Rascasse Audience Intelligence

Basil Hayden Target Market in United States

A data profile of the people who buy, follow and care about Basil Hayden in United States — modelled from more than twelve digital signal sources. Basil Hayden has an estimated audience of 281,820 people in United States.

#5171among Brand in United States#2564in Food & Beverages

The average Basil Hayden fan in United States is 39.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Bourbon whiskey, Basil Hayden's, Straight whiskey, with strongest over-indexing on Bourbon whiskey (8.36× the country average).

Demographically, the Basil Hayden audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Basil Hayden fan in United States is more male, around 39.8 years old, with strong Community Orientation tendencies and a notable affinity for Bourbon whiskey.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Basil Hayden profile in United States.

Audience size
282K
in United States
Gender
31.7%♀
68.3% male
Age
39.8
average years
Country rank
#49891
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Basil Hayden

31.7% are female, 68.3% are male, average age 39.8.

Fig. 02

Gender split

31.7%
Female
68.3%
Male
Demographic split for Basil Hayden audience in United States
MetricValue
Female31.7%
Male68.3%
Average age39.8
Estimated audience size281,820
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Basil Hayden audience in United States
Age bracketShare%
16-1918%
20-2923%
30-3920%
40-4910%
50+29%
Fig. 04

Worldwide distribution

80.6%

of the worldwide Basil Hayden audience comes from United States.

Worldwide audience distribution share by country for Basil Hayden
CountryShare
United States80.6%
Canada5.7%
Japan2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Basil Hayden audience in United States is strongest.

Fig. 05

Top regions by affinity

Basil Hayden customers by region in United States
#RegionReachAffinity×
01Kentucky~10K1.92×
02Washington, District of Columbia~2K1.35×
03Illinois~20K1.29×
04Maryland~9K1.25×
05Pennsylvania~20K1.18×
06Connecticut~5K1.18×
07Georgia~20K1.17×
08North Carolina~10K1.17×
09New Jersey~10K1.16×
10Virginia~10K1.16×
11Alabama~7K1.16×
12New York~30K1.11×
13Michigan~10K1.11×
14South Carolina~7K1.11×
15Delaware~1K1.10×
16Alaska~1K1.10×
17Tennessee~9K1.09×
18Florida~30K1.07×
19New Hampshire~2K1.07×
20Indiana~8K1.05×
21Louisiana~6K1.05×
22Rhode Island~1K1.05×
23Ohio~10K1.03×
24Maine~2K1.02×
25Nevada~4K1.00×
26Mississippi~4K1.00×
27Massachusetts~8K0.99×
28Vermont<1K0.97×
29Nebraska~2K0.96×
30Montana~1K0.96×
31Missouri~6K0.95×
32Wisconsin~6K0.94×
33Kansas~3K0.92×
34Arkansas~3K0.91×
35Arizona~8K0.89×
36Oklahoma~4K0.89×
37Washington~7K0.87×
38South Dakota<1K0.87×
39Colorado~6K0.85×
40North Dakota<1K0.85×
41Idaho~2K0.83×
42West Virginia~2K0.83×
43Texas~30K0.81×
44New Mexico~2K0.80×
45Hawaii~1K0.79×
46Iowa~3K0.78×
47Minnesota~5K0.77×
48California~30K0.72×
49Oregon~3K0.70×
50Utah~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Basil Hayden, United States
0.64×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Basil Hayden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Basil Hayden audience
#·InterestCategoryAffinity×
01Basil Hayden'sFood & Beverages35.42×
02Grant'sFood & Beverages23.46×
03Straight whiskeyFood & Beverages19.82×
04CampariFood & Beverages18.06×
05Jim BeamFood & Beverages12.00×
06The Macallan distilleryFood & Beverages11.04×
07Bourbon whiskeyFood & Beverages8.36×
08Jack Daniel'sFood & Beverages6.98×
09Single malt whiskyFood & Beverages6.97×
10Malt whiskyFood & Beverages6.84×
11Joey KingMovies & TV6.42×
12Small batch whiskeyFood & Beverages5.77×
13Tennessee whiskeyFood & Beverages5.74×
14Scotch whiskyFood & Beverages4.72×
15WhiskyFood & Beverages3.56×
16Wine tastingFood & Beverages3.07×
17AnthropologieShopping2.79×
18CocktailFood & Beverages2.01×
19The UPS StoreShopping1.83×
20Chick-fil-AFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Basil Hayden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Basil Hayden audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.61×
IndulgenceJOY1.88×
PatriotismCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Basil Hayden audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
TraditionCONSERVATISM0.81×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Basil Hayden's target market in United States?

Basil Hayden's target market in United States covers an estimated 281,820 people, concentrated in California and Florida.

02

What is the gender split and age of Basil Hayden customers?

31.7% of the Basil Hayden audience are female, 68.3% are male, with an average age of 39.8 years.

03

Which brands do Basil Hayden fans like most?

Basil Hayden fans show strongest brand affinity for Bourbon whiskey (8.36×), Basil Hayden's (35.42×), and Straight whiskey (19.82×) over the country average.

04

Where do Basil Hayden fans live in United States?

Basil Hayden fans in United States are most concentrated in California (reach ~30K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Basil Hayden fans also like?

Beyond Basil Hayden itself, the audience over-indexes on Basil Hayden's (35.42×), Straight whiskey (19.82×), Grant's (23.46×), and Whisky (3.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Basil Hayden audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Basil Hayden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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