StockX Audience in Germany
StockX has an estimated audience of 1,436,289 people in Germany. 51.6% are female, 48.4% are male, average age 34.0. Top brand affinities: Sneaker collecting, Ariana Grande, Tagesschau, Nike, Transfermarkt.
Top brand affinities include Sneaker collecting, Ariana Grande, Tagesschau, with strongest over-indexing on Sneaker collecting (4.96× the country average). Demographically, the StockX audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of StockX fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 34.0 |
| Estimated audience size | 1,436,289 |
Audience persona
The typical StockX fan in Germany is balanced, around 34.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sneaker collecting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sneaker collecting | 4.96× | Fashion & Accessoires |
| Ariana Grande | 5.15× | Music & Radio |
| Tagesschau | 1.82× | Movies & TV |
| Nike | 2.76× | Fashion & Accessoires |
| Transfermarkt | 2.55× | Sports |
| Streetwear | 2.8× | Fashion & Accessoires |
| Gina Tricot | 5.19× | Fashion & Accessoires |
| House music | 2.41× | Music & Radio |
| FIFA World Cup | 1.77× | Sports |
| Pandora | 3.82× | Fashion & Accessoires |
| Electric guitar | 3.21× | Music & Radio |
| UEFA Champions League | 1.56× | Sports |
| Drop shipping | 2.18× | Shopping |
| Converse | 3.42× | Fashion & Accessoires |
| Livemusic | 2.22× | Music & Radio |
| Adidas | 1.91× | Fashion & Accessoires |
| Natural foods | 3.02× | Food & Beverages |
| Do it yourself (DIY) | 1.52× | Home & Garden |
| Urban Outfitters | 3.5× | Shopping |
| The Timberland Company | 5.01× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.62 |
| Sustainability | BALANCE | 1.34 |
| Sports Activity | POWER | 1.3 |
| Luxury Orientation | PREMIUM | 1.29 |
| Indulgence | JOY | 1.21 |
| Price Sensitivity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.7% |
| Italy | 9.9% |
| France | 6.3% |
See StockX audiences in other countries
More Shopping audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
How to read this data
Audience size is the estimated number of people in Germany who actively search for StockX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.