Kylian Mbappé Audience in Germany
Kylian Mbappé has an estimated audience of 1,194,610 people in Germany. 31.9% are female, 68.1% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Paris Saint-Germain, FIFA World Cup, UEFA Champions League, FC Bayern Munich.
The average Kylian Mbappé fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Paris Saint-Germain, FIFA World Cup, with strongest over-indexing on Borussia Dortmund (3.83× the country average). Demographically, the Kylian Mbappé audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Kylian Mbappé fans
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 31.3 |
| Estimated audience size | 1,194,610 |
Audience persona
The typical Kylian Mbappé fan in Germany is more male, around 31.3 years old, with strong Risk Appetite tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 305,736 | 1.17× |
| Bayern | 209,396 | 1.09× |
| Baden-Württemberg | 186,722 | 1.15× |
| Niedersachsen | 108,119 | 0.93× |
| Hessen | 103,851 | 1.14× |
| Rheinland-Pfalz | 62,404 | 1.04× |
| Berlin | 57,673 | 1.08× |
| Sachsen | 51,432 | 0.88× |
| Brandenburg | 43,123 | 1.16× |
| Schleswig-Holstein | 39,810 | 0.93× |
| Hamburg | 29,598 | 1.1× |
| Thüringen | 24,921 | 0.82× |
| Sachsen-Anhalt | 24,203 | 0.78× |
| Mecklenburg-Vorpommern | 17,698 | 0.78× |
| Saarland | 14,285 | 0.97× |
| Bremen | 10,041 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.83× | Sports |
| Paris Saint-Germain | 12.35× | Sports |
| FIFA World Cup | 4.38× | Sports |
| UEFA Champions League | 3.81× | Sports |
| FC Bayern Munich | 3.33× | Sports |
| VfB Stuttgart | 4.44× | Sports |
| Real Madrid C.F. | 4.02× | Sports |
| SV Werder Bremen | 3.63× | Sports |
| RB Leipzig | 4.86× | Sports |
| Manchester United F.C. | 5.21× | Sports |
| FC Barcelona | 4.03× | Sports |
| Premier League | 4.47× | Sports |
| UEFA Europa League | 4.62× | Sports |
| 2. Bundesliga | 3.31× | Sports |
| Manchester City F.C. | 5.07× | Sports |
| Bundesliga | 2.41× | Sports |
| Juventus F.C. | 5.32× | Sports |
| Eintracht Frankfurt | 2.93× | Sports |
| Hertha BSC | 4.56× | Sports |
| Tipico | 3.71× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.19 |
| Spirituality | BALANCE | 1.12 |
| Career Orientation | POWER | 1.11 |
| Sports Activity | POWER | 1.1 |
| Early Adopter Mentality | POWER | 1.09 |
| Luxury Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 9.9% |
| United States | 7.9% |
| Brazil | 5.0% |
See Kylian Mbappé audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Kylian Mbappé have in Germany?
Kylian Mbappé has an estimated audience of 1,194,610 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kylian Mbappé fans?
31.9% of Kylian Mbappé fans are female, 68.1% are male, with an average age of 31.3 years.
Which brands do Kylian Mbappé fans like most?
Kylian Mbappé fans show strongest brand affinity for Borussia Dortmund (3.83×), Paris Saint-Germain (12.35×), and FIFA World Cup (4.38×) over the country average.
Where do Kylian Mbappé fans live in Germany?
Kylian Mbappé fans in Germany are most concentrated in Nordrhein-Westfalen (reach 305,736), Bayern (reach 209,396), and Baden-Württemberg (reach 186,722). These three regions account for the largest share of the active audience.
What other brands do Kylian Mbappé fans also like?
Beyond Kylian Mbappé itself, the audience over-indexes on Paris Saint-Germain (12.35×), FIFA World Cup (4.38×), UEFA Champions League (3.81×), and FC Bayern Munich (3.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kylian Mbappé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.