Audio-Technica Audience in Germany
Audio-Technica has an estimated audience of 262,400 people in Germany. 30.6% are female, 69.4% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Thomann, Cover version, Sennheiser, Record producer, Bowers & Wilkins.
The average Audio-Technica fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Thomann, Cover version, Sennheiser, with strongest over-indexing on Thomann (10.49× the country average). Demographically, the Audio-Technica audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Audio-Technica fans
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 39.3 |
| Estimated audience size | 262,400 |
Audience persona
The typical Audio-Technica fan in Germany is more male, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Thomann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,526 | 1.19× |
| Bayern | 43,934 | 1.04× |
| Baden-Württemberg | 34,860 | 0.97× |
| Niedersachsen | 23,697 | 0.93× |
| Hessen | 21,639 | 1.08× |
| Berlin | 19,316 | 1.65× |
| Rheinland-Pfalz | 13,220 | 1.01× |
| Sachsen | 12,534 | 0.97× |
| Schleswig-Holstein | 8,445 | 0.9× |
| Brandenburg | 7,071 | 0.87× |
| Hamburg | 6,939 | 1.17× |
| Thüringen | 5,158 | 0.77× |
| Sachsen-Anhalt | 4,980 | 0.73× |
| Mecklenburg-Vorpommern | 3,671 | 0.73× |
| Saarland | 3,121 | 0.97× |
| Bremen | 2,272 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thomann | 10.49× | Shopping |
| Cover version | 6.24× | Music & Radio |
| Sennheiser | 18.48× | Technology & Electronics |
| Record producer | 8.18× | Music & Radio |
| Bowers & Wilkins | 18.45× | Technology & Electronics |
| Latin music (genre) | 10.32× | Music & Radio |
| Jabra (headset) | 23.11× | Technology & Electronics |
| Pioneer Corporation | 16.25× | Technology & Electronics |
| USB | 6.13× | Technology & Electronics |
| African-American music | 5.03× | Music & Radio |
| Bose Corporation | 12.88× | Technology & Electronics |
| DJ mixer | 19× | Music & Radio |
| Skullcandy | 30.21× | Technology & Electronics |
| Noise-cancelling headphones | 13.33× | Technology & Electronics |
| Marantz | 35.4× | Technology & Electronics |
| Sonos | 11.39× | Technology & Electronics |
| Sampling (music) | 6.45× | Music & Radio |
| Singer-songwriter | 4.36× | Music & Radio |
| Electro (music) | 5× | Music & Radio |
| Headphones | 6.27× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.15 |
| Sustainability | BALANCE | 1.83 |
| Urban Lifestyle | OPEN | 1.75 |
| DIY Mentality | THRILL | 1.7 |
| Patriotism | CONSERVATISM | 1.58 |
| Design Affinity | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Japan | 14.6% |
| United Kingdom | 5.4% |
See Audio-Technica audiences in other countries
More Entertainment audiences in Germany
- Apple (15,661,924)
- Samsung (9,615,492)
- Sony (1,855,611)
- Yamaha Corporation (1,600,426)
- JBL (1,573,053)
Frequently asked questions
How many fans does Audio-Technica have in Germany?
Audio-Technica has an estimated audience of 262,400 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audio-Technica fans?
30.6% of Audio-Technica fans are female, 69.4% are male, with an average age of 39.3 years.
Which brands do Audio-Technica fans like most?
Audio-Technica fans show strongest brand affinity for Thomann (10.49×), Cover version (6.24×), and Sennheiser (18.48×) over the country average.
Where do Audio-Technica fans live in Germany?
Audio-Technica fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,526), Bayern (reach 43,934), and Baden-Württemberg (reach 34,860). These three regions account for the largest share of the active audience.
What other brands do Audio-Technica fans also like?
Beyond Audio-Technica itself, the audience over-indexes on Cover version (6.24×), Sennheiser (18.48×), Record producer (8.18×), and Bowers & Wilkins (18.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audio-Technica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.