Belt (clothing) Audience in Germany
Belt (clothing) has an estimated audience of 560,870 people in Germany. 58.5% are female, 41.5% are male, average age 39.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Kitchen garden, Office supplies, Granit Xhaka, Angela Bassett, Zootopia.
The average Belt (clothing) fan in Germany is 39.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Kitchen garden, Office supplies, Granit Xhaka, with strongest over-indexing on Kitchen garden (22.14× the country average). Demographically, the Belt (clothing) audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Belt (clothing) fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 39.4 |
| Estimated audience size | 560,870 |
Audience persona
The typical Belt (clothing) fan in Germany is more female, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Kitchen garden.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 97,730 | 1.08× |
| Baden-Württemberg | 82,381 | 1.08× |
| Nordrhein-Westfalen | 80,924 | 0.66× |
| Niedersachsen | 63,202 | 1.16× |
| Hessen | 45,355 | 1.06× |
| Rheinland-Pfalz | 28,723 | 1.02× |
| Sachsen | 28,117 | 1.02× |
| Berlin | 26,613 | 1.06× |
| Schleswig-Holstein | 21,246 | 1.05× |
| Brandenburg | 17,476 | 1× |
| Thüringen | 14,321 | 1× |
| Hamburg | 13,833 | 1.09× |
| Sachsen-Anhalt | 13,089 | 0.9× |
| Mecklenburg-Vorpommern | 10,072 | 0.94× |
| Saarland | 6,204 | 0.9× |
| Bremen | 4,596 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchen garden | 22.14× | Home & Garden |
| Office supplies | 9.29× | Business & Career |
| Granit Xhaka | 18.7× | Sports |
| Angela Bassett | 20× | Movies & TV |
| Zootopia | 9.79× | Movies & TV |
| Scooby-Doo | 5.71× | Movies & TV |
| Austin Powers (film series) | 15.73× | Movies & TV |
| Envato | 18.64× | Internet & Social Media |
| ICloud | 5.6× | Technology & Electronics |
| Pillow | 4.96× | Home & Garden |
| Casino | 5.74× | Games |
| Batman | 2.28× | Movies & TV |
| Hermès | 2.37× | Fashion & Accessoires |
| Fachhochschule | 6.31× | Business & Career |
| Vacations | 2.37× | Travel & Leisure |
| Hygiene | 2.76× | Beauty & Wellness |
| Slim-fit pants | 7× | Fashion & Accessoires |
| Hairstyle | 2.48× | Beauty & Wellness |
| Shellac | 4.39× | Beauty & Wellness |
| Stuttgart | 2.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.93 |
| Sustainability | BALANCE | 1.79 |
| Travelling | THRILL | 1.78 |
| Individualism | JOY | 1.69 |
| Early Adopter Mentality | POWER | 1.67 |
| Quality Awareness | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
See Belt (clothing) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Belt (clothing) have in Germany?
Belt (clothing) has an estimated audience of 560,870 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Belt (clothing) fans?
58.5% of Belt (clothing) fans are female, 41.5% are male, with an average age of 39.4 years.
Which brands do Belt (clothing) fans like most?
Belt (clothing) fans show strongest brand affinity for Kitchen garden (22.14×), Office supplies (9.29×), and Granit Xhaka (18.7×) over the country average.
Where do Belt (clothing) fans live in Germany?
Belt (clothing) fans in Germany are most concentrated in Bayern (reach 97,730), Baden-Württemberg (reach 82,381), and Nordrhein-Westfalen (reach 80,924). These three regions account for the largest share of the active audience.
What other brands do Belt (clothing) fans also like?
Beyond Belt (clothing) itself, the audience over-indexes on Office supplies (9.29×), Granit Xhaka (18.7×), Angela Bassett (20×), and Zootopia (9.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Belt (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.