Hot spring Audience in Germany
Hot spring has an estimated audience of 1,029,257 people in Germany. 58.6% are female, 41.4% are male, average age 43.9. Top brand affinities: Jotex, Western Union, Tagesschau, Real property, Secret Escapes.
Top brand affinities include Jotex, Western Union, Tagesschau, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Hot spring audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Hot spring fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 43.9 |
| Estimated audience size | 1,029,257 |
Audience persona
The typical Hot spring fan in Germany is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Jotex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 6.28× | Business & Career |
| Tagesschau | 2.59× | Movies & TV |
| Real property | 6.03× | Home & Garden |
| Secret Escapes | 7.44× | Travel & Leisure |
| Allgäu | 6.93× | Travel & Leisure |
| Sauna | 4.07× | Home & Garden |
| Pets | 1.77× | Pets & Animals |
| Kelly Osbourne | 6.56× | Music & Radio |
| Blake Lively | 6.95× | Movies & TV |
| Transfermarkt | 2.55× | Sports |
| Mila Kunis | 7.76× | Movies & TV |
| Steve Buscemi | 7.76× | Movies & TV |
| Hot tub | 5.43× | Home & Garden |
| Sonnenklar.TV | 4.14× | Travel & Leisure |
| Obi (store) | 1.69× | Shopping |
| Automobiles | 1.64× | Cars & Mobility |
| German television comedy | 4.18× | Movies & TV |
| Airbnb | 1.78× | Travel & Leisure |
| Satire | 3.16× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.68 |
| Quality Awareness | PREMIUM | 1.66 |
| Indulgence | JOY | 1.63 |
| Sports Activity | POWER | 1.45 |
| Travelling | THRILL | 1.4 |
| Luxury Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 10.6% |
| Taiwan | 9.3% |
See Hot spring audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hot spring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.