StockX Audience in United States

StockX has an estimated audience of 8,296,191 people in United States. 46.6% are female, 53.4% are male, average age 32.5. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Autism Awareness, Sneaker collecting, Diabetes mellitus awareness, Streetwear.

The average StockX fan in United States is 32.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Autism Awareness, Sneaker collecting, with strongest over-indexing on Kia Sportage (33.41× the country average). Demographically, the StockX audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of StockX fans

Demographic split for StockX audience in United States
MetricValue
Female46.6%
Male53.4%
Average age32.5
Estimated audience size8,296,191

Audience persona

The typical StockX fan in United States is balanced, around 32.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for StockX in United States
RegionReachAffinity
California1,125,1071.23×
Texas801,1821.12×
New York662,7831.43×
Florida638,9411.14×
Georgia331,6861.3×
Pennsylvania321,1491.15×
Illinois315,6351.14×
North Carolina302,6841.21×
Michigan275,4771.27×
Ohio275,1891.08×
New Jersey256,0061.21×
Virginia245,9091.22×
Massachusetts187,6331.15×
Maryland180,8701.27×
Tennessee174,7421.05×
Indiana171,1811.13×
Washington168,4871.01×
Arizona163,8350.97×
Louisiana154,7741.45×
Missouri143,6011.07×
South Carolina140,3231.12×
Alabama127,7671.1×
Wisconsin122,6340.98×
Colorado109,7620.84×
Kentucky104,7631.01×
Connecticut96,0841.15×
Minnesota95,7150.81×
Mississippi87,8851.29×
Oregon85,7080.9×
Oklahoma84,7560.92×
Nevada82,3701.03×
Arkansas64,6200.95×
Utah64,1170.86×
Kansas59,7350.91×
Iowa54,7300.8×
New Mexico37,9110.91×
Nebraska37,6180.9×
West Virginia34,2950.89×
Rhode Island31,3251.19×
Idaho30,4240.73×
Hawaii29,1780.82×
Washington, District of Columbia26,4111.06×
New Hampshire25,0340.77×
Delaware22,6040.99×
Maine19,5740.66×
Montana14,7390.64×
South Dakota12,6530.66×
North Dakota11,9120.7×
Alaska10,2280.58×
Vermont9,4560.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for StockX audience
BrandAffinityCategory
Kia Sportage33.41×Cars & Mobility
Autism Awareness12.78×Health
Sneaker collecting8.2×Fashion & Accessoires
Diabetes mellitus awareness8.39×Health
Streetwear5.62×Fashion & Accessoires
Google Maps4.1×Internet & Social Media
Microblogging8.61×Technology & Electronics
Singer-songwriter3.86×Music & Radio
Honda HR-V22.35×Cars & Mobility
Indeed.com3.43×Business & Career
Nike3.78×Fashion & Accessoires
Income tax8.95×Business & Career
Pre-school playgroup24.66×Kids & Family
Enterprise Rent-A-Car4.47×Cars & Mobility
Capital One2.9×Business & Career
Houston Astros5.93×Sports
DeviantArt4.73×Internet & Social Media
Los Angeles Lakers3.34×Sports
Air Jordan6.24×Fashion & Accessoires
Livemusic3.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by StockX audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.13
Early Adopter MentalityPOWER2.09
Luxury OrientationPREMIUM1.55
Design AffinityPREMIUM1.28
SustainabilityBALANCE1.22
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for StockX
CountryShare
United States34.7%
Italy9.9%
France6.3%

See StockX audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does StockX have in United States?

StockX has an estimated audience of 8,296,191 people in United States, concentrated in California and Texas.

What is the gender split and age of StockX fans?

46.6% of StockX fans are female, 53.4% are male, with an average age of 32.5 years.

Which brands do StockX fans like most?

StockX fans show strongest brand affinity for Kia Sportage (33.41×), Autism Awareness (12.78×), and Sneaker collecting (8.2×) over the country average.

Where do StockX fans live in United States?

StockX fans in United States are most concentrated in California (reach 1,125,107), Texas (reach 801,182), and New York (reach 662,783). These three regions account for the largest share of the active audience.

What other brands do StockX fans also like?

Beyond StockX itself, the audience over-indexes on Autism Awareness (12.78×), Sneaker collecting (8.2×), Diabetes mellitus awareness (8.39×), and Streetwear (5.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for StockX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.