Rascasse Audience Intelligence

BIRD Audience in United States

A data profile of the people who buy, follow and care about BIRD in United States — modelled from more than twelve digital signal sources. BIRD has an estimated audience of 6,547,065 people in United States.

#36among Concert venue in United States#345among POI in United States#423in Music & Radio

The average BIRD fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Concerts, FIFA Mobile, Bars, with strongest over-indexing on Concerts (2.58× the country average).

Demographically, the BIRD audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BIRD fan in United States is balanced, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BIRD profile in United States.

Audience size
6.5M
in United States
Gender
51.8%♀
48.2% male
Age
41.1
average years
Country rank
#5315
POI in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BIRD fans

51.8% are female, 48.2% are male, average age 41.1.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for BIRD audience in United States
MetricValue
Female51.8%
Male48.2%
Average age41.1
Estimated audience size6,547,065
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the BIRD audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3917%
40-4919%
50+28%
Fig. 04

Worldwide distribution

48.5%

of the worldwide BIRD audience comes from United States.

Worldwide audience distribution share by country for BIRD
CountryShare
United States48.5%
United Kingdom9.7%
India7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BIRD audience in United States is strongest.

Fig. 05

Top regions by affinity

BIRD fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K1.43×
02Utah~70K1.25×
03California~800K1.17×
04Texas~600K1.17×
05Kentucky~90K1.16×
06Indiana~100K1.13×
07South Dakota~20K1.13×
08Pennsylvania~200K1.10×
09Georgia~200K1.10×
10Virginia~200K1.09×
11Washington~100K1.09×
12Oklahoma~80K1.09×
13Nebraska~30K1.09×
14Arkansas~60K1.08×
15Connecticut~70K1.07×
16Kansas~50K1.07×
17North Dakota~10K1.07×
18North Carolina~200K1.06×
19New York~400K1.04×
20Alaska~10K1.04×
21Wisconsin~100K1.02×
22Missouri~100K1.01×
23Montana~20K1.01×
24Ohio~200K1.00×
25New Jersey~200K1.00×
26South Carolina~90K1.00×
27Hawaii~30K1.00×
28Michigan~200K0.99×
29Arizona~100K0.98×
30Illinois~200K0.97×
31Louisiana~80K0.97×
32Idaho~30K0.97×
33Minnesota~90K0.95×
34Oregon~70K0.95×
35Iowa~50K0.95×
36Alabama~80K0.94×
37New Mexico~30K0.93×
38West Virginia~30K0.93×
39Maine~20K0.91×
40Mississippi~50K0.90×
41Tennessee~100K0.89×
42Vermont~10K0.89×
43Florida~400K0.88×
44Rhode Island~20K0.88×
45Massachusetts~100K0.87×
46Maryland~90K0.87×
47New Hampshire~20K0.86×
48Nevada~50K0.84×
49Delaware~10K0.81×
50Washington, District of Columbia~10K0.54×
Fig. 06

Affinity by region

Affinity by region — BIRD, United States
0.54×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BIRD audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BIRD audience
#·InterestCategoryAffinity×
01FIFA MobileGames13.17×
02ConcertsMusic & Radio2.58×
03DepopFashion & Accessoires2.23×
04LivemusicMusic & Radio1.92×
05Compact carCars & Mobility1.75×
06Labor DayPolitics & Society1.71×
07Movie theaterMovies & TV1.68×
08Megan FoxMovies & TV1.68×
09Us WeeklyInternet & Social Media1.63×
10Music festivalsMusic & Radio1.62×
11Film scoreMusic & Radio1.62×
12VoucherShopping1.60×
13BrewingFood & Beverages1.56×
14BarsTravel & Leisure1.55×
15FoodieFood & Beverages1.53×
16NightlifeArts & Culture1.53×
17FlatbreadFood & Beverages1.53×
18Wine tastingFood & Beverages1.51×
19Facial hairBeauty & Wellness1.51×
20MeteorologyHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BIRD audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BIRD audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
Community OrientationOPEN1.22×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BIRD audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
DIY MentalityTHRILL0.89×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BIRD have in United States?

BIRD has an estimated audience of 6,547,065 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BIRD fans?

51.8% of BIRD fans are female, 48.2% are male, with an average age of 41.1 years.

03

Which brands do BIRD fans like most?

BIRD fans show strongest brand affinity for Concerts (2.58×), FIFA Mobile (13.17×), and Bars (1.55×) over the country average.

04

Where do BIRD fans live in United States?

BIRD fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do BIRD fans also like?

Beyond BIRD itself, the audience over-indexes on FIFA Mobile (13.17×), Bars (1.55×), Livemusic (1.92×), and Foodie (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in United States

See BIRD audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BIRD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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