StockX Audience in Germany
A data profile of the people who buy, follow and care about StockX in Germany — modelled from more than twelve digital signal sources. StockX has an estimated audience of 1,387,680 people in Germany.
The average StockX fan in Germany is 33.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sneaker collecting, Luxury goods, Hobby, with strongest over-indexing on Sneaker collecting (6.62× the country average).
Demographically, the StockX audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical StockX fan in Germany is balanced, around 33.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sneaker collecting.
At a glance
The key figures that characterise the StockX profile in Germany.
Search interest · 12-month trend
Audience demographics of StockX
51.1% are female, 48.9% are male, average age 33.6.
Gender split
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 33.6 |
| Estimated audience size | 1,387,680 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 9% |
Worldwide distribution
of the worldwide StockX audience comes from Germany.
| Country | Share |
|---|---|
| United States | 35.0% |
| Italy | 9.8% |
| France | 6.2% |
Geography
Where the StockX audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~300K | 1.19× | |
| 02 | Berlin | ~80K | 1.19× | |
| 03 | Baden-Württemberg | ~200K | 1.16× | |
| 04 | Rheinland-Pfalz | ~80K | 1.13× | |
| 05 | Hessen | ~100K | 1.12× | |
| 06 | Nordrhein-Westfalen | ~300K | 1.11× | |
| 07 | Hamburg | ~30K | 1.02× | |
| 08 | Saarland | ~20K | 1.01× | |
| 09 | Sachsen | ~70K | 0.96× | |
| 10 | Bremen | ~10K | 0.93× | |
| 11 | Niedersachsen | ~100K | 0.92× | |
| 12 | Schleswig-Holstein | ~50K | 0.90× | |
| 13 | Brandenburg | ~40K | 0.90× | |
| 14 | Thüringen | ~30K | 0.88× | |
| 15 | Sachsen-Anhalt | ~30K | 0.83× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the StockX audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fila (company) | Fashion & Accessoires | 6.76× | ||
| 02 | Sneaker collecting | Fashion & Accessoires | 6.62× | ||
| 03 | Air Jordan | Fashion & Accessoires | 5.17× | ||
| 04 | Pandora | Fashion & Accessoires | 4.73× | ||
| 05 | The Timberland Company | Fashion & Accessoires | 4.65× | ||
| 06 | Robert Redford | Movies & TV | 3.32× | ||
| 07 | Mango | Shopping | 3.29× | ||
| 08 | Motorcycle helmet | Cars & Mobility | 3.08× | ||
| 09 | Expensive Taste | Business & Career | 3.07× | ||
| 10 | Converse | Fashion & Accessoires | 2.83× | ||
| 11 | Luxury goods | Fashion & Accessoires | 2.71× | ||
| 12 | Hobby | Home & Garden | 2.59× | ||
| 13 | Nike | Fashion & Accessoires | 2.53× | ||
| 14 | Streetwear | Fashion & Accessoires | 2.52× | ||
| 15 | Uniqlo | Shopping | 2.22× | ||
| 16 | House music | Music & Radio | 2.05× | ||
| 17 | Modern art | Arts & Culture | 1.97× | ||
| 18 | Zara | Shopping | 1.92× | ||
| 19 | Adidas | Fashion & Accessoires | 1.79× | ||
| 20 | Hermès | Fashion & Accessoires | 1.52× |
Personality of the StockX audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.69× | |
| Indulgence | JOY | 1.56× | |
| Luxury Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Convenience Orientation | PREMIUM | 0.84× | |
| Family Orientation | CONSERVATISM | 0.85× |
Frequently asked questions
How many fans does StockX have in Germany?
StockX has an estimated audience of 1,387,680 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of StockX fans?
51.1% of StockX fans are female, 48.9% are male, with an average age of 33.6 years.
Which brands do StockX fans like most?
StockX fans show strongest brand affinity for Sneaker collecting (6.62×), Luxury goods (2.71×), and Hobby (2.59×) over the country average.
Where do StockX fans live in Germany?
StockX fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do StockX fans also like?
Beyond StockX itself, the audience over-indexes on Luxury goods (2.71×), Hobby (2.59×), Pandora (4.73×), and Nike (2.53×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Shopping audiences in Germany
See StockX audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for StockX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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