Yeezy Audience in United States
Yeezy has an estimated audience of 3,737,667 people in United States. 36.8% are female, 63.2% are male, average age 26.0. Top regions: California, Texas, New York.
The average Yeezy fan in United States is 26.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Yeezy fans
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 26.0 |
| Estimated audience size | 3,737,667 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 555,805 | 1.35× |
| Texas | 383,339 | 1.19× |
| New York | 310,684 | 1.49× |
| Florida | 272,830 | 1.08× |
| Pennsylvania | 164,454 | 1.31× |
| Illinois | 161,608 | 1.3× |
| Georgia | 145,192 | 1.26× |
| New Jersey | 137,277 | 1.44× |
| North Carolina | 125,603 | 1.12× |
| Ohio | 123,686 | 1.07× |
| Michigan | 118,168 | 1.21× |
| Virginia | 101,484 | 1.11× |
| Massachusetts | 91,415 | 1.24× |
| Arizona | 84,629 | 1.11× |
| Maryland | 81,991 | 1.28× |
| Washington | 78,664 | 1.05× |
| Indiana | 73,489 | 1.08× |
| Tennessee | 65,892 | 0.88× |
| Missouri | 64,183 | 1.07× |
| Wisconsin | 58,566 | 1.04× |
| Colorado | 52,263 | 0.89× |
| Connecticut | 50,888 | 1.36× |
| South Carolina | 50,868 | 0.9× |
| Minnesota | 50,408 | 0.94× |
| Kentucky | 48,819 | 1.04× |
| Louisiana | 44,641 | 0.93× |
| Alabama | 42,516 | 0.81× |
| Oregon | 39,826 | 0.93× |
| Oklahoma | 39,223 | 0.95× |
| Nevada | 37,929 | 1.05× |
| Utah | 29,045 | 0.87× |
| Kansas | 28,033 | 0.95× |
| Iowa | 26,433 | 0.86× |
| Arkansas | 22,619 | 0.73× |
| Mississippi | 19,668 | 0.64× |
| Nebraska | 18,617 | 0.99× |
| New Mexico | 16,375 | 0.87× |
| Idaho | 14,867 | 0.79× |
| West Virginia | 14,702 | 0.84× |
| Rhode Island | 14,325 | 1.2× |
| New Hampshire | 12,503 | 0.85× |
| Hawaii | 12,063 | 0.75× |
| Delaware | 11,159 | 1.08× |
| Maine | 10,949 | 0.82× |
| Washington, District of Columbia | 10,468 | 0.93× |
| Montana | 7,384 | 0.71× |
| North Dakota | 6,495 | 0.85× |
| South Dakota | 6,176 | 0.71× |
| Alaska | 5,503 | 0.69× |
| Vermont | 4,530 | 0.69× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| China | 16.6% |
| Italy | 4.8% |
See Yeezy audiences in other countries
More Luxury fashion audiences in United States
- Louis Vuitton (30,203,891)
- Gucci (21,562,600)
- Neiman Marcus (20,876,073)
- Chanel (18,080,572)
- Prada (13,129,419)
How to read this data
Audience size is the estimated number of people in United States who actively search for Yeezy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.