Soccer.com Audience in United States

Soccer.com has an estimated audience of 512,028 people in United States. 25.8% are female, 74.2% are male, average age 29.8. Top regions: California, Texas, Florida. Top brand affinities: Major League Soccer, Arsenal F.C., Inter Milan, Manchester United F.C., Manchester City F.C..

The average Soccer.com fan in United States is 29.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Major League Soccer, Arsenal F.C., Inter Milan, with strongest over-indexing on Major League Soccer (14.63× the country average). Demographically, the Soccer.com audience skews more male with an average age of 29.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine

Demographics of Soccer.com fans

Demographic split for Soccer.com audience in United States
MetricValue
Female25.8%
Male74.2%
Average age29.8
Estimated audience size512,028

Audience persona

The typical Soccer.com fan in United States is more male, around 29.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Major League Soccer.

Top regions in United States

Top regions ranked by reach for Soccer.com in United States
RegionReachAffinity
California92,3061.64×
Texas77,6411.76×
Florida40,8271.18×
New York31,0471.09×
North Carolina30,6011.99×
Georgia21,0811.34×
Illinois20,9211.23×
New Jersey17,2091.32×
Washington16,3691.59×
Virginia16,2461.3×
Arizona13,9711.34×
Pennsylvania13,6250.79×
Ohio11,8580.75×
Maryland11,7111.33×
Michigan10,7900.81×
Indiana10,1601.09×
Colorado9,7391.21×
Tennessee9,6370.94×
Massachusetts9,0150.89×
Alabama6,9080.97×
Connecticut6,6371.29×
South Carolina6,4970.84×
Nevada5,7511.16×
Wisconsin5,6180.73×
Missouri5,5510.67×
Minnesota5,3730.73×
Oklahoma5,2070.92×
Oregon5,1460.88×
Utah4,9831.09×
Kentucky4,5880.71×
Arkansas4,4881.06×
Kansas4,0681.01×
Louisiana3,8780.59×
New Mexico3,5241.37×
Iowa3,5210.83×
Mississippi2,9810.71×
Idaho2,3320.91×
Nebraska2,3100.9×
Hawaii2,2971.04×
West Virginia1,7100.72×
New Hampshire1,6540.82×
Rhode Island1,3810.85×
Washington, District of Columbia1,2990.84×
Delaware1,2370.88×
Maine1,2150.66×
Montana9350.66×
Alaska9050.83×
South Dakota8010.68×
Vermont7200.8×
North Dakota5960.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soccer.com audience
BrandAffinityCategory
Major League Soccer14.63×Sports
Arsenal F.C.25.74×Sports
Inter Milan25.51×Sports
Manchester United F.C.11.52×Sports
Manchester City F.C.14.45×Sports
Juventus F.C.17.84×Sports
Real Madrid C.F.6.89×Sports
FC Bayern Munich9.5×Sports
Neymar21.01×Sports
Primeira Liga37.05×Sports
Paris Saint-Germain14.51×Sports
FC Barcelona6.92×Sports
Indoor soccer16.83×Sports
Germany national football team29.03×Sports
FIFA Mobile35.25×Games
Tottenham Hotspur F.C.17.38×Sports
Marc-André ter Stegen74.51×Sports
A.C. Milan14.02×Sports
Chelsea F.C.11.93×Sports
Los Angeles FC20.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soccer.com audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.86
SustainabilityBALANCE2.59
Family OrientationCONSERVATISM1.66
Luxury OrientationPREMIUM1.52
Sports ActivityPOWER1.22
Convenience OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Soccer.com
CountryShare
United States76.8%
United Kingdom3.7%
Germany3.0%

See Soccer.com audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Soccer.com have in United States?

Soccer.com has an estimated audience of 512,028 people in United States, concentrated in California and Texas.

What is the gender split and age of Soccer.com fans?

25.8% of Soccer.com fans are female, 74.2% are male, with an average age of 29.8 years.

Which brands do Soccer.com fans like most?

Soccer.com fans show strongest brand affinity for Major League Soccer (14.63×), Arsenal F.C. (25.74×), and Inter Milan (25.51×) over the country average.

Where do Soccer.com fans live in United States?

Soccer.com fans in United States are most concentrated in California (reach 92,306), Texas (reach 77,641), and Florida (reach 40,827). These three regions account for the largest share of the active audience.

What other brands do Soccer.com fans also like?

Beyond Soccer.com itself, the audience over-indexes on Arsenal F.C. (25.74×), Inter Milan (25.51×), Manchester United F.C. (11.52×), and Manchester City F.C. (14.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soccer.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.