Rascasse Audience Intelligence

Bookbinding Audience in Germany

A data profile of the people who buy, follow and care about Bookbinding in Germany — modelled from more than twelve digital signal sources. Bookbinding has an estimated audience of 640,831 people in Germany.

#4067among Topic in Germany#165in Literature

The average Bookbinding fan in Germany is 46.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Office supplies, Wellington boot, Catherine O'Hara, with strongest over-indexing on Office supplies (26.91× the country average).

Demographically, the Bookbinding audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Extroversion, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bookbinding fan in Germany is more female, around 46.6 years old, with strong Extroversion tendencies and a notable affinity for Office supplies.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bookbinding profile in Germany.

Audience size
641K
in Germany
Gender
56.4%♀
43.6% male
Age
46.6
average years
Country rank
#9555
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bookbinding fans

56.4% are female, 43.6% are male, average age 46.6.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Bookbinding audience in Germany
MetricValue
Female56.4%
Male43.6%
Average age46.6
Estimated audience size640,831
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Bookbinding audience in Germany
Age bracketShare%
16-195%
20-2912%
30-3919%
40-4930%
50+34%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Bookbinding audience comes from Germany.

Worldwide audience distribution share by country for Bookbinding
CountryShare
United States34.9%
Brazil8.5%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bookbinding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bookbinding fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.54×
02Bremen~6K1.14×
03Hamburg~20K1.11×
04Hessen~50K1.08×
05Saarland~8K1.07×
06Baden-Württemberg~90K1.02×
07Bayern~100K1.01×
08Schleswig-Holstein~20K0.97×
09Thüringen~20K0.97×
10Sachsen~30K0.96×
11Niedersachsen~60K0.93×
12Mecklenburg-Vorpommern~10K0.93×
13Rheinland-Pfalz~30K0.91×
14Brandenburg~20K0.89×
15Nordrhein-Westfalen~100K0.88×
16Sachsen-Anhalt~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Bookbinding, Germany
0.88×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bookbinding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bookbinding audience
#·InterestCategoryAffinity×
01Wellington bootFashion & Accessoires66.87×
02Office suppliesBusiness & Career26.91×
03Olga KurylenkoFashion & Accessoires20.00×
04Me Before YouMovies & TV20.00×
05Andy SambergMovies & TV20.00×
06Lily AllenMusic & Radio20.00×
07John GoodmanMovies & TV20.00×
08The IncrediblesMovies & TV20.00×
09Steve BuscemiMovies & TV13.53×
10Catherine O'HaraMovies & TV13.37×
11Peppa PigKids & Family11.68×
12Political philosophyPolitics & Society8.50×
13GoodreadsLiterature8.00×
14Non-alcoholic beverageFood & Beverages7.07×
15Scooby-DooMovies & TV6.06×
16DuolingoBusiness & Career5.20×
17HugendubelShopping4.31×
18Crime fictionLiterature4.14×
19Child developmentBusiness & Career3.36×
20TagesschauMovies & TV1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bookbinding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bookbinding audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.86×
Quality AwarenessPREMIUM2.27×
Community OrientationOPEN1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bookbinding audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Social Media UsageJOY0.95×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bookbinding have in Germany?

Bookbinding has an estimated audience of 640,831 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bookbinding fans?

56.4% of Bookbinding fans are female, 43.6% are male, with an average age of 46.6 years.

03

Which brands do Bookbinding fans like most?

Bookbinding fans show strongest brand affinity for Office supplies (26.91×), Wellington boot (66.87×), and Catherine O'Hara (13.37×) over the country average.

04

Where do Bookbinding fans live in Germany?

Bookbinding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Bookbinding fans also like?

Beyond Bookbinding itself, the audience over-indexes on Wellington boot (66.87×), Catherine O'Hara (13.37×), Olga Kurylenko (20×), and Me Before You (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Bookbinding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bookbinding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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