Rascasse Audience Intelligence

Printus Target Market in Germany

A data profile of the people who buy, follow and care about Printus in Germany — modelled from more than twelve digital signal sources. Printus has an estimated audience of 363,436 people in Germany.

#2among Office supply in Germany
#1925among Brand in Germany#1052in Business & Career

The average Printus fan in Germany is 38.3 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Office supplies, Office chair, Office Depot, with strongest over-indexing on Office supplies (28.25× the country average).

Demographically, the Printus audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Printus fan in Germany is more female, around 38.3 years old, with strong Quality Awareness tendencies and a notable affinity for Office supplies.

Category: Business & Career · Type: Brand · Subtype: Office supply

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Printus profile in Germany.

Audience size
363K
in Germany
Gender
55.7%♀
44.3% male
Age
38.3
average years
Country rank
#15114
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Printus

55.7% are female, 44.3% are male, average age 38.3.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Printus audience in Germany
MetricValue
Female55.7%
Male44.3%
Average age38.3
Estimated audience size363,436
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Printus audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

95.0%

of the worldwide Printus audience comes from Germany.

Worldwide audience distribution share by country for Printus
CountryShare
Germany95.0%
China1.2%
France0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Printus audience in Germany is strongest.

Fig. 05

Top regions by affinity

Printus customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.98×
02Bayern~70K1.29×
03Thüringen~10K1.21×
04Brandenburg~10K1.17×
05Sachsen~20K1.16×
06Sachsen-Anhalt~10K1.09×
07Rheinland-Pfalz~20K1.03×
08Saarland~4K0.96×
09Niedersachsen~30K0.92×
10Mecklenburg-Vorpommern~6K0.91×
11Nordrhein-Westfalen~70K0.90×
12Schleswig-Holstein~10K0.87×
13Hessen~20K0.86×
14Bremen~2K0.63×
15Berlin~10K0.62×
16Hamburg~5K0.57×
Fig. 06

Affinity by region

Affinity by region — Printus, Germany
0.57×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Printus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Printus audience
#·InterestCategoryAffinity×
01Office DepotShopping39.81×
02Office chairHome & Garden32.15×
03Office suppliesBusiness & Career28.25×
04Garden furnitureHome & Garden6.10×
05MoodleTechnology & Electronics5.63×
06Digital printingArts & Culture5.45×
07Ornamental plantHome & Garden4.74×
08Office 365Technology & Electronics4.37×
09Google DriveTechnology & Electronics4.08×
10Home OfficeBusiness & Career3.37×
11Möbel HöffnerHome & Garden3.09×
12Board gamesGames2.49×
13toom BaumarktShopping2.45×
14Child developmentBusiness & Career2.04×
15Efficient energy useTechnology & Electronics2.03×
16ToysGames1.67×
17PostbankBusiness & Career1.63×
18RossmannShopping1.61×
19TagesschauMovies & TV1.59×
20KitchenHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Printus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Printus audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.49×
Convenience OrientationPREMIUM1.46×
Need for SecurityCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Printus audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.91×
Social Media UsageJOY0.92×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Printus's target market in Germany?

Printus's target market in Germany covers an estimated 363,436 people, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Printus customers?

55.7% of the Printus audience are female, 44.3% are male, with an average age of 38.3 years.

03

Which brands do Printus fans like most?

Printus fans show strongest brand affinity for Office supplies (28.25×), Office chair (32.15×), and Office Depot (39.81×) over the country average.

04

Where do Printus fans live in Germany?

Printus fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Bayern (reach ~70K), and Nordrhein-Westfalen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Printus fans also like?

Beyond Printus itself, the audience over-indexes on Office chair (32.15×), Office Depot (39.81×), Garden furniture (6.1×), and Ornamental plant (4.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Office supply audiences in Germany

See Printus audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Printus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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