Concept art Audience in Germany
Concept art has an estimated audience of 345,839 people in Germany. 54.1% are female, 45.9% are male, average age 30.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: DeviantArt, Stranger Things, Digital illustration, Harry Potter, Digital art.
The average Concept art fan in Germany is 30.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include DeviantArt, Stranger Things, Digital illustration, with strongest over-indexing on DeviantArt (17.1× the country average). Demographically, the Concept art audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Concept art fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 30.6 |
| Estimated audience size | 345,839 |
Audience persona
The typical Concept art fan in Germany is balanced, around 30.6 years old, with strong Sustainability tendencies and a notable affinity for DeviantArt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,533 | 1.08× |
| Bayern | 57,297 | 1.03× |
| Baden-Württemberg | 45,618 | 0.97× |
| Hessen | 30,296 | 1.15× |
| Niedersachsen | 29,742 | 0.89× |
| Berlin | 28,957 | 1.87× |
| Sachsen | 15,571 | 0.92× |
| Rheinland-Pfalz | 14,358 | 0.83× |
| Schleswig-Holstein | 11,584 | 0.93× |
| Brandenburg | 10,079 | 0.94× |
| Hamburg | 9,499 | 1.22× |
| Sachsen-Anhalt | 8,047 | 0.9× |
| Thüringen | 6,942 | 0.79× |
| Mecklenburg-Vorpommern | 4,017 | 0.61× |
| Bremen | 3,732 | 1.26× |
| Saarland | 2,662 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DeviantArt | 17.1× | Internet & Social Media |
| Stranger Things | 7.2× | Movies & TV |
| Digital illustration | 11.46× | Arts & Culture |
| Harry Potter | 3.51× | Movies & TV |
| Digital art | 8.43× | Arts & Culture |
| Superman | 4.77× | Movies & TV |
| Watercolor painting | 7.53× | Arts & Culture |
| TikTok | 2.86× | Internet & Social Media |
| Anime convention | 6.58× | Literature |
| Barbie | 3.84× | Movies & TV |
| Anime and manga fandom | 5.72× | Literature |
| Paint | 6.27× | Home & Garden |
| Traditional animation | 17.68× | Movies & TV |
| House of the Dragon | 4.77× | Movies & TV |
| Oil painting | 6.56× | Arts & Culture |
| Reading | 2.09× | Literature |
| Peacemaker | 4.6× | Movies & TV |
| Movies | 2.12× | Movies & TV |
| Design | 2.11× | Home & Garden |
| Art exhibition | 4.83× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.23 |
| Extroversion | THRILL | 1.7 |
| Urban Lifestyle | OPEN | 1.63 |
| LGBTQ+ Identity | OPEN | 1.55 |
| DIY Mentality | THRILL | 1.22 |
| Mindfulness | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| China | 17.0% |
| Japan | 13.0% |
See Concept art audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Illustration (6,588,413)
Frequently asked questions
How many fans does Concept art have in Germany?
Concept art has an estimated audience of 345,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Concept art fans?
54.1% of Concept art fans are female, 45.9% are male, with an average age of 30.6 years.
Which brands do Concept art fans like most?
Concept art fans show strongest brand affinity for DeviantArt (17.1×), Stranger Things (7.2×), and Digital illustration (11.46×) over the country average.
Where do Concept art fans live in Germany?
Concept art fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,533), Bayern (reach 57,297), and Baden-Württemberg (reach 45,618). These three regions account for the largest share of the active audience.
What other brands do Concept art fans also like?
Beyond Concept art itself, the audience over-indexes on Stranger Things (7.2×), Digital illustration (11.46×), Harry Potter (3.51×), and Digital art (8.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Concept art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.