Bookbinding Audience in Germany
Bookbinding has an estimated audience of 640,831 people in Germany. 56.4% are female, 43.6% are male, average age 46.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Saving, Progressive rock, Theocracy, Cloppenburg, Khādī.
The average Bookbinding fan in Germany is 46.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Saving, Progressive rock, Theocracy, with strongest over-indexing on Saving (4.62× the country average). Demographically, the Bookbinding audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Bookbinding fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 46.6 |
| Estimated audience size | 640,831 |
Audience persona
The typical Bookbinding fan in Germany is more female, around 46.6 years old, with strong Quality Awareness tendencies and a notable affinity for Saving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,537 | 0.92× |
| Bayern | 107,342 | 1.04× |
| Baden-Württemberg | 86,730 | 0.99× |
| Niedersachsen | 61,820 | 0.99× |
| Hessen | 44,766 | 0.92× |
| Berlin | 42,297 | 1.48× |
| Sachsen | 31,842 | 1.01× |
| Rheinland-Pfalz | 27,827 | 0.87× |
| Schleswig-Holstein | 22,853 | 0.99× |
| Hamburg | 15,898 | 1.1× |
| Thüringen | 15,590 | 0.95× |
| Brandenburg | 14,771 | 0.74× |
| Sachsen-Anhalt | 11,555 | 0.7× |
| Mecklenburg-Vorpommern | 10,162 | 0.83× |
| Saarland | 9,057 | 1.15× |
| Bremen | 7,179 | 1.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 4.62× | Business & Career |
| Progressive rock | 3.51× | Music & Radio |
| Theocracy | 21.9× | Music & Radio |
| Cloppenburg | 6.91× | Travel & Leisure |
| Khādī | 20× | Home & Garden |
| Combat sport | 1.73× | Sports |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.51× | Cars & Mobility |
| Kloten | 13× | Travel & Leisure |
| Natural rubber | 2.29× | Cars & Mobility |
| Cynthia Erivo | 3.62× | Movies & TV |
| Israel | 1.66× | Travel & Leisure |
| Time (magazine) | 1.57× | News |
| Nationality | 2.25× | Politics & Society |
| Kippah | 3.51× | Fashion & Accessoires |
| Grinch | 1.75× | Movies & TV |
| The Hunt (2012 film) | 3× | Movies & TV |
| Este, Veneto | 1.6× | Travel & Leisure |
| Home Delivery | 1.76× | Food & Beverages |
| Corfu (regional unit) | 1.98× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.35 |
| Community Orientation | OPEN | 1.81 |
| Extroversion | THRILL | 1.79 |
| Creativity | OPEN | 1.75 |
| Tradition | CONSERVATISM | 1.66 |
| Pet Ownership | JOY | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.9% |
| Brazil | 8.5% |
| United Kingdom | 7.5% |
See Bookbinding audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bookbinding have in Germany?
Bookbinding has an estimated audience of 640,831 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bookbinding fans?
56.4% of Bookbinding fans are female, 43.6% are male, with an average age of 46.6 years.
Which brands do Bookbinding fans like most?
Bookbinding fans show strongest brand affinity for Saving (4.62×), Progressive rock (3.51×), and Theocracy (21.9×) over the country average.
Where do Bookbinding fans live in Germany?
Bookbinding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,537), Bayern (reach 107,342), and Baden-Württemberg (reach 86,730). These three regions account for the largest share of the active audience.
What other brands do Bookbinding fans also like?
Beyond Bookbinding itself, the audience over-indexes on Progressive rock (3.51×), Theocracy (21.9×), Cloppenburg (6.91×), and Khādī (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bookbinding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.