Yeezy Audience in United States
Yeezy has an estimated audience of 3,737,667 people in United States. 36.8% are female, 63.2% are male, average age 26.0. Top regions: California, Texas, New York.
The average Yeezy fan in United States is 26.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Yeezy audience skews more male with an average age of 26.0, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Yeezy fans
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 26.0 |
| Estimated audience size | 3,737,667 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 555,805 | 1.35× |
| Texas | 383,340 | 1.19× |
| New York | 310,684 | 1.49× |
| Florida | 272,831 | 1.08× |
| Pennsylvania | 164,454 | 1.31× |
| Illinois | 161,608 | 1.3× |
| Georgia | 145,193 | 1.26× |
| New Jersey | 137,277 | 1.44× |
| North Carolina | 125,603 | 1.12× |
| Ohio | 123,687 | 1.07× |
| Michigan | 118,169 | 1.21× |
| Virginia | 101,484 | 1.11× |
| Massachusetts | 91,415 | 1.24× |
| Arizona | 84,630 | 1.11× |
| Maryland | 81,992 | 1.28× |
| Washington | 78,665 | 1.05× |
| Indiana | 73,490 | 1.08× |
| Tennessee | 65,893 | 0.88× |
| Missouri | 64,184 | 1.07× |
| Wisconsin | 58,567 | 1.04× |
| Colorado | 52,263 | 0.89× |
| Connecticut | 50,889 | 1.36× |
| South Carolina | 50,869 | 0.9× |
| Minnesota | 50,408 | 0.94× |
| Kentucky | 48,820 | 1.04× |
| Louisiana | 44,642 | 0.93× |
| Alabama | 42,516 | 0.81× |
| Oregon | 39,826 | 0.93× |
| Oklahoma | 39,223 | 0.95× |
| Nevada | 37,929 | 1.05× |
| Utah | 29,046 | 0.87× |
| Kansas | 28,034 | 0.95× |
| Iowa | 26,434 | 0.86× |
| Arkansas | 22,619 | 0.73× |
| Mississippi | 19,668 | 0.64× |
| Nebraska | 18,618 | 0.99× |
| New Mexico | 16,376 | 0.87× |
| Idaho | 14,868 | 0.79× |
| West Virginia | 14,703 | 0.84× |
| Rhode Island | 14,325 | 1.2× |
| New Hampshire | 12,504 | 0.85× |
| Hawaii | 12,063 | 0.75× |
| Delaware | 11,159 | 1.08× |
| Maine | 10,950 | 0.82× |
| Washington, District of Columbia | 10,468 | 0.93× |
| Montana | 7,384 | 0.71× |
| North Dakota | 6,495 | 0.85× |
| South Dakota | 6,177 | 0.71× |
| Alaska | 5,504 | 0.69× |
| Vermont | 4,530 | 0.69× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.57 |
| Luxury Orientation | PREMIUM | 2.5 |
| LGBTQ+ Identity | OPEN | 2.4 |
| Price Sensitivity | PREMIUM | 2.02 |
| Early Adopter Mentality | POWER | 1.95 |
| Sustainability | BALANCE | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| China | 16.8% |
| Italy | 4.8% |
See Yeezy audiences in other countries
More Luxury fashion audiences in United States
- Louis Vuitton (30,203,891)
- Gucci (21,562,600)
- Neiman Marcus (20,876,073)
- Chanel (18,080,572)
- Prada (13,129,419)
How to read this data
Audience size is the estimated number of people in United States who actively search for Yeezy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.