Aftermarket (automotive) Audience in United States

Aftermarket (automotive) logo

Aftermarket (automotive) has an estimated audience of 5,131,427 people in United States. 19.2% are female, 80.8% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Pro-Ject, UK garage, Hipster, Grinch.

The average Aftermarket (automotive) fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Pro-Ject, UK garage, with strongest over-indexing on Vocal harmony (9.79× the country average). Demographically, the Aftermarket (automotive) audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Aftermarket (automotive) fans

Demographic split for Aftermarket (automotive) audience in United States
MetricValue
Female19.2%
Male80.8%
Average age34.3
Estimated audience size5,131,427

Audience persona

The typical Aftermarket (automotive) fan in United States is more male, around 34.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Aftermarket (automotive) in United States
RegionReachAffinity
California540,2310.96×
Texas455,2701.03×
Florida359,0931.03×
New York249,3750.87×
Arizona210,7802.01×
Illinois174,7951.02×
Georgia166,2551.05×
North Carolina165,0871.07×
Pennsylvania156,8940.91×
Ohio156,8680.99×
Michigan150,7321.12×
Washington120,8181.17×
Tennessee118,9221.16×
Virginia116,6260.93×
New Jersey101,3370.78×
Indiana98,2821.05×
Missouri92,1131.11×
South Carolina85,0671.1×
Alabama84,0391.17×
Massachusetts77,8600.77×
Maryland76,8530.87×
Minnesota70,5030.96×
Wisconsin69,7730.9×
Louisiana67,5801.02×
Kentucky67,0201.04×
Colorado66,4970.82×
Nevada65,8871.33×
Oklahoma64,4871.13×
Oregon60,7871.03×
Mississippi51,0671.21×
Arkansas46,4221.1×
Iowa43,8451.04×
Kansas43,4681.07×
Connecticut43,4410.84×
Utah42,3350.92×
West Virginia27,9421.17×
Idaho26,7091.04×
New Mexico24,0010.93×
Nebraska23,7310.92×
New Hampshire17,7720.88×
Hawaii16,8650.76×
Maine16,7610.91×
Washington, District of Columbia14,3750.93×
Montana13,2200.93×
Rhode Island12,0910.74×
North Dakota11,4761.09×
South Dakota10,1020.85×
Delaware9,4310.67×
Vermont8,8230.98×
Alaska8,8060.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aftermarket (automotive) audience
BrandAffinityCategory
Vocal harmony9.79×Music & Radio
Pro-Ject8.83×Music & Radio
UK garage8.86×Music & Radio
Hipster15.47×Politics & Society
Grinch5.9×Movies & TV
Urban Outfitters2.72×Shopping
N1 road (South Africa)5.75×Travel & Leisure
Combat sport2.2×Sports
Product design2.56×Business & Career
Historic site5.36×Arts & Culture
Governor of Michigan8.14×Politics & Society
Nebraska Cornhuskers football3.87×Sports
No Escape (1994 film)12.06×Movies & TV
Acoustic music4.32×Music & Radio
Mathcore7.42×Music & Radio
Notre Dame Fighting Irish football4.54×Sports
Stamp collecting4.22×Home & Garden
Goop4.33×Internet & Social Media
Hibachi6.19×Food & Beverages
La Jolla6.85×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aftermarket (automotive) audience
TraitClusterScore
Early Adopter MentalityPOWER1.6
Luxury OrientationPREMIUM1.58
PatriotismCONSERVATISM1.54
Family OrientationCONSERVATISM1.48
Need for SecurityCONSERVATISM1.44
LGBTQ+ IdentityOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Aftermarket (automotive)
CountryShare
United States29.8%
Japan6.5%
Germany6.4%

See Aftermarket (automotive) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Aftermarket (automotive) have in United States?

Aftermarket (automotive) has an estimated audience of 5,131,427 people in United States, concentrated in California and Texas.

What is the gender split and age of Aftermarket (automotive) fans?

19.2% of Aftermarket (automotive) fans are female, 80.8% are male, with an average age of 34.3 years.

Which brands do Aftermarket (automotive) fans like most?

Aftermarket (automotive) fans show strongest brand affinity for Vocal harmony (9.79×), Pro-Ject (8.83×), and UK garage (8.86×) over the country average.

Where do Aftermarket (automotive) fans live in United States?

Aftermarket (automotive) fans in United States are most concentrated in California (reach 540,231), Texas (reach 455,270), and Florida (reach 359,093). These three regions account for the largest share of the active audience.

What other brands do Aftermarket (automotive) fans also like?

Beyond Aftermarket (automotive) itself, the audience over-indexes on Pro-Ject (8.83×), UK garage (8.86×), Hipster (15.47×), and Grinch (5.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aftermarket (automotive). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.