Edding Audience in Germany
Edding has an estimated audience of 338,272 people in Germany. 57.9% are female, 42.1% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Real-time business intelligence, Faber-Castell, Tagesschau, Pets, Diary.
The average Edding fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Real-time business intelligence, Faber-Castell, Tagesschau, with strongest over-indexing on Real-time business intelligence (102.64× the country average). Demographically, the Edding audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Office supply
Demographics of Edding fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 43.1 |
| Estimated audience size | 338,272 |
Audience persona
The typical Edding fan in Germany is more female, around 43.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Real-time business intelligence.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,108 | 1.07× |
| Bayern | 56,691 | 1.04× |
| Baden-Württemberg | 48,510 | 1.05× |
| Niedersachsen | 35,084 | 1.07× |
| Hessen | 26,297 | 1.02× |
| Sachsen | 17,735 | 1.07× |
| Rheinland-Pfalz | 16,060 | 0.95× |
| Schleswig-Holstein | 15,390 | 1.27× |
| Berlin | 14,232 | 0.94× |
| Hamburg | 10,943 | 1.43× |
| Brandenburg | 8,587 | 0.82× |
| Thüringen | 7,950 | 0.92× |
| Sachsen-Anhalt | 7,521 | 0.86× |
| Mecklenburg-Vorpommern | 5,285 | 0.82× |
| Saarland | 3,352 | 0.81× |
| Bremen | 2,515 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real-time business intelligence | 102.64× | Business & Career |
| Faber-Castell | 20.45× | Business & Career |
| Tagesschau | 2.31× | Movies & TV |
| Pets | 1.77× | Pets & Animals |
| Diary | 4.9× | Kids & Family |
| Maine Coon | 4.12× | Pets & Animals |
| Western Union | 3.6× | Business & Career |
| Satire | 3.61× | Literature |
| Picture book | 3.4× | Literature |
| Family | 1.62× | Kids & Family |
| Hygiene | 2.59× | Beauty & Wellness |
| Automobiles | 1.63× | Cars & Mobility |
| Westdeutscher Rundfunk | 2.86× | Movies & TV |
| Netto Marken-Discount | 1.74× | Shopping |
| Staedtler | 26.26× | Business & Career |
| Vacations | 2.08× | Travel & Leisure |
| Self care | 2.52× | Health |
| Statistics | 7.54× | Business & Career |
| Amanda Seyfried | 5.57× | Movies & TV |
| Stuttgart | 2.2× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.59 |
| Sustainability | BALANCE | 1.32 |
| Indulgence | JOY | 1.31 |
| Pet Ownership | JOY | 1.3 |
| Sports Activity | POWER | 1.3 |
| Creativity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 64.3% |
| Austria | 5.1% |
| Spain | 4.0% |
See Edding audiences in other countries
More Office supply audiences in Germany
Frequently asked questions
How many fans does Edding have in Germany?
Edding has an estimated audience of 338,272 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Edding fans?
57.9% of Edding fans are female, 42.1% are male, with an average age of 43.1 years.
Which brands do Edding fans like most?
Edding fans show strongest brand affinity for Real-time business intelligence (102.64×), Faber-Castell (20.45×), and Tagesschau (2.31×) over the country average.
Where do Edding fans live in Germany?
Edding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,108), Bayern (reach 56,691), and Baden-Württemberg (reach 48,510). These three regions account for the largest share of the active audience.
What other brands do Edding fans also like?
Beyond Edding itself, the audience over-indexes on Faber-Castell (20.45×), Tagesschau (2.31×), Pets (1.77×), and Diary (4.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Edding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.