Rascasse Audience Intelligence

Acqua Panna Target Market in United States

A data profile of the people who buy, follow and care about Acqua Panna in United States — modelled from more than twelve digital signal sources. Acqua Panna has an estimated audience of 335,325 people in United States.

#11among Mineral water in United States#4718among Brand in United States#2374in Food & Beverages

The average Acqua Panna fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mineral water, Bottled water, NASDAQ, with strongest over-indexing on Mineral water (34.15× the country average).

Demographically, the Acqua Panna audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Acqua Panna fan in United States is balanced, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Mineral water.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Acqua Panna profile in United States.

Audience size
335K
in United States
Gender
52.7%♀
47.3% male
Age
40.3
average years
Country rank
#45641
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Acqua Panna

52.7% are female, 47.3% are male, average age 40.3.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Acqua Panna audience in United States
MetricValue
Female52.7%
Male47.3%
Average age40.3
Estimated audience size335,325
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Acqua Panna audience in United States
Age bracketShare%
16-1914%
20-2922%
30-3922%
40-4922%
50+20%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Acqua Panna audience comes from United States.

Worldwide audience distribution share by country for Acqua Panna
CountryShare
United States31.9%
Italy11.6%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Acqua Panna audience in United States is strongest.

Fig. 05

Top regions by affinity

Acqua Panna customers by region in United States
#RegionReachAffinity×
01Nevada~7K2.23×
02Florida~40K2.02×
03Washington, District of Columbia~2K1.81×
04Texas~50K1.72×
05New York~30K1.67×
06Georgia~20K1.54×
07New Jersey~10K1.49×
08California~50K1.47×
09Maryland~8K1.40×
10Illinois~10K1.37×
11Louisiana~6K1.32×
12Arizona~8K1.26×
13Delaware~1K1.24×
14Connecticut~4K1.21×
15Michigan~10K1.18×
16North Carolina~10K1.17×
17Virginia~9K1.17×
18Pennsylvania~10K1.15×
19Massachusetts~7K1.11×
20Tennessee~7K1.10×
21Rhode Island~1K1.10×
22South Carolina~5K1.04×
23Hawaii~1K0.99×
24Mississippi~3K0.94×
25New Mexico~2K0.92×
26Alaska<1K0.92×
27Ohio~9K0.91×
28Alabama~4K0.91×
29Indiana~5K0.89×
30North Dakota<1K0.89×
31Vermont<1K0.89×
32South Dakota<1K0.88×
33Colorado~4K0.87×
34Kentucky~4K0.87×
35Montana<1K0.86×
36Maine<1K0.84×
37West Virginia~1K0.83×
38New Hampshire~1K0.83×
39Arkansas~2K0.82×
40Nebraska~1K0.82×
41Oklahoma~3K0.81×
42Kansas~2K0.79×
43Idaho~1K0.79×
44Missouri~4K0.78×
45Washington~5K0.76×
46Utah~2K0.76×
47Minnesota~3K0.75×
48Iowa~2K0.73×
49Wisconsin~4K0.72×
50Oregon~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Acqua Panna, United States
0.71×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Acqua Panna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Acqua Panna audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages34.15×
02PerrierFood & Beverages12.00×
03San PellegrinoFood & Beverages10.98×
04Waldorf Astoria Hotels & ResortsTravel & Leisure9.16×
05Bottled waterFood & Beverages8.79×
06NASDAQBusiness & Career2.88×
07Staples (Canada)Business & Career2.36×
08Discount storesShopping2.29×
09Microwave ovenHome & Garden2.22×
107-ElevenShopping2.20×
11Pizza HutFood & Beverages1.89×
12Organic foodFood & Beverages1.76×
13Shopping mallsShopping1.68×
14Domino's PizzaFood & Beverages1.66×
15Financial servicesBusiness & Career1.65×
16IKEAHome & Garden1.64×
17Trader Joe'sShopping1.63×
18SubwayFood & Beverages1.63×
19Mortgage loansBusiness & Career1.52×
20GamblingGames1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Acqua Panna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Acqua Panna audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.84×
IndulgenceJOY1.54×
Quality AwarenessPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Acqua Panna audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
TraditionCONSERVATISM0.83×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Acqua Panna's target market in United States?

Acqua Panna's target market in United States covers an estimated 335,325 people, concentrated in California and Texas.

02

What is the gender split and age of Acqua Panna customers?

52.7% of the Acqua Panna audience are female, 47.3% are male, with an average age of 40.3 years.

03

Which brands do Acqua Panna fans like most?

Acqua Panna fans show strongest brand affinity for Mineral water (34.15×), Bottled water (8.79×), and NASDAQ (2.88×) over the country average.

04

Where do Acqua Panna fans live in United States?

Acqua Panna fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Acqua Panna fans also like?

Beyond Acqua Panna itself, the audience over-indexes on Bottled water (8.79×), NASDAQ (2.88×), Pizza Hut (1.89×), and Staples (Canada) (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Acqua Panna audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Acqua Panna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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