
average years
Country rank
#7483
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Musical keyboard fans

46.1% are female, 53.9% are male, average age 42.8.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Musical keyboard audience in Germany
MetricValue
Female46.1%
Male53.9%
Average age42.8
Estimated audience size850,468
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Musical keyboard audience in Germany
Age bracketShare%
16-1913%
20-2915%
30-3919%
40-4926%
50+26%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Musical keyboard audience comes from Germany.

Worldwide audience distribution share by country for Musical keyboard
CountryShare
United States16.4%
Germany10.5%
Brazil8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Musical keyboard audience in Germany is strongest.

Fig. 05

Top regions by affinity

Musical keyboard fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K2.31×
02Saarland~10K1.35×
03Rheinland-Pfalz~50K1.24×
04Hessen~80K1.19×
05Bremen~8K1.07×
06Baden-Württemberg~100K0.95×
07Thüringen~20K0.95×
08Sachsen-Anhalt~20K0.87×
09Hamburg~20K0.87×
10Schleswig-Holstein~20K0.82×
11Bayern~100K0.79×
12Sachsen~30K0.78×
13Berlin~30K0.77×
14Brandenburg~20K0.77×
15Mecklenburg-Vorpommern~10K0.73×
16Nordrhein-Westfalen~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Musical keyboard, Germany
0.72×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Musical keyboard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Musical keyboard audience
#·InterestCategoryAffinity×
01Roland CorporationMusic & Radio20.00×
02Ray CharlesMusic & Radio20.00×
03KorgMusic & Radio20.00×
04SteinbergMusic & Radio20.00×
05MonumentsMusic & Radio20.00×
06Jamie CullumMusic & Radio20.00×
07ArturiaMusic & Radio20.00×
08MarshallsFashion & Accessoires19.13×
09ShureTechnology & Electronics18.99×
10TuneCoreMusic & Radio17.75×
11Jeff BeckMusic & Radio16.62×
12Martha ArgerichMusic & Radio15.01×
13SynthesizerMusic & Radio12.30×
14UkuleleMusic & Radio12.10×
15Logic ProTechnology & Electronics10.95×
16James HetfieldMusic & Radio10.23×
17Wireless speakersTechnology & Electronics9.11×
18Nina ChubaMusic & Radio5.68×
19NatureHome & Garden2.45×
20TagesschauMovies & TV2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Musical keyboard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Musical keyboard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
Need for SecurityCONSERVATISM1.72×
TraditionCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Musical keyboard audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.87×
ExtroversionTHRILL0.90×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Musical keyboard have in Germany?

Musical keyboard has an estimated audience of 850,468 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Musical keyboard fans?

46.1% of Musical keyboard fans are female, 53.9% are male, with an average age of 42.8 years.

03

Which brands do Musical keyboard fans like most?

Musical keyboard fans show strongest brand affinity for Marshalls (19.13×), Tagesschau (2.38×), and Synthesizer (12.3×) over the country average.

04

Where do Musical keyboard fans live in Germany?

Musical keyboard fans in Germany are most concentrated in Niedersachsen (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Musical keyboard fans also like?

Beyond Musical keyboard itself, the audience over-indexes on Tagesschau (2.38×), Synthesizer (12.3×), Roland Corporation (20×), and TuneCore (17.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Musical keyboard audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Musical keyboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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