Rascasse Audience Intelligence

Hot spring Audience in Germany

A data profile of the people who buy, follow and care about Hot spring in Germany — modelled from more than twelve digital signal sources. Hot spring has an estimated audience of 1,029,257 people in Germany.

#3096among Topic in Germany#416in Home & Garden

The average Hot spring fan in Germany is 43.9 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tagesschau, Mineral water, Mila Kunis, with strongest over-indexing on Tagesschau (1.91× the country average).

Demographically, the Hot spring audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hot spring fan in Germany is more female, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Tagesschau.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot spring profile in Germany.

Audience size
1M
in Germany
Gender
58.6%♀
41.4% male
Age
43.9
average years
Country rank
#6362
Topic in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hot spring fans

58.6% are female, 41.4% are male, average age 43.9.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Hot spring audience in Germany
MetricValue
Female58.6%
Male41.4%
Average age43.9
Estimated audience size1,029,257
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Hot spring audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3922%
40-4930%
50+25%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Hot spring audience comes from Germany.

Worldwide audience distribution share by country for Hot spring
CountryShare
United States18.6%
Japan10.6%
Taiwan9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot spring audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hot spring fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K1.67×
02Bayern~200K1.46×
03Hessen~100K1.33×
04Baden-Württemberg~200K1.20×
05Rheinland-Pfalz~60K1.16×
06Hamburg~30K1.08×
07Bremen~9K1.03×
08Sachsen~50K1.01×
09Saarland~10K0.88×
10Thüringen~20K0.87×
11Schleswig-Holstein~30K0.86×
12Brandenburg~30K0.85×
13Sachsen-Anhalt~20K0.85×
14Nordrhein-Westfalen~200K0.83×
15Niedersachsen~80K0.83×
16Mecklenburg-Vorpommern~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Hot spring, Germany
0.83×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot spring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot spring audience
#·InterestCategoryAffinity×
01Mila KunisMovies & TV7.76×
02Steve BuscemiMovies & TV7.76×
03Leah ReminiMovies & TV7.76×
04Water filterFood & Beverages7.76×
05Hilton WorldwideTravel & Leisure7.28×
06Mineral waterFood & Beverages6.63×
07Hot tubHome & Garden6.02×
08Kelly OsbourneMusic & Radio5.38×
09Blake LivelyMovies & TV5.35×
10AllgäuTravel & Leisure4.19×
11Non-alcoholic beverageFood & Beverages3.95×
12RefrigeratorHome & Garden3.54×
13SaunaHome & Garden3.51×
14TUITravel & Leisure2.56×
15TrivagoTravel & Leisure2.50×
16LodgingTravel & Leisure2.46×
17CHECK24Business & Career2.03×
18TagesschauMovies & TV1.91×
19Müller (company)Food & Beverages1.91×
20NatureHome & Garden1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot spring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hot spring audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.81×
TravellingTHRILL1.61×
IndulgenceJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hot spring audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.81×
Price SensitivityPREMIUM0.88×
Career OrientationPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hot spring have in Germany?

Hot spring has an estimated audience of 1,029,257 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Hot spring fans?

58.6% of Hot spring fans are female, 41.4% are male, with an average age of 43.9 years.

03

Which brands do Hot spring fans like most?

Hot spring fans show strongest brand affinity for Tagesschau (1.91×), Mineral water (6.63×), and Mila Kunis (7.76×) over the country average.

04

Where do Hot spring fans live in Germany?

Hot spring fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hot spring fans also like?

Beyond Hot spring itself, the audience over-indexes on Mineral water (6.63×), Mila Kunis (7.76×), Hot tub (6.02×), and Steve Buscemi (7.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Hot spring audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hot spring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →