Extra (retail) Audience in United States

Extra (retail) logo

Extra (retail) has an estimated audience of 348,579 people in United States. 54.1% are female, 45.9% are male, average age 27.1. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Home equity, Nationality, Nurse educator, International University of Business Agriculture and Technology.

The average Extra (retail) fan in United States is 27.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Home equity, Nationality, with strongest over-indexing on Historic site (91.47× the country average). Demographically, the Extra (retail) audience skews balanced with an average age of 27.1, and over-indexes on personality traits such as Mindfulness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Extra (retail) fans

Demographic split for Extra (retail) audience in United States
MetricValue
Female54.1%
Male45.9%
Average age27.1
Estimated audience size348,579

Audience persona

The typical Extra (retail) fan in United States is balanced, around 27.1 years old, with strong Mindfulness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Extra (retail) in United States
RegionReachAffinity
California39,3941.03×
Texas32,1581.07×
Florida26,3621.12×
New York22,6621.16×
Georgia12,7671.19×
Illinois12,2231.05×
Pennsylvania12,0571.03×
North Carolina12,0061.14×
Ohio11,3451.06×
Michigan11,2431.23×
New Jersey11,2191.27×
Virginia9,2431.09×
Arizona7,3771.04×
Tennessee7,2401.04×
Washington6,9530.99×
Alabama6,8581.41×
Massachusetts6,7510.98×
Indiana6,5811.03×
South Carolina6,1851.18×
Maryland6,0411.01×
Missouri5,7221.02×
Colorado5,5691.01×
Louisiana5,5321.23×
Minnesota4,7570.95×
Kentucky4,5991.05×
Wisconsin4,5980.88×
Oregon4,5291.13×
Oklahoma4,0171.04×
Connecticut3,4580.99×
Mississippi3,3911.18×
Nevada3,2920.98×
Arkansas2,9531.03×
Utah2,7710.89×
Kansas2,6920.98×
Iowa2,6050.91×
New Mexico1,8081.03×
West Virginia1,5060.93×
Idaho1,4530.83×
Nebraska1,4440.83×
New Hampshire1,3020.95×
Hawaii1,2050.8×
Washington, District of Columbia1,1641.11×
Rhode Island1,0650.96×
Maine1,0000.8×
Delaware8220.86×
Montana7420.77×
Alaska6320.85×
South Dakota6050.75×
North Dakota5380.75×
Vermont4450.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Extra (retail) audience
BrandAffinityCategory
Historic site91.47×Arts & Culture
Home equity20×Home & Garden
Nationality12.41×Politics & Society
Nurse educator42.81×Kids & Family
International University of Business Agriculture and Technology33.72×Business & Career
Hebe19.55×Home & Garden
Buying and Selling Real Estate19.89×Home & Garden
Stamp collecting12.01×Home & Garden
Gilt.com20×Shopping
Product design4.03×Business & Career
Electrolyte9.59×Health
UK garage10.34×Music & Radio
Dyango81.12×Music & Radio
Penn & Teller14.68×Movies & TV
Staycation5.59×Home & Garden
Algebra20×Business & Career
Stop Bullying20×Politics & Society
Java Web Start148.9×Technology & Electronics
Dental hygienist7.47×Health
Whataburger1.85×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Extra (retail) audience
TraitClusterScore
MindfulnessBALANCE7.56
DIY MentalityTHRILL2.29
LGBTQ+ IdentityOPEN2.01
Design AffinityPREMIUM1.75
Family OrientationCONSERVATISM1.73
IndividualismJOY1.72

Worldwide distribution

Worldwide audience distribution share by country for Extra (retail)
CountryShare
Brazil43.6%
Saudi Arabia10.5%
China4.3%

See Extra (retail) audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Extra (retail) have in United States?

Extra (retail) has an estimated audience of 348,579 people in United States, concentrated in California and Texas.

What is the gender split and age of Extra (retail) fans?

54.1% of Extra (retail) fans are female, 45.9% are male, with an average age of 27.1 years.

Which brands do Extra (retail) fans like most?

Extra (retail) fans show strongest brand affinity for Historic site (91.47×), Home equity (20×), and Nationality (12.41×) over the country average.

Where do Extra (retail) fans live in United States?

Extra (retail) fans in United States are most concentrated in California (reach 39,394), Texas (reach 32,158), and Florida (reach 26,362). These three regions account for the largest share of the active audience.

What other brands do Extra (retail) fans also like?

Beyond Extra (retail) itself, the audience over-indexes on Home equity (20×), Nationality (12.41×), Nurse educator (42.81×), and International University of Business Agriculture and Technology (33.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Extra (retail). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.