Rascasse Audience Intelligence

FIFA Mobile Audience in Germany

A data profile of the people who buy, follow and care about FIFA Mobile in Germany — modelled from more than twelve digital signal sources. FIFA Mobile has an estimated audience of 246,064 people in Germany.

#122among Video game in Germany#228among Video / Board Game in Germany#457in Games

The average FIFA Mobile fan in Germany is 34.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FC Bayern Munich, Arsenal F.C., UEFA Europa League, with strongest over-indexing on FC Bayern Munich (6.01× the country average).

Demographically, the FIFA Mobile audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FIFA Mobile fan in Germany is more male, around 34.0 years old, with strong Travelling tendencies and a notable affinity for FC Bayern Munich.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIFA Mobile profile in Germany.

Audience size
246K
in Germany
Gender
40.9%♀
59.1% male
Age
34.0
average years
Country rank
#19871
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIFA Mobile fans

40.9% are female, 59.1% are male, average age 34.0.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for FIFA Mobile audience in Germany
MetricValue
Female40.9%
Male59.1%
Average age34.0
Estimated audience size246,064
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the FIFA Mobile audience in Germany
Age bracketShare%
16-1936%
20-2919%
30-3917%
40-4917%
50+12%
Fig. 04

Worldwide distribution

5.9%

of the worldwide FIFA Mobile audience comes from Germany.

Worldwide audience distribution share by country for FIFA Mobile
CountryShare
United States24.3%
Germany5.9%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIFA Mobile audience in Germany is strongest.

Fig. 05

Top regions by affinity

FIFA Mobile fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.48×
02Bremen~3K1.34×
03Saarland~4K1.16×
04Nordrhein-Westfalen~60K1.03×
05Rheinland-Pfalz~10K1.01×
06Baden-Württemberg~30K1.00×
07Thüringen~6K0.97×
08Niedersachsen~20K0.95×
09Berlin~10K0.94×
10Sachsen-Anhalt~6K0.94×
11Sachsen~10K0.92×
12Bayern~40K0.89×
13Brandenburg~7K0.88×
14Schleswig-Holstein~7K0.85×
15Hamburg~5K0.85×
16Mecklenburg-Vorpommern~4K0.85×
Fig. 06

Affinity by region

Affinity by region — FIFA Mobile, Germany
0.85×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIFA Mobile audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIFA Mobile audience
#·InterestCategoryAffinity×
01United States national football teamSports32.43×
02Atlético MadridSports18.03×
03Paris Saint-GermainSports17.73×
04Arsenal F.C.Sports17.47×
05Kylian MbappéSports15.94×
06Liverpool F.C.Sports15.07×
07Chelsea F.C.Sports15.07×
08Juventus F.C.Sports14.68×
09NeymarSports14.15×
10A.C. MilanSports13.39×
11Tottenham Hotspur F.C.Sports13.23×
12UEFA Europa LeagueSports12.89×
13Manchester City F.C.Sports12.79×
14Premier LeagueSports9.93×
15La LigaSports9.29×
16Harry KaneSports9.22×
17FC BarcelonaSports9.11×
18Lamine YamalSports8.76×
19UEFA Champions LeagueSports7.77×
20FC Bayern MunichSports6.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIFA Mobile audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIFA Mobile audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.40×
PatriotismCONSERVATISM2.40×
Need for SecurityCONSERVATISM2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIFA Mobile audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.38×
ExtroversionTHRILL0.41×
CreativityOPEN0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIFA Mobile have in Germany?

FIFA Mobile has an estimated audience of 246,064 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of FIFA Mobile fans?

40.9% of FIFA Mobile fans are female, 59.1% are male, with an average age of 34.0 years.

03

Which brands do FIFA Mobile fans like most?

FIFA Mobile fans show strongest brand affinity for FC Bayern Munich (6.01×), Arsenal F.C. (17.47×), and UEFA Europa League (12.89×) over the country average.

04

Where do FIFA Mobile fans live in Germany?

FIFA Mobile fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do FIFA Mobile fans also like?

Beyond FIFA Mobile itself, the audience over-indexes on Arsenal F.C. (17.47×), UEFA Europa League (12.89×), Paris Saint-Germain (17.73×), and UEFA Champions League (7.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See FIFA Mobile audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FIFA Mobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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