Rascasse Audience Intelligence

Yeezy Target Market in United States

A data profile of the people who buy, follow and care about Yeezy in United States — modelled from more than twelve digital signal sources. Yeezy has an estimated audience of 3,843,761 people in United States.

#26among Luxury fashion in United States#851among Brand in United States#410in Fashion & Accessoires

The average Yeezy fan in United States is 26.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yeezy profile in United States.

Audience size
3.8M
in United States
Gender
36.8%♀
63.2% male
Age
26.0
average years
Country rank
#8296
Brand in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yeezy

36.8% are female, 63.2% are male, average age 26.0.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Yeezy audience in United States
MetricValue
Female36.8%
Male63.2%
Average age26.0
Estimated audience size3,843,761
Fig. 03

Age distribution

Ø 26.0
average years
Age distribution of the Yeezy audience in United States
Age bracketShare%
16-1955%
20-2928%
30-3911%
40-495%
50+1%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Yeezy audience comes from United States.

Worldwide audience distribution share by country for Yeezy
CountryShare
United States21.5%
China16.6%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yeezy audience in United States is strongest.

Fig. 05

Top regions by affinity

Yeezy customers by region in United States
#RegionReachAffinity×
01New York~300K1.56×
02New Jersey~100K1.49×
03Maryland~100K1.49×
04Connecticut~50K1.42×
05California~600K1.38×
06Rhode Island~20K1.33×
07Illinois~200K1.31×
08Massachusetts~100K1.31×
09Texas~400K1.30×
10Pennsylvania~200K1.29×
11Georgia~100K1.23×
12Virginia~100K1.22×
13Michigan~100K1.21×
14Florida~300K1.14×
15North Carolina~100K1.14×
16Delaware~10K1.14×
17Indiana~80K1.12×
18Ohio~100K1.09×
19Arizona~80K1.08×
20Washington~80K1.07×
21Nebraska~20K1.06×
22Nevada~40K1.03×
23Missouri~60K1.02×
24Wisconsin~60K1.02×
25Kentucky~50K1.02×
26Louisiana~50K1.00×
27Washington, District of Columbia~10K0.99×
28Oklahoma~40K0.91×
29Kansas~30K0.91×
30South Carolina~50K0.90×
31New Mexico~20K0.90×
32Minnesota~50K0.89×
33Oregon~40K0.85×
34Iowa~30K0.85×
35Tennessee~60K0.84×
36North Dakota~6K0.82×
37Alabama~40K0.81×
38West Virginia~10K0.81×
39New Hampshire~10K0.80×
40Hawaii~10K0.79×
41South Dakota~7K0.79×
42Colorado~40K0.76×
43Alaska~6K0.74×
44Maine~10K0.73×
45Utah~20K0.72×
46Arkansas~20K0.72×
47Mississippi~20K0.70×
48Idaho~10K0.68×
49Montana~7K0.64×
50Vermont~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Yeezy, United States
0.64×1.00×1.56×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yeezy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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