Printus Audience in Germany
Printus has an estimated audience of 409,177 people in Germany. 49.1% are female, 50.9% are male, average age 41.8. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Progressive rock, Israel, Women's empowerment, Headhunters (film), Inmotion.
The average Printus fan in Germany is 41.8 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Progressive rock, Israel, Women's empowerment, with strongest over-indexing on Progressive rock (2.13× the country average). Demographically, the Printus audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Office supply
Demographics of Printus fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 41.8 |
| Estimated audience size | 409,177 |
Audience persona
The typical Printus fan in Germany is balanced, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 111,287 | 1.99× |
| Bayern | 87,085 | 1.32× |
| Nordrhein-Westfalen | 83,055 | 0.93× |
| Niedersachsen | 36,693 | 0.92× |
| Hessen | 26,780 | 0.86× |
| Sachsen | 23,259 | 1.16× |
| Rheinland-Pfalz | 20,522 | 1× |
| Brandenburg | 15,036 | 1.18× |
| Schleswig-Holstein | 12,981 | 0.88× |
| Thüringen | 12,837 | 1.23× |
| Berlin | 11,876 | 0.65× |
| Sachsen-Anhalt | 11,236 | 1.06× |
| Mecklenburg-Vorpommern | 6,984 | 0.89× |
| Hamburg | 4,870 | 0.53× |
| Saarland | 4,509 | 0.9× |
| Bremen | 1,701 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.13× | Music & Radio |
| Israel | 1.65× | Travel & Leisure |
| Women's empowerment | 2.78× | Politics & Society |
| Headhunters (film) | 3.2× | Movies & TV |
| Inmotion | 6.27× | Technology & Electronics |
| Information sensitivity | 3.11× | Technology & Electronics |
| Bank account | 1.6× | Business & Career |
| Theocracy | 5.28× | Music & Radio |
| Golem | 1.62× | Technology & Electronics |
| Figure painting (hobby) | 1.79× | Arts & Culture |
| Jason Clarke (actor) | 1.91× | Movies & TV |
| International University of Business Agriculture and Technology | 2.07× | Business & Career |
| Volvo V60 | 1.86× | Cars & Mobility |
| Vijesti.ba | 1.62× | News |
| Esra Erol | 2.1× | Movies & TV |
| Keeper (password manager) | 1.62× | Technology & Electronics |
| Vocal harmony | 2.7× | Music & Radio |
| Henley shirt | 1.86× | Fashion & Accessoires |
| Joshua Jackson | 1.64× | Movies & TV |
| The Equalizer | 1.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.54 |
| DIY Mentality | THRILL | 1.47 |
| Sustainability | BALANCE | 1.42 |
| Early Adopter Mentality | POWER | 1.36 |
| Indulgence | JOY | 1.28 |
| Design Affinity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.6% |
| China | 1.0% |
| France | 0.4% |
See Printus audiences in other countries
More Office supply audiences in Germany
Frequently asked questions
How many fans does Printus have in Germany?
Printus has an estimated audience of 409,177 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Printus fans?
49.1% of Printus fans are female, 50.9% are male, with an average age of 41.8 years.
Which brands do Printus fans like most?
Printus fans show strongest brand affinity for Progressive rock (2.13×), Israel (1.65×), and Women's empowerment (2.78×) over the country average.
Where do Printus fans live in Germany?
Printus fans in Germany are most concentrated in Baden-Württemberg (reach 111,287), Bayern (reach 87,085), and Nordrhein-Westfalen (reach 83,055). These three regions account for the largest share of the active audience.
What other brands do Printus fans also like?
Beyond Printus itself, the audience over-indexes on Israel (1.65×), Women's empowerment (2.78×), Headhunters (film) (3.2×), and Inmotion (6.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Printus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.