A data profile of the people who buy, follow and care about Extreme in Mexico — modelled from more than twelve digital signal sources. Extreme has an estimated audience of 157,647 people in Mexico.
Extreme has an estimated audience of 157,647 people in Mexico. 29.7% are female, 70.3% are male, average age 38.3. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Exfoliation (cosmetology), Catholic Church.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (242.99× the country average).
Demographically, the Extreme audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Extreme fan in Mexico is more male, around 38.3 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Extreme profile in Mexico.
29.7% are female, 70.3% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 38.3 |
| Estimated audience size | 157,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 13% |
of the worldwide Extreme audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 13.6% |
| Brazil | 12.7% |
The strongest cross-interests of the Extreme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pokémon Trading Card Game | Games | 458.78× | ||
| 02 | Costa Rica | Travel & Leisure | 242.99× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 78.31× | ||
| 04 | Shopping and fashion | Shopping | 68.16× | ||
| 05 | Love & Sex | Kids & Family | 43.45× | ||
| 06 | Game consoles | Technology & Electronics | 36.35× | ||
| 07 | Valentine's Day | Kids & Family | 29.84× | ||
| 08 | Catholic Church | Politics & Society | 23.59× | ||
| 09 | Deftones | Music & Radio | 23.41× | ||
| 10 | Broadcasting of sports events | Movies & TV | 21.27× | ||
| 11 | Ozzy Osbourne | Music & Radio | 21.08× | ||
| 12 | Sarcasm | Politics & Society | 19.22× | ||
| 13 | Black Sabbath | Music & Radio | 16.09× | ||
| 14 | Mobile game | Games | 16.06× | ||
| 15 | Travel agency | Travel & Leisure | 15.32× | ||
| 16 | AC/DC | Music & Radio | 14.52× | ||
| 17 | Banana | Food & Beverages | 13.34× | ||
| 18 | El País | News | 12.84× | ||
| 19 | Dentistry | Business & Career | 9.78× | ||
| 20 | Freeware | Technology & Electronics | 7.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 5.42× | |
| Travelling | THRILL | 4.54× | |
| Career Orientation | POWER | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| DIY Mentality | THRILL | 0.63× | |
| Creativity | OPEN | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Extreme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.