Rascasse Audience Intelligence

StockX Audience in United States

A data profile of the people who buy, follow and care about StockX in United States — modelled from more than twelve digital signal sources. StockX has an estimated audience of 8,266,952 people in United States.

#114among Website / Newspaper / Magazine in United States#116in Shopping

The average StockX fan in United States is 32.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sneaker collecting, Streetwear, Air Jordan, with strongest over-indexing on Sneaker collecting (9.04× the country average).

Demographically, the StockX audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical StockX fan in United States is balanced, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sneaker collecting.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the StockX profile in United States.

Audience size
8.3M
in United States
Gender
45.4%♀
54.6% male
Age
32.4
average years
Country rank
#4291
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of StockX

45.4% are female, 54.6% are male, average age 32.4.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for StockX audience in United States
MetricValue
Female45.4%
Male54.6%
Average age32.4
Estimated audience size8,266,952
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the StockX audience in United States
Age bracketShare%
16-1935%
20-2926%
30-3918%
40-4913%
50+8%
Fig. 04

Worldwide distribution

35.0%

of the worldwide StockX audience comes from United States.

Worldwide audience distribution share by country for StockX
CountryShare
United States35.0%
Italy9.8%
France6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the StockX audience in United States is strongest.

Fig. 05

Top regions by affinity

StockX fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.50×
02Mississippi~100K1.44×
03New York~600K1.36×
04Georgia~300K1.29×
05Michigan~300K1.27×
06Maryland~200K1.26×
07Virginia~200K1.24×
08Alabama~100K1.19×
09North Carolina~300K1.18×
10Rhode Island~30K1.17×
11New Jersey~200K1.16×
12South Carolina~100K1.15×
13Connecticut~90K1.14×
14Indiana~200K1.12×
15California~1M1.11×
16Florida~600K1.10×
17Massachusetts~200K1.10×
18Pennsylvania~300K1.09×
19Illinois~300K1.09×
20Ohio~300K1.09×
21Texas~800K1.08×
22Missouri~100K1.06×
23Tennessee~200K1.04×
24Kentucky~100K1.04×
25Washington, District of Columbia~30K1.04×
26Delaware~20K1.04×
27Wisconsin~100K0.99×
28Arkansas~70K0.98×
29Nevada~80K0.97×
30Washington~200K0.96×
31Oklahoma~90K0.94×
32Arizona~200K0.93×
33West Virginia~40K0.93×
34Kansas~60K0.92×
35New Mexico~40K0.92×
36Nebraska~40K0.92×
37Oregon~80K0.87×
38Utah~60K0.82×
39Iowa~60K0.81×
40North Dakota~10K0.81×
41Hawaii~30K0.80×
42Minnesota~90K0.79×
43Colorado~100K0.78×
44New Hampshire~30K0.78×
45South Dakota~10K0.73×
46Idaho~30K0.72×
47Montana~20K0.71×
48Maine~20K0.69×
49Alaska~10K0.68×
50Vermont~10K0.67×
Fig. 06

Affinity by region

Affinity by region — StockX, United States
0.67×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the StockX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for StockX audience
#·InterestCategoryAffinity×
01Sneaker collectingFashion & Accessoires9.04×
02Air JordanFashion & Accessoires5.93×
03PumaFashion & Accessoires5.81×
04PandoraFashion & Accessoires4.35×
05CarharttFashion & Accessoires3.91×
06StreetwearFashion & Accessoires3.63×
07PoshmarkShopping3.02×
08Drop shippingShopping2.91×
09NikeFashion & Accessoires2.87×
10AdidasFashion & Accessoires2.65×
11ULTA BeautyBeauty & Wellness2.37×
12Digital photographyBusiness & Career2.32×
13HobbyHome & Garden2.04×
14Mobile gameGames1.96×
15Luxury goodsFashion & Accessoires1.79×
16TikTokInternet & Social Media1.76×
17SpotifyInternet & Social Media1.73×
18Android (operating system)Technology & Electronics1.58×
19Target CorporationShopping1.58×
20ShoesFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the StockX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by StockX audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.86×
Luxury OrientationPREMIUM1.54×
Design AffinityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by StockX audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
TraditionCONSERVATISM0.74×
Quality AwarenessPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does StockX have in United States?

StockX has an estimated audience of 8,266,952 people in United States, concentrated in California and Texas.

02

What is the gender split and age of StockX fans?

45.4% of StockX fans are female, 54.6% are male, with an average age of 32.4 years.

03

Which brands do StockX fans like most?

StockX fans show strongest brand affinity for Sneaker collecting (9.04×), Streetwear (3.63×), and Air Jordan (5.93×) over the country average.

04

Where do StockX fans live in United States?

StockX fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do StockX fans also like?

Beyond StockX itself, the audience over-indexes on Streetwear (3.63×), Air Jordan (5.93×), Hobby (2.04×), and Nike (2.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See StockX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for StockX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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