Rascasse Audience Intelligence

Whitesnake Audience in Germany

A data profile of the people who buy, follow and care about Whitesnake in Germany — modelled from more than twelve digital signal sources. Whitesnake has an estimated audience of 224,656 people in Germany.

#307among Band in Germany#4709among Person in Germany#2785in Music & Radio

The average Whitesnake fan in Germany is 47.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include KISS, Lizzy Borden, Suzi Quatro, with strongest over-indexing on KISS (59.69× the country average).

Demographically, the Whitesnake audience skews more male with an average age of 47.5, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Whitesnake fan in Germany is more male, around 47.5 years old, with strong Extroversion tendencies and a notable affinity for KISS.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whitesnake profile in Germany.

Audience size
225K
in Germany
Gender
28.9%♀
71.1% male
Age
47.5
average years
Country rank
#21109
Person in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Whitesnake fans

28.9% are female, 71.1% are male, average age 47.5.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Whitesnake audience in Germany
MetricValue
Female28.9%
Male71.1%
Average age47.5
Estimated audience size224,656
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Whitesnake audience in Germany
Age bracketShare%
16-1910%
20-296%
30-3911%
40-4934%
50+39%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Whitesnake audience comes from Germany.

Worldwide audience distribution share by country for Whitesnake
CountryShare
United States27.6%
United Kingdom8.1%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whitesnake audience in Germany is strongest.

Fig. 05

Top regions by affinity

Whitesnake fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~10K1.17×
02Saarland~3K1.14×
03Bayern~40K1.11×
04Hessen~20K1.11×
05Baden-Württemberg~30K1.10×
06Nordrhein-Westfalen~50K1.05×
07Thüringen~6K1.05×
08Schleswig-Holstein~8K0.98×
09Sachsen-Anhalt~6K0.98×
10Sachsen~10K0.96×
11Niedersachsen~20K0.93×
12Hamburg~5K0.93×
13Bremen~2K0.91×
14Mecklenburg-Vorpommern~4K0.90×
15Brandenburg~6K0.89×
16Berlin~9K0.88×
Fig. 06

Affinity by region

Affinity by region — Whitesnake, Germany
0.88×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whitesnake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whitesnake audience
#·InterestCategoryAffinity×
01Quiet RiotMusic & Radio135.67×
02Lizzy BordenMusic & Radio64.30×
03Glenn HughesMusic & Radio63.89×
04Twisted SisterMusic & Radio62.08×
05KISSMusic & Radio59.69×
06Axl RoseMusic & Radio51.27×
07Poison (American band)Music & Radio48.55×
08UFOMusic & Radio47.07×
09Uriah Heep (band)Music & Radio46.58×
10Cinderella (band)Music & Radio46.15×
11ExtremeMusic & Radio42.56×
12Van HalenMusic & Radio42.56×
13Suzi QuatroMusic & Radio38.26×
14Slash (musician)Music & Radio37.62×
15Bon JoviMusic & Radio35.43×
16Alice Cooper (band)Music & Radio31.65×
17Deep PurpleMusic & Radio26.11×
18Scorpions (band)Music & Radio21.97×
19Ozzy OsbourneMusic & Radio21.09×
20Bonnie TylerMusic & Radio12.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whitesnake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whitesnake audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.59×
SpiritualityBALANCE2.40×
IndividualismJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whitesnake audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
MindfulnessBALANCE0.96×
Luxury OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Whitesnake have in Germany?

Whitesnake has an estimated audience of 224,656 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Whitesnake fans?

28.9% of Whitesnake fans are female, 71.1% are male, with an average age of 47.5 years.

03

Which brands do Whitesnake fans like most?

Whitesnake fans show strongest brand affinity for KISS (59.69×), Lizzy Borden (64.3×), and Suzi Quatro (38.26×) over the country average.

04

Where do Whitesnake fans live in Germany?

Whitesnake fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Whitesnake fans also like?

Beyond Whitesnake itself, the audience over-indexes on Lizzy Borden (64.3×), Suzi Quatro (38.26×), Axl Rose (51.27×), and UFO (47.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in Germany

See Whitesnake audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Whitesnake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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