Basil Hayden Audience in United States

Basil Hayden logo

Basil Hayden has an estimated audience of 425,037 people in United States. 31.7% are female, 68.3% are male, average age 39.8. Top regions: California, Florida, Texas. Top brand affinities: Unique Gifts, Governor of Michigan, Birthday Gifts, Goop, Wok.

The average Basil Hayden fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Unique Gifts, Governor of Michigan, Birthday Gifts, with strongest over-indexing on Unique Gifts (7.7× the country average). Demographically, the Basil Hayden audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Basketball

Demographics of Basil Hayden fans

Demographic split for Basil Hayden audience in United States
MetricValue
Female31.7%
Male68.3%
Average age39.8
Estimated audience size425,037

Audience persona

The typical Basil Hayden fan in United States is more male, around 39.8 years old, with strong Community Orientation tendencies and a notable affinity for Unique Gifts.

Top regions in United States

Top regions ranked by reach for Basil Hayden in United States
RegionReachAffinity
California33,5540.72×
Florida32,1051.12×
Texas32,0480.88×
New York28,0351.18×
Illinois18,6951.32×
Pennsylvania17,2801.21×
North Carolina15,8411.24×
Georgia15,8351.21×
Ohio14,4621.1×
New Jersey13,0861.21×
Michigan12,8021.15×
Virginia12,4731.2×
Kentucky10,6932.01×
Tennessee9,4481.11×
Maryland9,0561.24×
Massachusetts8,6341.03×
Indiana8,4741.09×
Arizona7,9140.91×
Washington7,6200.89×
South Carolina7,4221.16×
Alabama6,9511.17×
Missouri6,6170.97×
Wisconsin6,0620.95×
Louisiana5,7821.05×
Colorado5,5680.83×
Connecticut4,9751.17×
Minnesota4,8630.8×
Oklahoma4,1590.88×
Nevada4,0220.98×
Mississippi3,2690.93×
Arkansas3,1730.91×
Kansas3,1310.93×
Oregon3,1060.64×
Iowa2,5940.74×
Utah2,1940.58×
Nebraska2,0340.95×
New Hampshire1,7881.07×
Washington, District of Columbia1,6901.32×
New Mexico1,6460.77×
Idaho1,5740.74×
West Virginia1,4930.75×
Maine1,4850.98×
Rhode Island1,4371.06×
Hawaii1,3430.73×
Delaware1,2521.07×
Montana1,0360.88×
Alaska8960.99×
South Dakota7710.78×
North Dakota6580.75×
Vermont6500.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Basil Hayden audience
BrandAffinityCategory
Unique Gifts7.7×Shopping
Governor of Michigan14.71×Politics & Society
Birthday Gifts5.44×Kids & Family
Goop8.93×Internet & Social Media
Wok10.53×Food & Beverages
KICKZ26.24×Fashion & Accessoires
Hipster12.08×Politics & Society
Kikar HaShabbat18.76×News
Gift registry14.9×Kids & Family
No Escape (1994 film)12.63×Movies & TV
Mathcore8.47×Music & Radio
Cherish (group)10.75×Music & Radio
Harlow11.39×Travel & Leisure
Elsword15.76×Games
Urban Outfitters1.67×Shopping
TV Fanatic9.24×Movies & TV
El Paso County, Colorado10.87×Travel & Leisure
Urban horticulture2.78×Home & Garden
Regional styles of Mexican music2.18×Music & Radio
headspace7.01×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Basil Hayden audience
TraitClusterScore
Community OrientationOPEN2.5
IndulgenceJOY1.77
LGBTQ+ IdentityOPEN1.63
Quality AwarenessPREMIUM1.47
Luxury OrientationPREMIUM1.47
PatriotismCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Basil Hayden
CountryShare
United States85.6%
Canada4.0%
India1.5%

See Basil Hayden audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Basil Hayden have in United States?

Basil Hayden has an estimated audience of 425,037 people in United States, concentrated in California and Florida.

What is the gender split and age of Basil Hayden fans?

31.7% of Basil Hayden fans are female, 68.3% are male, with an average age of 39.8 years.

Which brands do Basil Hayden fans like most?

Basil Hayden fans show strongest brand affinity for Unique Gifts (7.7×), Governor of Michigan (14.71×), and Birthday Gifts (5.44×) over the country average.

Where do Basil Hayden fans live in United States?

Basil Hayden fans in United States are most concentrated in California (reach 33,554), Florida (reach 32,105), and Texas (reach 32,048). These three regions account for the largest share of the active audience.

What other brands do Basil Hayden fans also like?

Beyond Basil Hayden itself, the audience over-indexes on Governor of Michigan (14.71×), Birthday Gifts (5.44×), Goop (8.93×), and Wok (10.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Basil Hayden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.