Rascasse Audience Intelligence

Kylian Mbappé Audience in Germany

A data profile of the people who buy, follow and care about Kylian Mbappé in Germany — modelled from more than twelve digital signal sources. Kylian Mbappé has an estimated audience of 1,584,954 people in Germany.

#115among Soccer in Germany#424among Person in Germany#374in Sports

The average Kylian Mbappé fan in Germany is 31.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Paris Saint-Germain, FIFA World Cup, Borussia Dortmund, with strongest over-indexing on Paris Saint-Germain (14.69× the country average).

Demographically, the Kylian Mbappé audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kylian Mbappé fan in Germany is more male, around 31.9 years old, with strong Risk Appetite tendencies and a notable affinity for Paris Saint-Germain.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kylian Mbappé profile in Germany.

Audience size
1.6M
in Germany
Gender
30.4%♀
69.6% male
Age
31.9
average years
Country rank
#4241
Person in Germany
Fig. 01

Search interest · 12-month trend

+123%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kylian Mbappé fans

30.4% are female, 69.6% are male, average age 31.9.

Fig. 02

Gender split

30.4%
Female
69.6%
Male
Demographic split for Kylian Mbappé audience in Germany
MetricValue
Female30.4%
Male69.6%
Average age31.9
Estimated audience size1,584,954
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Kylian Mbappé audience in Germany
Age bracketShare%
16-1939%
20-2923%
30-3916%
40-4913%
50+9%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Kylian Mbappé audience comes from Germany.

Worldwide audience distribution share by country for Kylian Mbappé
CountryShare
France10.0%
United States9.4%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kylian Mbappé audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kylian Mbappé fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~50K1.29×
02Nordrhein-Westfalen~300K1.13×
03Baden-Württemberg~200K1.12×
04Hessen~100K1.11×
05Hamburg~30K1.07×
06Bayern~200K1.06×
07Rheinland-Pfalz~70K1.04×
08Berlin~60K1.03×
09Saarland~20K1.03×
10Bremen~10K1.02×
11Schleswig-Holstein~40K0.93×
12Niedersachsen~100K0.92×
13Sachsen~60K0.86×
14Thüringen~30K0.83×
15Mecklenburg-Vorpommern~20K0.80×
16Sachsen-Anhalt~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Kylian Mbappé, Germany
0.79×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kylian Mbappé audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kylian Mbappé audience
#·InterestCategoryAffinity×
01Paris Saint-GermainSports14.69×
02Argentina national football teamSports10.60×
03Frauen-BundesligaSports8.65×
041. FC Union BerlinSports7.26×
05VfL BochumSports6.87×
06Ligue 1Sports6.68×
07SC FreiburgSports5.71×
08VfL WolfsburgSports5.68×
09RB LeipzigSports5.62×
10La LigaSports4.93×
11Borussia MönchengladbachSports4.90×
12Hertha BSCSports4.86×
13TipicoGames4.21×
14VfB StuttgartSports4.06×
15SV Werder BremenSports3.33×
16Real Madrid C.F.Sports3.32×
17FIFA World CupSports3.29×
18Borussia DortmundSports3.12×
19UEFA Champions LeagueSports2.87×
20FC Bayern MunichSports2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kylian Mbappé audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kylian Mbappé audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.72×
SpiritualityBALANCE1.47×
Career OrientationPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kylian Mbappé audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
DIY MentalityTHRILL0.64×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kylian Mbappé have in Germany?

Kylian Mbappé has an estimated audience of 1,584,954 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kylian Mbappé fans?

30.4% of Kylian Mbappé fans are female, 69.6% are male, with an average age of 31.9 years.

03

Which brands do Kylian Mbappé fans like most?

Kylian Mbappé fans show strongest brand affinity for Paris Saint-Germain (14.69×), FIFA World Cup (3.29×), and Borussia Dortmund (3.12×) over the country average.

04

Where do Kylian Mbappé fans live in Germany?

Kylian Mbappé fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kylian Mbappé fans also like?

Beyond Kylian Mbappé itself, the audience over-indexes on FIFA World Cup (3.29×), Borussia Dortmund (3.12×), Frauen-Bundesliga (8.65×), and RB Leipzig (5.62×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Kylian Mbappé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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