Rascasse Audience Intelligence

Hot spring Audience in United States

A data profile of the people who buy, follow and care about Hot spring in United States — modelled from more than twelve digital signal sources. Hot spring has an estimated audience of 6,530,319 people in United States.

#3174among Topic in United States#380in Home & Garden

The average Hot spring fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Colorado, Texas.

Top brand affinities include Mineral water, Columbo, Planet Fitness, with strongest over-indexing on Mineral water (9.6× the country average).

Demographically, the Hot spring audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hot spring fan in United States is more female, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Mineral water.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot spring profile in United States.

Audience size
6.5M
in United States
Gender
70.7%♀
29.3% male
Age
42.7
average years
Country rank
#5331
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hot spring fans

70.7% are female, 29.3% are male, average age 42.7.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Hot spring audience in United States
MetricValue
Female70.7%
Male29.3%
Average age42.7
Estimated audience size6,530,319
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Hot spring audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3922%
40-4927%
50+24%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Hot spring audience comes from United States.

Worldwide audience distribution share by country for Hot spring
CountryShare
United States18.6%
Japan10.6%
Taiwan9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot spring audience in United States is strongest.

Fig. 05

Top regions by affinity

Hot spring fans by region: top regions in United States
#RegionReachAffinity×
01Montana~100K5.54×
02Idaho~200K5.15×
03Arkansas~200K4.48×
04Wyoming~40K4.24×
05South Dakota~60K3.77×
06Colorado~400K3.75×
07Utah~100K2.48×
08Oregon~200K2.46×
09New Mexico~60K1.86×
10Nevada~90K1.42×
11Washington~200K1.41×
12Alaska~20K1.29×
13California~600K0.85×
14Arizona~80K0.62×
15North Dakota~8K0.58×
16Tennessee~70K0.51×
17Nebraska~20K0.51×
18North Carolina~100K0.49×
19Kansas~30K0.49×
20Hawaii~10K0.49×
21Texas~300K0.46×
22Oklahoma~30K0.45×
23Louisiana~40K0.42×
24Washington, District of Columbia~8K0.42×
25Minnesota~40K0.41×
26Missouri~40K0.39×
27Wisconsin~30K0.35×
28New Hampshire~9K0.35×
29Virginia~50K0.34×
30Mississippi~20K0.34×
31Iowa~20K0.34×
32West Virginia~10K0.34×
33Maine~8K0.34×
34Rhode Island~7K0.33×
35Delaware~6K0.33×
36Illinois~60K0.28×
37Maryland~30K0.27×
38Kentucky~20K0.27×
39New York~90K0.25×
40Massachusetts~30K0.25×
41Michigan~40K0.24×
42Indiana~30K0.24×
43South Carolina~20K0.24×
44Alabama~20K0.24×
45Connecticut~20K0.24×
46Pennsylvania~50K0.23×
47Georgia~50K0.23×
48Florida~100K0.22×
49Ohio~40K0.22×
50New Jersey~40K0.22×
Fig. 06

Affinity by region

Affinity by region — Hot spring, United States
0.22×1.00×5.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot spring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot spring audience
#·InterestCategoryAffinity×
01ColumboMovies & TV12.86×
02Porter AirlinesTravel & Leisure12.86×
03AmarettoFood & Beverages12.86×
04Circuit de MonacoSports12.86×
05SmuleMusic & Radio11.33×
06Mineral waterFood & Beverages9.60×
07Seaside resortTravel & Leisure3.20×
08CappuccinoFood & Beverages3.16×
09Web serverTechnology & Electronics2.93×
10Non-alcoholic beverageFood & Beverages2.83×
11WaxingBeauty & Wellness2.46×
12Microwave ovenHome & Garden2.25×
13Real propertyHome & Garden2.15×
14PastryFood & Beverages1.95×
15MassageHealth1.93×
16Discount storesShopping1.78×
17TicketmasterTravel & Leisure1.75×
18Planet FitnessSports1.61×
19Ace HardwareHome & Garden1.60×
20ExpediaTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot spring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hot spring audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.99×
TravellingTHRILL1.41×
Convenience OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hot spring audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Social Media UsageJOY0.79×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hot spring have in United States?

Hot spring has an estimated audience of 6,530,319 people in United States, concentrated in California and Colorado.

02

What is the gender split and age of Hot spring fans?

70.7% of Hot spring fans are female, 29.3% are male, with an average age of 42.7 years.

03

Which brands do Hot spring fans like most?

Hot spring fans show strongest brand affinity for Mineral water (9.6×), Columbo (12.86×), and Planet Fitness (1.61×) over the country average.

04

Where do Hot spring fans live in United States?

Hot spring fans in United States are most concentrated in California (reach ~600K), Colorado (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hot spring fans also like?

Beyond Hot spring itself, the audience over-indexes on Columbo (12.86×), Planet Fitness (1.61×), Real property (2.15×), and Smule (11.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Hot spring audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot spring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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