Rascasse Audience Intelligence

The Tourist Audience in United States

A data profile of the people who buy, follow and care about The Tourist in United States — modelled from more than twelve digital signal sources. The Tourist has an estimated audience of 178,617 people in United States.

#105among Romance in United States#5292among Movie / TV Show / Series in United States#10438in Movies & TV

The average The Tourist fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mountain biking, Anne Hathaway, Claude Monet, with strongest over-indexing on Mountain biking (16.77× the country average).

Demographically, the The Tourist audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Tourist fan in United States is more male, around 35.5 years old, with strong Spirituality tendencies and a notable affinity for Mountain biking.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the The Tourist profile in United States.

Audience size
179K
in United States
Gender
35.1%♀
64.9% male
Age
35.5
average years
Country rank
#61707
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Tourist viewers

35.1% are female, 64.9% are male, average age 35.5.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for The Tourist audience in United States
MetricValue
Female35.1%
Male64.9%
Average age35.5
Estimated audience size178,617
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the The Tourist audience in United States
Age bracketShare%
16-1934%
20-2917%
30-3916%
40-4919%
50+15%
Fig. 04

Worldwide distribution

16.7%

of the worldwide The Tourist audience comes from United States.

Worldwide audience distribution share by country for The Tourist
CountryShare
United States16.7%
Germany12.8%
Italy10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Tourist audience in United States is strongest.

Fig. 05

Top regions by affinity

The Tourist fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~9K2.57×
02Alaska<1K1.94×
03Alabama~4K1.76×
04Oregon~3K1.35×
05Maine<1K1.34×
06New Hampshire<1K1.26×
07Vermont<1K1.24×
08Washington~4K1.22×
09Massachusetts~4K1.22×
10Idaho~1K1.13×
11Montana<1K1.11×
12Connecticut~2K1.10×
13Rhode Island<1K1.09×
14Colorado~3K1.08×
15Utah~2K1.05×
16Minnesota~3K1.04×
17Delaware<1K0.96×
18California~20K0.94×
19Pennsylvania~6K0.94×
20Virginia~4K0.94×
21Wisconsin~3K0.94×
22Florida~10K0.93×
23North Carolina~5K0.92×
24New Jersey~4K0.91×
25Maryland~3K0.91×
26South Carolina~2K0.91×
27Kansas~1K0.91×
28New York~9K0.90×
29Michigan~4K0.90×
30New Mexico<1K0.90×
31Hawaii<1K0.90×
32Missouri~3K0.89×
33Illinois~5K0.88×
34Tennessee~3K0.88×
35Arkansas~1K0.85×
36Washington, District of Columbia<1K0.85×
37Kentucky~2K0.84×
38Ohio~5K0.83×
39Iowa~1K0.83×
40South Dakota<1K0.83×
41Georgia~4K0.81×
42Oklahoma~2K0.81×
43West Virginia<1K0.81×
44North Dakota<1K0.81×
45Indiana~3K0.80×
46Nebraska<1K0.79×
47Texas~10K0.76×
48Louisiana~2K0.76×
49Nevada~1K0.75×
50Mississippi~1K0.74×
Fig. 06

Affinity by region

Affinity by region — The Tourist, United States
0.74×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Tourist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Tourist audience
#·InterestCategoryAffinity×
01Claude MonetArts & Culture42.00×
02Single track (mountain biking)Sports33.18×
03HelsinkiTravel & Leisure32.52×
04Beverly Hills CopMovies & TV30.09×
05ImpressionismArts & Culture24.24×
06James McAvoyMovies & TV20.00×
07Vera FarmigaMovies & TV20.00×
08MegamindMovies & TV17.51×
09Mountain bikingSports16.77×
10Meet the RobinsonsMovies & TV16.72×
11MonstersMovies & TV15.81×
12Einstein Bros. BagelsFood & Beverages15.34×
13Anne HathawayMovies & TV14.56×
14AdeleMusic & Radio14.00×
15ZootopiaMovies & TV13.17×
16Finding NemoMovies & TV12.70×
17Avril LavigneMusic & Radio11.90×
18ShrekMovies & TV10.17×
19Jason StathamMovies & TV8.40×
20Adam SandlerMovies & TV6.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Tourist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Tourist audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.36×
PatriotismCONSERVATISM1.76×
TravellingTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Tourist audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Pet OwnershipJOY0.82×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Tourist have in United States?

The Tourist has an estimated audience of 178,617 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Tourist viewers?

35.1% of The Tourist fans are female, 64.9% are male, with an average age of 35.5 years.

03

Which brands do The Tourist fans like most?

The Tourist fans show strongest brand affinity for Mountain biking (16.77×), Anne Hathaway (14.56×), and Claude Monet (42×) over the country average.

04

Where do The Tourist fans live in United States?

The Tourist fans in United States are most concentrated in California (reach ~20K), Texas (reach ~10K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do The Tourist fans also like?

Beyond The Tourist itself, the audience over-indexes on Anne Hathaway (14.56×), Claude Monet (42×), Single track (mountain biking) (33.18×), and Monsters (15.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Romance audiences in United States

See The Tourist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Tourist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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