FIFA Mobile Audience in Germany
FIFA Mobile has an estimated audience of 246,409 people in Germany. 40.9% are female, 59.1% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: UEFA Europa League, Arsenal F.C., Paris Saint-Germain, UEFA Champions League, Liverpool F.C..
The average FIFA Mobile fan in Germany is 34.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include UEFA Europa League, Arsenal F.C., Paris Saint-Germain, with strongest over-indexing on UEFA Europa League (12.89× the country average). Demographically, the FIFA Mobile audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of FIFA Mobile fans
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 34.0 |
| Estimated audience size | 246,409 |
Audience persona
The typical FIFA Mobile fan in Germany is more male, around 34.0 years old, with strong Price Sensitivity tendencies and a notable affinity for UEFA Europa League.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,902 | 1.06× |
| Bayern | 35,872 | 0.91× |
| Baden-Württemberg | 34,185 | 1.02× |
| Hessen | 30,053 | 1.6× |
| Niedersachsen | 23,702 | 0.99× |
| Rheinland-Pfalz | 12,330 | 1× |
| Berlin | 11,264 | 1.02× |
| Sachsen | 11,071 | 0.92× |
| Schleswig-Holstein | 7,221 | 0.82× |
| Brandenburg | 6,295 | 0.82× |
| Sachsen-Anhalt | 5,528 | 0.87× |
| Thüringen | 5,497 | 0.88× |
| Hamburg | 4,684 | 0.84× |
| Saarland | 3,563 | 1.18× |
| Mecklenburg-Vorpommern | 3,501 | 0.74× |
| Bremen | 2,846 | 1.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UEFA Europa League | 12.89× | Sports |
| Arsenal F.C. | 17.47× | Sports |
| Paris Saint-Germain | 17.73× | Sports |
| UEFA Champions League | 7.77× | Sports |
| Liverpool F.C. | 15.07× | Sports |
| Juventus F.C. | 14.68× | Sports |
| Manchester City F.C. | 12.79× | Sports |
| FC Bayern Munich | 6.01× | Sports |
| Chelsea F.C. | 15.07× | Sports |
| FC Barcelona | 9.11× | Sports |
| Premier League | 9.93× | Sports |
| A.C. Milan | 13.39× | Sports |
| Tottenham Hotspur F.C. | 13.23× | Sports |
| Atlético Madrid | 18.03× | Sports |
| La Liga | 9.29× | Sports |
| FIFA Club World Cup | 14.54× | Sports |
| Lamine Yamal | 8.76× | Sports |
| Neymar | 14.15× | Sports |
| United States national football team | 32.43× | Sports |
| Kylian Mbappé | 15.94× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.17 |
| Patriotism | CONSERVATISM | 1.12 |
| Early Adopter Mentality | POWER | 1.09 |
| Career Orientation | POWER | 1.05 |
| Risk Appetite | THRILL | 1.02 |
| Luxury Orientation | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Germany | 5.8% |
| India | 5.3% |
See FIFA Mobile audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does FIFA Mobile have in Germany?
FIFA Mobile has an estimated audience of 246,409 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of FIFA Mobile fans?
40.9% of FIFA Mobile fans are female, 59.1% are male, with an average age of 34.0 years.
Which brands do FIFA Mobile fans like most?
FIFA Mobile fans show strongest brand affinity for UEFA Europa League (12.89×), Arsenal F.C. (17.47×), and Paris Saint-Germain (17.73×) over the country average.
Where do FIFA Mobile fans live in Germany?
FIFA Mobile fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,902), Bayern (reach 35,872), and Baden-Württemberg (reach 34,185). These three regions account for the largest share of the active audience.
What other brands do FIFA Mobile fans also like?
Beyond FIFA Mobile itself, the audience over-indexes on Arsenal F.C. (17.47×), Paris Saint-Germain (17.73×), UEFA Champions League (7.77×), and Liverpool F.C. (15.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FIFA Mobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.