Musical keyboard Audience in Germany
Musical keyboard has an estimated audience of 850,468 people in Germany. 46.1% are female, 53.9% are male, average age 42.8. Top regions: Niedersachsen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Western Union, Marshalls, Synthesizer, Roland Corporation, Nina Chuba.
The average Musical keyboard fan in Germany is 42.8 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Western Union, Marshalls, Synthesizer, with strongest over-indexing on Western Union (7.11× the country average). Demographically, the Musical keyboard audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Musical keyboard fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 42.8 |
| Estimated audience size | 850,468 |
Audience persona
The typical Musical keyboard fan in Germany is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 205,471 | 2.49× |
| Nordrhein-Westfalen | 131,952 | 0.71× |
| Baden-Württemberg | 110,201 | 0.95× |
| Bayern | 101,828 | 0.74× |
| Hessen | 80,300 | 1.24× |
| Rheinland-Pfalz | 53,881 | 1.26× |
| Berlin | 29,609 | 0.78× |
| Sachsen | 28,725 | 0.69× |
| Schleswig-Holstein | 23,352 | 0.76× |
| Brandenburg | 20,060 | 0.76× |
| Thüringen | 19,252 | 0.89× |
| Sachsen-Anhalt | 17,621 | 0.8× |
| Hamburg | 17,322 | 0.9× |
| Saarland | 14,019 | 1.34× |
| Mecklenburg-Vorpommern | 10,365 | 0.64× |
| Bremen | 7,584 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 7.11× | Business & Career |
| Marshalls | 20× | Fashion & Accessoires |
| Synthesizer | 13.88× | Music & Radio |
| Roland Corporation | 20× | Music & Radio |
| Nina Chuba | 5.15× | Music & Radio |
| Ray Charles | 20× | Music & Radio |
| Eddie Van Halen | 20× | Music & Radio |
| Wireless speakers | 9.41× | Technology & Electronics |
| Real property | 4.74× | Home & Garden |
| TuneCore | 16.12× | Music & Radio |
| Korg | 20× | Music & Radio |
| Ibanez | 10.47× | Music & Radio |
| Ambient music | 6.29× | Music & Radio |
| Steinberg | 19.47× | Music & Radio |
| Pets | 1.69× | Pets & Animals |
| Martha Argerich | 20× | Music & Radio |
| The Good, the Bad and the Ugly | 15.87× | Movies & TV |
| Satire | 3.78× | Literature |
| Jack White | 5.35× | Movies & TV |
| Universal Audio (company) | 19.7× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.76 |
| Sustainability | BALANCE | 1.55 |
| Need for Security | CONSERVATISM | 1.33 |
| Sports Activity | POWER | 1.29 |
| Indulgence | JOY | 1.28 |
| Design Affinity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Germany | 10.5% |
| Brazil | 8.6% |
See Musical keyboard audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Musical keyboard have in Germany?
Musical keyboard has an estimated audience of 850,468 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Musical keyboard fans?
46.1% of Musical keyboard fans are female, 53.9% are male, with an average age of 42.8 years.
Which brands do Musical keyboard fans like most?
Musical keyboard fans show strongest brand affinity for Western Union (7.11×), Marshalls (20×), and Synthesizer (13.88×) over the country average.
Where do Musical keyboard fans live in Germany?
Musical keyboard fans in Germany are most concentrated in Niedersachsen (reach 205,471), Nordrhein-Westfalen (reach 131,952), and Baden-Württemberg (reach 110,201). These three regions account for the largest share of the active audience.
What other brands do Musical keyboard fans also like?
Beyond Musical keyboard itself, the audience over-indexes on Marshalls (20×), Synthesizer (13.88×), Roland Corporation (20×), and Nina Chuba (5.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Musical keyboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.