Rascasse Audience Intelligence

Musical keyboard Audience in United States

A data profile of the people who buy, follow and care about Musical keyboard in United States — modelled from more than twelve digital signal sources. Musical keyboard has an estimated audience of 1,328,073 people in United States.

#7717among Topic in United States#2371in Music & Radio

The average Musical keyboard fan in United States is 35.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Superman, Musical theatre, with strongest over-indexing on Web server (6.2× the country average).

Demographically, the Musical keyboard audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Musical keyboard fan in United States is more male, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Web server.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Musical keyboard profile in United States.

Audience size
1.3M
in United States
Gender
36.5%♀
63.5% male
Age
35.2
average years
Country rank
#19408
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Musical keyboard fans

36.5% are female, 63.5% are male, average age 35.2.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for Musical keyboard audience in United States
MetricValue
Female36.5%
Male63.5%
Average age35.2
Estimated audience size1,328,073
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Musical keyboard audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3918%
40-4915%
50+15%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Musical keyboard audience comes from United States.

Worldwide audience distribution share by country for Musical keyboard
CountryShare
United States16.4%
Germany10.5%
Brazil8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Musical keyboard audience in United States is strongest.

Fig. 05

Top regions by affinity

Musical keyboard fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.19×
02Vermont~3K1.19×
03North Dakota~3K1.16×
04South Dakota~4K1.15×
05Montana~4K1.09×
06Mississippi~10K1.06×
07West Virginia~7K1.06×
08Delaware~4K1.05×
09Arkansas~10K1.04×
10Rhode Island~4K1.04×
11Maine~5K1.03×
12Alabama~20K1.02×
13New Hampshire~5K1.01×
14Kentucky~20K1.00×
15Hawaii~6K1.00×
16New Mexico~7K0.99×
17Tennessee~30K0.98×
18Missouri~20K0.98×
19Louisiana~20K0.98×
20Nebraska~7K0.98×
21South Carolina~20K0.97×
22Oklahoma~10K0.97×
23Idaho~6K0.97×
24Washington, District of Columbia~4K0.97×
25Indiana~20K0.96×
26Kansas~10K0.96×
27Ohio~40K0.95×
28North Carolina~40K0.95×
29Michigan~30K0.93×
30Massachusetts~20K0.93×
31Oregon~10K0.93×
32Connecticut~10K0.92×
33Iowa~10K0.92×
34Pennsylvania~40K0.91×
35Virginia~30K0.91×
36Washington~20K0.90×
37Wisconsin~20K0.90×
38Georgia~40K0.89×
39Utah~10K0.89×
40Maryland~20K0.88×
41Nevada~10K0.88×
42New York~60K0.87×
43Minnesota~20K0.87×
44New Jersey~30K0.86×
45Arizona~20K0.86×
46Texas~100K0.85×
47Colorado~20K0.85×
48Illinois~40K0.83×
49Florida~70K0.82×
50California~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Musical keyboard, United States
0.71×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Musical keyboard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Musical keyboard audience
#·InterestCategoryAffinity×
01International educationBusiness & Career7.34×
02Web serverTechnology & Electronics6.20×
03High-end audioTechnology & Electronics5.62×
04Micro CenterShopping3.80×
05Teyana TaylorMovies & TV3.68×
06Paul McCartneyMusic & Radio3.45×
07Sneaker collectingFashion & Accessoires3.16×
08Musical theatreMovies & TV2.65×
09InnovationBusiness & Career2.17×
10PokémonGames2.01×
11Art museumArts & Culture1.99×
12Contemporary artArts & Culture1.99×
13Vintage clothingFashion & Accessoires1.95×
14RadioTechnology & Electronics1.86×
15Mobile gameGames1.84×
16Game consolesTechnology & Electronics1.84×
17LivemusicMusic & Radio1.81×
18Classical musicMusic & Radio1.76×
19Do it yourself (DIY)Home & Garden1.66×
20SupermanMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Musical keyboard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Musical keyboard audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.57×
Community OrientationOPEN1.56×
Design AffinityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Musical keyboard audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
Social Media UsageJOY0.78×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Musical keyboard have in United States?

Musical keyboard has an estimated audience of 1,328,073 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Musical keyboard fans?

36.5% of Musical keyboard fans are female, 63.5% are male, with an average age of 35.2 years.

03

Which brands do Musical keyboard fans like most?

Musical keyboard fans show strongest brand affinity for Web server (6.2×), Superman (1.58×), and Musical theatre (2.65×) over the country average.

04

Where do Musical keyboard fans live in United States?

Musical keyboard fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Musical keyboard fans also like?

Beyond Musical keyboard itself, the audience over-indexes on Superman (1.58×), Musical theatre (2.65×), Sneaker collecting (3.16×), and Do it yourself (DIY) (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Musical keyboard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Musical keyboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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