Hot spring Audience in United States
Hot spring has an estimated audience of 6,530,319 people in United States. 70.7% are female, 29.3% are male, average age 42.7. Top brand affinities: Finnair, Alexandra Daddario, Apple Store, Dakota Johnson, Sarah Jessica Parker.
Top brand affinities include Finnair, Alexandra Daddario, Apple Store, with strongest over-indexing on Finnair (675× the country average). Demographically, the Hot spring audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Travelling.
Category: Home & Garden · Type: Topic
Demographics of Hot spring fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 42.7 |
| Estimated audience size | 6,530,319 |
Audience persona
The typical Hot spring fan in United States is more female, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Alexandra Daddario | 18.83× | Movies & TV |
| Apple Store | 13.99× | Shopping |
| Dakota Johnson | 16.14× | Movies & TV |
| Sarah Jessica Parker | 20.61× | Movies & TV |
| Eddie Bauer | 18.1× | Fashion & Accessoires |
| Novak Djokovic | 17.12× | Sports |
| Emilia Clarke | 16.13× | Movies & TV |
| Angry Birds | 20.97× | Games |
| Grammarly | 20.71× | Business & Career |
| Kia Sportage | 25.67× | Cars & Mobility |
| Humidifier | 26.02× | Home & Garden |
| Patrick Swayze | 15.08× | Movies & TV |
| Dazed & Confused (magazine) | 22.5× | Fashion & Accessoires |
| MoneyGram | 18.56× | Business & Career |
| Mark Ruffalo | 18.27× | Movies & TV |
| Patrick Dempsey | 18.3× | Movies & TV |
| Nina Dobrev | 17.03× | Movies & TV |
| Hugh Jackman | 14.53× | Movies & TV |
| Gillian Anderson | 19.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.11 |
| Travelling | THRILL | 1.5 |
| Design Affinity | PREMIUM | 1.35 |
| DIY Mentality | THRILL | 1.33 |
| Luxury Orientation | PREMIUM | 1.31 |
| Convenience Orientation | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 10.6% |
| Taiwan | 9.3% |
See Hot spring audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hot spring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.