Musical keyboard Audience in United States

Musical keyboard logo

Musical keyboard has an estimated audience of 1,328,073 people in United States. 36.5% are female, 63.5% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Vocal harmony, Natural rubber, Governor of Michigan, Grinch.

The average Musical keyboard fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Vocal harmony, Natural rubber, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Musical keyboard audience skews more male with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Musical keyboard fans

Demographic split for Musical keyboard audience in United States
MetricValue
Female36.5%
Male63.5%
Average age35.2
Estimated audience size1,328,073

Audience persona

The typical Musical keyboard fan in United States is more male, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Musical keyboard in United States
RegionReachAffinity
California104,2350.71×
Texas101,0080.88×
Florida74,3650.83×
New York68,0910.92×
Pennsylvania40,5230.91×
North Carolina39,7110.99×
Ohio38,3750.94×
Illinois36,6130.83×
Michigan34,3040.99×
Georgia33,9290.83×
Virginia30,3440.94×
New Jersey29,4100.87×
Tennessee26,2270.98×
Washington24,7680.93×
Massachusetts24,6870.94×
Missouri22,1141.03×
Arizona21,6580.8×
Indiana20,7190.85×
Alabama19,7291.06×
South Carolina19,5290.98×
Maryland18,8260.82×
Kentucky16,1160.97×
Colorado15,6870.75×
Wisconsin14,3460.72×
Louisiana14,2940.83×
Oregon13,0130.85×
Oklahoma13,0040.88×
Minnesota12,8180.67×
Mississippi12,7511.17×
Arkansas12,3131.13×
Kansas9,7230.93×
Connecticut9,5860.72×
Iowa8,4280.77×
Nevada7,3230.57×
West Virginia7,3231.18×
Utah7,1860.6×
New Hampshire5,6561.08×
Nebraska5,5390.83×
New Mexico5,5100.83×
Idaho5,4940.82×
Alaska5,4811.93×
Hawaii4,8450.85×
Montana4,7781.3×
Rhode Island4,7341.12×
Maine4,7310.99×
South Dakota4,7161.54×
Vermont4,6562×
North Dakota4,5921.68×
Wyoming4,4432.26×
Delaware4,2391.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Musical keyboard audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Vocal harmony11.76×Music & Radio
Natural rubber4.2×Cars & Mobility
Governor of Michigan13.14×Politics & Society
Grinch7.03×Movies & TV
Wok11.24×Food & Beverages
Combat sport2.52×Sports
Goop8.15×Internet & Social Media
Salman Khan12.17×Movies & TV
Gift registry17.28×Kids & Family
Dog breed1.52×Pets & Animals
headspace11.91×Health
Google Home8.24×Technology & Electronics
Hibachi9.71×Food & Beverages
Grace Slick10.66×Music & Radio
Cherish (group)12.24×Music & Radio
TV Fanatic11.91×Movies & TV
Bank account2.66×Business & Career
Springfield, Illinois11.17×Travel & Leisure
Fairy godmother7.34×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Musical keyboard audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.38
Early Adopter MentalityPOWER1.89
Design AffinityPREMIUM1.79
SustainabilityBALANCE1.74
Luxury OrientationPREMIUM1.67
Sports ActivityPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for Musical keyboard
CountryShare
United States16.4%
Germany10.5%
Brazil8.6%

See Musical keyboard audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Musical keyboard have in United States?

Musical keyboard has an estimated audience of 1,328,073 people in United States, concentrated in California and Texas.

What is the gender split and age of Musical keyboard fans?

36.5% of Musical keyboard fans are female, 63.5% are male, with an average age of 35.2 years.

Which brands do Musical keyboard fans like most?

Musical keyboard fans show strongest brand affinity for Keene, New Hampshire (675×), Vocal harmony (11.76×), and Natural rubber (4.2×) over the country average.

Where do Musical keyboard fans live in United States?

Musical keyboard fans in United States are most concentrated in California (reach 104,235), Texas (reach 101,008), and Florida (reach 74,365). These three regions account for the largest share of the active audience.

What other brands do Musical keyboard fans also like?

Beyond Musical keyboard itself, the audience over-indexes on Vocal harmony (11.76×), Natural rubber (4.2×), Governor of Michigan (13.14×), and Grinch (7.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Musical keyboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.