Extreme Audience in Germany

Extreme logo

Extreme has an estimated audience of 128,703 people in Germany. 42.3% are female, 57.7% are male, average age 45.7. Top brand affinities: Dog breed, Oliver Kahn, KLIX (AM), Ho, Ghana, Israel.

Top brand affinities include Dog breed, Oliver Kahn, KLIX (AM), with strongest over-indexing on Dog breed (10.63× the country average). Demographically, the Extreme audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Tradition, Community Orientation.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Extreme fans

Demographic split for Extreme audience in Germany
MetricValue
Female42.3%
Male57.7%
Average age45.7
Estimated audience size128,703

Audience persona

The typical Extreme fan in Germany is more male, around 45.7 years old, with strong Tradition tendencies and a notable affinity for Dog breed.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Extreme audience
BrandAffinityCategory
Dog breed10.63×Pets & Animals
Oliver Kahn22.12×Sports
KLIX (AM)11.48×Music & Radio
Ho, Ghana20.26×Travel & Leisure
Israel7.14×Travel & Leisure
Ayrton Senna10.93×Sports
Hormones: The Series14.67×Movies & TV
Avneet Kaur34.47×Movies & TV
Kihei, Hawaii41.21×Travel & Leisure
Pediatric Hematology and Oncology9.6×Health
Jack White2.07×Movies & TV
Winemaking4.46×Food & Beverages
Stradivarius1.55×Shopping
Goosebumps (film)8.9×Movies & TV
Scratching post5.22×Pets & Animals
JibJab11.59×Internet & Social Media
Univision5.84×Movies & TV
Hunting knife5.48×Home & Garden
Hideo Nomo24.21×Sports
Hobby Lobby4.58×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Extreme audience
TraitClusterScore
TraditionCONSERVATISM1.81
Community OrientationOPEN1.4
Family OrientationCONSERVATISM1.18
Quality AwarenessPREMIUM1.17
PatriotismCONSERVATISM1.14
Urban LifestyleOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Extreme
CountryShare
United States22.8%
India11.5%
Brazil11.0%

See Extreme audiences in other countries

More Singer-songwriter audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Extreme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.