Rascasse Audience Intelligence

Extra (retail) Target Market in United States

A data profile of the people who buy, follow and care about Extra (retail) in United States — modelled from more than twelve digital signal sources. Extra (retail) has an estimated audience of 355,054 people in United States.

#4574among Brand in United States#617in Shopping

The average Extra (retail) fan in United States is 27.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hypermarket, E.Leclerc, Carrefour Market, with strongest over-indexing on Hypermarket (44.73× the country average).

Demographically, the Extra (retail) audience skews balanced with an average age of 27.1, and over-indexes on personality traits such as Mindfulness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Extra (retail) fan in United States is balanced, around 27.1 years old, with strong Mindfulness tendencies and a notable affinity for Hypermarket.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Extra (retail) profile in United States.

Audience size
355K
in United States
Gender
54.1%♀
45.9% male
Age
27.1
average years
Country rank
#44290
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Extra (retail)

54.1% are female, 45.9% are male, average age 27.1.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Extra (retail) audience in United States
MetricValue
Female54.1%
Male45.9%
Average age27.1
Estimated audience size355,054
Fig. 03

Age distribution

Ø 27.1
average years
Age distribution of the Extra (retail) audience in United States
Age bracketShare%
16-1965%
20-2910%
30-3910%
40-499%
50+6%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Extra (retail) audience comes from United States.

Worldwide audience distribution share by country for Extra (retail)
CountryShare
Brazil42.7%
Saudi Arabia10.5%
China4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Extra (retail) audience in United States is strongest.

Fig. 05

Top regions by affinity

Extra (retail) customers by region in United States
#RegionReachAffinity×
01Louisiana~6K1.40×
02Alabama~7K1.36×
03New Jersey~10K1.21×
04Mississippi~3K1.21×
05Georgia~10K1.15×
06Michigan~10K1.15×
07South Carolina~6K1.15×
08Arkansas~3K1.12×
09North Carolina~10K1.10×
10Florida~30K1.08×
11New York~20K1.08×
12Kentucky~5K1.07×
13Oregon~4K1.06×
14Washington, District of Columbia~1K1.05×
15California~40K1.04×
16Ohio~10K1.04×
17Arizona~7K1.04×
18Indiana~7K1.04×
19Oklahoma~4K1.04×
20New Mexico~2K1.04×
21Tennessee~7K1.03×
22Texas~30K1.01×
23Illinois~10K1.01×
24Virginia~9K1.01×
25Missouri~6K1.01×
26Rhode Island~1K1.00×
27Pennsylvania~10K0.99×
28Maryland~6K0.99×
29Connecticut~3K0.99×
30Kansas~3K0.99×
31West Virginia~2K0.99×
32Nevada~3K0.97×
33Colorado~5K0.95×
34New Hampshire~1K0.95×
35Washington~7K0.94×
36Massachusetts~6K0.93×
37Minnesota~5K0.93×
38Iowa~3K0.93×
39South Dakota<1K0.93×
40Alaska<1K0.93×
41Delaware<1K0.92×
42Wisconsin~5K0.90×
43Idaho~2K0.88×
44Utah~3K0.87×
45Nebraska~2K0.86×
46North Dakota<1K0.86×
47Maine~1K0.84×
48Montana<1K0.84×
49Hawaii~1K0.81×
50Vermont<1K0.81×
Fig. 06

Affinity by region

Affinity by region — Extra (retail), United States
0.81×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Extra (retail) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Extra (retail) audience
#·InterestCategoryAffinity×
01Carrefour MarketShopping196.89×
02ColcciFashion & Accessoires191.42×
03E.LeclercShopping123.18×
04CdiscountShopping101.18×
05AuchanShopping67.67×
06Sport Club Corinthians PaulistaSports48.61×
07HypermarketShopping44.73×
08uolTechnology & Electronics35.22×
09São Paulo FCSports31.48×
10OrangeTechnology & Electronics28.01×
11SpiritismHealth27.93×
12Will PoulterMovies & TV20.00×
13Descendants (2015 film)Movies & TV20.00×
147-ElevenShopping11.49×
15Sustainable energyHome & Garden8.01×
16Google DriveTechnology & Electronics7.66×
17Renewable energyBusiness & Career6.83×
18Microwave ovenHome & Garden6.49×
19Discount storesShopping5.00×
20FedExBusiness & Career4.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Extra (retail) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Extra (retail) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE6.59×
Family OrientationCONSERVATISM3.20×
Convenience OrientationPREMIUM2.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Extra (retail) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
ExtroversionTHRILL0.83×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Extra (retail)'s target market in United States?

Extra (retail)'s target market in United States covers an estimated 355,054 people, concentrated in California and Texas.

02

What is the gender split and age of Extra (retail) customers?

54.1% of the Extra (retail) audience are female, 45.9% are male, with an average age of 27.1 years.

03

Which brands do Extra (retail) fans like most?

Extra (retail) fans show strongest brand affinity for Hypermarket (44.73×), E.Leclerc (123.18×), and Carrefour Market (196.89×) over the country average.

04

Where do Extra (retail) fans live in United States?

Extra (retail) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Extra (retail) fans also like?

Beyond Extra (retail) itself, the audience over-indexes on E.Leclerc (123.18×), Carrefour Market (196.89×), 7-Eleven (11.49×), and Google Drive (7.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Extra (retail) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Extra (retail). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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