Bookbinding Audience in United States

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Bookbinding has an estimated audience of 6,345,498 people in United States. 56.8% are female, 43.2% are male, average age 46.6. Top regions: Virginia, California, Texas. Top brand affinities: Governor of Michigan, Israel, Cherish (group), Goop, Fairy godmother.

The average Bookbinding fan in United States is 46.6 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, California, Texas. Top brand affinities include Governor of Michigan, Israel, Cherish (group), with strongest over-indexing on Governor of Michigan (14.44× the country average). Demographically, the Bookbinding audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Bookbinding fans

Demographic split for Bookbinding audience in United States
MetricValue
Female56.8%
Male43.2%
Average age46.6
Estimated audience size6,345,498

Audience persona

The typical Bookbinding fan in United States is more female, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Bookbinding in United States
RegionReachAffinity
Virginia995,4436.44×
California671,6600.96×
Texas453,9810.83×
New York386,4101.09×
Florida301,9160.7×
Pennsylvania230,1771.08×
Illinois185,5070.88×
Georgia166,5170.85×
North Carolina164,9940.86×
Ohio156,2430.8×
New Jersey148,2070.92×
Michigan146,0630.88×
Washington139,9961.1×
Massachusetts123,9140.99×
Arizona106,5190.82×
Tennessee105,4470.83×
Colorado103,9381.04×
Maryland102,7910.94×
Indiana98,1260.85×
Missouri97,0980.95×
Utah95,5781.68×
Oregon87,2001.2×
Minnesota80,3940.88×
Wisconsin80,3780.84×
South Carolina75,6330.79×
Alabama69,8620.79×
Oklahoma64,7220.92×
Louisiana62,8450.77×
Kentucky61,5220.77×
Connecticut56,9850.9×
Kansas43,8150.88×
Arkansas43,1420.83×
Iowa42,7000.82×
Nevada38,6220.63×
Mississippi36,1040.69×
Idaho32,1751.01×
New Mexico28,4710.89×
Washington, District of Columbia27,3201.43×
Nebraska25,4030.8×
Maine22,1980.98×
West Virginia21,4090.72×
New Hampshire21,2720.85×
Rhode Island21,2091.05×
Hawaii19,2570.71×
Montana15,7030.89×
Delaware12,4130.71×
Alaska10,6820.79×
Vermont9,8550.88×
South Dakota9,5520.65×
North Dakota7,8970.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bookbinding audience
BrandAffinityCategory
Governor of Michigan14.44×Politics & Society
Israel3.43×Travel & Leisure
Cherish (group)17.44×Music & Radio
Goop8.42×Internet & Social Media
Fairy godmother10.81×Literature
Dog breed1.71×Pets & Animals
headspace13.1×Health
Wok9.04×Food & Beverages
Google Home7.98×Technology & Electronics
Vocal harmony5.44×Music & Radio
Hibachi9.05×Food & Beverages
Grinch4.33×Movies & TV
Hipster10.06×Politics & Society
Grace Slick8.55×Music & Radio
El Paso County, Colorado10.75×Travel & Leisure
Home equity1.62×Home & Garden
TV Fanatic8.72×Movies & TV
Tech News7.26×Technology & Electronics
Hardik Pandya11.71×Sports
Kikar HaShabbat12.56×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bookbinding audience
TraitClusterScore
PatriotismCONSERVATISM2.19
IndividualismJOY1.49
Design AffinityPREMIUM1.47
CreativityOPEN1.42
DIY MentalityTHRILL1.37
SustainabilityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Bookbinding
CountryShare
United States34.9%
Brazil8.5%
United Kingdom7.5%

See Bookbinding audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Bookbinding have in United States?

Bookbinding has an estimated audience of 6,345,498 people in United States, concentrated in Virginia and California.

What is the gender split and age of Bookbinding fans?

56.8% of Bookbinding fans are female, 43.2% are male, with an average age of 46.6 years.

Which brands do Bookbinding fans like most?

Bookbinding fans show strongest brand affinity for Governor of Michigan (14.44×), Israel (3.43×), and Cherish (group) (17.44×) over the country average.

Where do Bookbinding fans live in United States?

Bookbinding fans in United States are most concentrated in Virginia (reach 995,443), California (reach 671,660), and Texas (reach 453,981). These three regions account for the largest share of the active audience.

What other brands do Bookbinding fans also like?

Beyond Bookbinding itself, the audience over-indexes on Israel (3.43×), Cherish (group) (17.44×), Goop (8.42×), and Fairy godmother (10.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bookbinding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.