Rascasse Audience Intelligence

Soccer.com Audience in United States

A data profile of the people who buy, follow and care about Soccer.com in United States — modelled from more than twelve digital signal sources. Soccer.com has an estimated audience of 531,814 people in United States.

#1137among Website / Newspaper / Magazine in United States#3413in Sports

The average Soccer.com fan in United States is 29.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Major League Soccer, FIFA Mobile, Carli Lloyd, with strongest over-indexing on Major League Soccer (14.63× the country average).

Demographically, the Soccer.com audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soccer.com fan in United States is more male, around 29.8 years old, with strong Family Orientation tendencies and a notable affinity for Major League Soccer.

Category: Sports · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soccer.com profile in United States.

Audience size
532K
in United States
Gender
25.8%♀
74.2% male
Age
29.8
average years
Country rank
#35348
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Soccer.com

25.8% are female, 74.2% are male, average age 29.8.

Fig. 02

Gender split

25.8%
Female
74.2%
Male
Demographic split for Soccer.com audience in United States
MetricValue
Female25.8%
Male74.2%
Average age29.8
Estimated audience size531,814
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Soccer.com audience in United States
Age bracketShare%
16-1946%
20-2920%
30-3917%
40-4912%
50+4%
Fig. 04

Worldwide distribution

76.1%

of the worldwide Soccer.com audience comes from United States.

Worldwide audience distribution share by country for Soccer.com
CountryShare
United States76.1%
United Kingdom3.5%
Germany2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soccer.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Soccer.com fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~30K1.91×
02Texas~70K1.67×
03California~90K1.60×
04Washington~20K1.60×
05New Mexico~3K1.34×
06Georgia~20K1.30×
07Virginia~20K1.28×
08Maryland~10K1.26×
09Arizona~10K1.25×
10Colorado~10K1.24×
11New Jersey~20K1.22×
12Illinois~20K1.16×
13Connecticut~6K1.16×
14Florida~40K1.12×
15Kansas~4K1.11×
16Nevada~5K1.08×
17Utah~5K1.06×
18Arkansas~4K1.05×
19Indiana~10K1.02×
20Hawaii~2K1.02×
21Alaska~1K1.02×
22New York~30K1.01×
23Idaho~3K1.00×
24Delaware~1K0.99×
25Iowa~4K0.98×
26Alabama~7K0.96×
27Oklahoma~5K0.95×
28Nebraska~2K0.94×
29Tennessee~10K0.93×
30Vermont<1K0.91×
31Massachusetts~9K0.88×
32New Hampshire~2K0.88×
33South Carolina~7K0.85×
34Rhode Island~1K0.85×
35Washington, District of Columbia~1K0.85×
36Missouri~7K0.84×
37West Virginia~2K0.84×
38Oregon~5K0.83×
39Maine~2K0.83×
40Montana~1K0.82×
41South Dakota<1K0.82×
42North Dakota<1K0.82×
43Mississippi~3K0.81×
44Michigan~10K0.78×
45Ohio~10K0.76×
46Minnesota~5K0.74×
47Pennsylvania~10K0.73×
48Wisconsin~6K0.73×
49Kentucky~5K0.71×
50Louisiana~4K0.65×
Fig. 06

Affinity by region

Affinity by region — Soccer.com, United States
0.65×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soccer.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soccer.com audience
#·InterestCategoryAffinity×
01UEFA Super CupSports75.40×
02Carli LloydSports71.34×
03Danish SuperligaSports61.69×
04FIFA MobileGames55.30×
05Germany national football teamSports29.21×
06New York Red BullsSports28.33×
07Leicester City F.C.Sports26.56×
08OspreyFashion & Accessoires26.15×
09Indoor soccerSports21.54×
10Borussia DortmundSports20.88×
11Christian PulisicSports18.32×
12Los Angeles FCSports17.61×
13Tottenham Hotspur F.C.Sports16.78×
14Paris Saint-GermainSports14.92×
15Major League SoccerSports14.63×
16Women's soccerSports14.63×
17Arsenal F.C.Sports11.95×
18NeymarSports11.39×
19Liga MXSports7.01×
20FC BarcelonaSports5.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soccer.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soccer.com audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.06×
SustainabilityBALANCE1.75×
IndulgenceJOY1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soccer.com audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
MindfulnessBALANCE0.68×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soccer.com have in United States?

Soccer.com has an estimated audience of 531,814 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Soccer.com fans?

25.8% of Soccer.com fans are female, 74.2% are male, with an average age of 29.8 years.

03

Which brands do Soccer.com fans like most?

Soccer.com fans show strongest brand affinity for Major League Soccer (14.63×), FIFA Mobile (55.3×), and Carli Lloyd (71.34×) over the country average.

04

Where do Soccer.com fans live in United States?

Soccer.com fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Soccer.com fans also like?

Beyond Soccer.com itself, the audience over-indexes on FIFA Mobile (55.3×), Carli Lloyd (71.34×), Indoor soccer (21.54×), and UEFA Super Cup (75.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Soccer.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soccer.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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