Rascasse Audience Intelligence

Concept art Audience in Germany

A data profile of the people who buy, follow and care about Concept art in Germany — modelled from more than twelve digital signal sources. Concept art has an estimated audience of 345,839 people in Germany.

#30among Art movement in Germany#5717among Topic in Germany#180in Arts & Culture

The average Concept art fan in Germany is 30.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include DeviantArt, Stranger Things, Digital illustration, with strongest over-indexing on DeviantArt (17.1× the country average).

Demographically, the Concept art audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Concept art fan in Germany is balanced, around 30.6 years old, with strong Extroversion tendencies and a notable affinity for DeviantArt.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Concept art profile in Germany.

Audience size
346K
in Germany
Gender
54.1%♀
45.9% male
Age
30.6
average years
Country rank
#15656
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Concept art fans

54.1% are female, 45.9% are male, average age 30.6.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Concept art audience in Germany
MetricValue
Female54.1%
Male45.9%
Average age30.6
Estimated audience size345,839
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Concept art audience in Germany
Age bracketShare%
16-1943%
20-2924%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Concept art audience comes from Germany.

Worldwide audience distribution share by country for Concept art
CountryShare
United States18.4%
China17.0%
Japan13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Concept art audience in Germany is strongest.

Fig. 05

Top regions by affinity

Concept art fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.64×
02Bayern~60K1.13×
03Hamburg~9K1.12×
04Hessen~30K1.09×
05Bremen~3K1.07×
06Nordrhein-Westfalen~80K1.01×
07Schleswig-Holstein~10K0.97×
08Baden-Württemberg~50K0.96×
09Sachsen-Anhalt~9K0.96×
10Sachsen~20K0.95×
11Brandenburg~10K0.95×
12Rheinland-Pfalz~20K0.93×
13Saarland~4K0.93×
14Niedersachsen~30K0.92×
15Mecklenburg-Vorpommern~6K0.92×
16Thüringen~8K0.91×
Fig. 06

Affinity by region

Affinity by region — Concept art, Germany
0.91×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Concept art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Concept art audience
#·InterestCategoryAffinity×
01Traditional animationMovies & TV17.68×
02DeviantArtInternet & Social Media17.10×
03Digital illustrationArts & Culture11.46×
04Digital artArts & Culture8.43×
05Watercolor paintingArts & Culture7.53×
06Stranger ThingsMovies & TV7.20×
07Anime conventionLiterature6.58×
08Oil paintingArts & Culture6.56×
09PaintHome & Garden6.27×
10Anime and manga fandomLiterature5.72×
11One PieceMovies & TV5.28×
12SupermanMovies & TV4.77×
13House of the DragonMovies & TV4.77×
14PeacemakerMovies & TV4.60×
15BarbieMovies & TV3.84×
16Harry PotterMovies & TV3.51×
17TikTokInternet & Social Media2.86×
18MoviesMovies & TV2.12×
19DesignHome & Garden2.11×
20ReadingLiterature2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Concept art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Concept art audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.80×
MindfulnessBALANCE2.53×
Community OrientationOPEN2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Concept art audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
Quality AwarenessPREMIUM0.75×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Concept art have in Germany?

Concept art has an estimated audience of 345,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Concept art fans?

54.1% of Concept art fans are female, 45.9% are male, with an average age of 30.6 years.

03

Which brands do Concept art fans like most?

Concept art fans show strongest brand affinity for DeviantArt (17.1×), Stranger Things (7.2×), and Digital illustration (11.46×) over the country average.

04

Where do Concept art fans live in Germany?

Concept art fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Concept art fans also like?

Beyond Concept art itself, the audience over-indexes on Stranger Things (7.2×), Digital illustration (11.46×), Harry Potter (3.51×), and Digital art (8.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in Germany

See Concept art audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Concept art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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