A data profile of the people who buy, follow and care about Extreme in United States — modelled from more than twelve digital signal sources. Extreme has an estimated audience of 1,640,714 people in United States.
The average Extreme fan in United States is 46.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Van Halen, Scorpions (band), Axl Rose, with strongest over-indexing on Van Halen (33.28× the country average).
Demographically, the Extreme audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Extreme fan in United States is more male, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Van Halen.
The key figures that characterise the Extreme profile in United States.
37.5% are female, 62.5% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 46.9 |
| Estimated audience size | 1,640,714 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 8% | |
| 30-39 | 15% | |
| 40-49 | 40% | |
| 50+ | 30% |
Where the Extreme audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~10K | 1.26× | |
| 02 | Louisiana | ~30K | 1.25× | |
| 03 | Florida | ~200K | 1.24× | |
| 04 | New Hampshire | ~9K | 1.24× | |
| 05 | Alabama | ~30K | 1.17× | |
| 06 | Kentucky | ~30K | 1.17× | |
| 07 | Iowa | ~20K | 1.13× | |
| 08 | Missouri | ~30K | 1.11× | |
| 09 | Mississippi | ~20K | 1.11× | |
| 10 | New Mexico | ~10K | 1.10× | |
| 11 | Maine | ~7K | 1.08× | |
| 12 | Oklahoma | ~20K | 1.07× | |
| 13 | Massachusetts | ~40K | 1.06× | |
| 14 | Ohio | ~60K | 1.05× | |
| 15 | Washington | ~40K | 1.05× | |
| 16 | Indiana | ~40K | 1.05× | |
| 17 | Arkansas | ~20K | 1.04× | |
| 18 | Rhode Island | ~6K | 1.02× | |
| 19 | Georgia | ~60K | 1.01× | |
| 20 | Connecticut | ~20K | 1.01× | |
| 21 | Texas | ~200K | 1.00× | |
| 22 | Michigan | ~50K | 1.00× | |
| 23 | Nevada | ~20K | 1.00× | |
| 24 | Kansas | ~10K | 0.99× | |
| 25 | South Dakota | ~4K | 0.99× | |
| 26 | North Dakota | ~4K | 0.99× | |
| 27 | Pennsylvania | ~60K | 0.98× | |
| 28 | North Carolina | ~50K | 0.98× | |
| 29 | Wisconsin | ~30K | 0.98× | |
| 30 | Idaho | ~9K | 0.98× | |
| 31 | Alaska | ~4K | 0.98× | |
| 32 | Virginia | ~40K | 0.97× | |
| 33 | Tennessee | ~30K | 0.95× | |
| 34 | South Carolina | ~30K | 0.95× | |
| 35 | California | ~200K | 0.94× | |
| 36 | Illinois | ~60K | 0.94× | |
| 37 | Hawaii | ~7K | 0.94× | |
| 38 | Montana | ~5K | 0.93× | |
| 39 | Oregon | ~20K | 0.92× | |
| 40 | Nebraska | ~8K | 0.92× | |
| 41 | Delaware | ~5K | 0.92× | |
| 42 | Vermont | ~3K | 0.92× | |
| 43 | Arizona | ~30K | 0.91× | |
| 44 | Minnesota | ~20K | 0.90× | |
| 45 | New Jersey | ~40K | 0.87× | |
| 46 | Maryland | ~30K | 0.87× | |
| 47 | New York | ~90K | 0.86× | |
| 48 | Colorado | ~20K | 0.84× | |
| 49 | Utah | ~10K | 0.83× | |
| 50 | Washington, District of Columbia | ~4K | 0.73× |
The strongest cross-interests of the Extreme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Van Halen | Music & Radio | 33.28× | ||
| 02 | Queensrÿche | Music & Radio | 31.91× | ||
| 03 | Axl Rose | Music & Radio | 26.04× | ||
| 04 | Judas Priest | Music & Radio | 23.84× | ||
| 05 | Alice Cooper (band) | Music & Radio | 21.44× | ||
| 06 | Eddie Van Halen | Music & Radio | 21.06× | ||
| 07 | Scorpions (band) | Music & Radio | 20.23× | ||
| 08 | Whitesnake | Music & Radio | 19.92× | ||
| 09 | Nikki Sixx | Music & Radio | 18.32× | ||
| 10 | Billy Idol | Music & Radio | 17.22× | ||
| 11 | Def Leppard | Music & Radio | 16.12× | ||
| 12 | Alice in Chains | Music & Radio | 13.23× | ||
| 13 | The Hives | Music & Radio | 12.63× | ||
| 14 | Lynyrd Skynyrd | Music & Radio | 9.73× | ||
| 15 | Ozzy Osbourne | Music & Radio | 9.69× | ||
| 16 | Robert Plant | Music & Radio | 9.68× | ||
| 17 | Kurt Cobain | Music & Radio | 9.15× | ||
| 18 | Berlin Wall | Travel & Leisure | 8.70× | ||
| 19 | Genesis (band) | Music & Radio | 6.99× | ||
| 20 | Ticketmaster | Travel & Leisure | 3.34× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.29× | |
| Individualism | JOY | 1.62× | |
| Convenience Orientation | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.72× | |
| Design Affinity | PREMIUM | 0.72× |
Extreme has an estimated audience of 1,640,714 people in United States, concentrated in California and Texas.
37.5% of Extreme fans are female, 62.5% are male, with an average age of 46.9 years.
Extreme fans show strongest brand affinity for Van Halen (33.28×), Scorpions (band) (20.23×), and Axl Rose (26.04×) over the country average.
Extreme fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Extreme itself, the audience over-indexes on Scorpions (band) (20.23×), Axl Rose (26.04×), Alice Cooper (band) (21.44×), and Eddie Van Halen (21.06×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Extreme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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