BIRD Audience in United States

BIRD logo

BIRD has an estimated audience of 6,316,166 people in United States. 53.9% are female, 46.1% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, FIFA Mobile, MSN, Pre-school playgroup.

The average BIRD fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, FIFA Mobile, with strongest over-indexing on Kia Sportage (25.89× the country average). Demographically, the BIRD audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of BIRD fans

Demographic split for BIRD audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.6
Estimated audience size6,316,166

Audience persona

The typical BIRD fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for BIRD in United States
RegionReachAffinity
California787,8971.13×
Texas642,4461.18×
Florida454,7401.06×
New York346,5640.98×
Pennsylvania219,7461.03×
Georgia212,0191.09×
North Carolina210,5961.11×
Illinois195,0390.93×
Ohio189,3100.97×
Michigan185,3271.12×
Virginia158,7801.03×
New Jersey155,2730.97×
Washington154,2421.22×
Arizona132,8371.03×
Indiana131,9101.14×
Tennessee131,0981.03×
Massachusetts118,2240.95×
Colorado114,4751.15×
Maryland108,4751×
Missouri104,4421.03×
South Carolina91,8410.97×
Wisconsin89,6940.94×
Minnesota88,3540.98×
Louisiana85,2471.05×
Alabama84,7090.96×
Kentucky81,9791.04×
Oklahoma76,2701.09×
Oregon75,1771.04×
Utah70,5321.25×
Connecticut66,9941.06×
Arkansas54,8081.05×
Nevada54,1060.89×
Kansas51,2071.03×
Iowa51,1030.98×
Mississippi50,1640.96×
West Virginia31,8941.08×
Idaho31,7661×
Nebraska30,4490.96×
New Mexico29,2180.92×
Hawaii25,1890.93×
New Hampshire21,8770.88×
Maine19,9170.88×
Montana16,9090.96×
Rhode Island16,4210.82×
Washington, District of Columbia14,9480.79×
Delaware13,4920.77×
South Dakota12,7320.87×
North Dakota12,7320.98×
Alaska12,0150.89×
Vermont10,3630.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BIRD audience
BrandAffinityCategory
Kia Sportage25.89×Cars & Mobility
Honda HR-V17.01×Cars & Mobility
FIFA Mobile19.1×Games
MSN2.35×News
Pre-school playgroup18.77×Kids & Family
Los Angeles Dodgers3.62×Sports
Staples (Canada)2.65×Business & Career
Hobby Lobby1.95×Home & Garden
Houston Astros4.24×Sports
Concerts1.72×Music & Radio
Livemusic2.53×Music & Radio
Taco Bell1.92×Food & Beverages
Aldi1.84×Shopping
Best Buy1.79×Shopping
Aubrey Plaza5.43×Movies & TV
Jeep Grand Cherokee4.85×Cars & Mobility
Jack Black5.29×Movies & TV
Great Clips2.57×Beauty & Wellness
Bars1.55×Travel & Leisure
Non-fiction books3.11×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BIRD audience
TraitClusterScore
ExtroversionTHRILL1.25
LGBTQ+ IdentityOPEN1.17
Social Media UsageJOY1.15
IndulgenceJOY1.01
Family OrientationCONSERVATISM1.01
Luxury OrientationPREMIUM0.98

Worldwide distribution

Worldwide audience distribution share by country for BIRD
CountryShare
United States47.8%
United Kingdom9.8%
India8.1%

See BIRD audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does BIRD have in United States?

BIRD has an estimated audience of 6,316,166 people in United States, concentrated in California and Texas.

What is the gender split and age of BIRD fans?

53.9% of BIRD fans are female, 46.1% are male, with an average age of 40.6 years.

Which brands do BIRD fans like most?

BIRD fans show strongest brand affinity for Kia Sportage (25.89×), Honda HR-V (17.01×), and FIFA Mobile (19.1×) over the country average.

Where do BIRD fans live in United States?

BIRD fans in United States are most concentrated in California (reach 787,897), Texas (reach 642,446), and Florida (reach 454,740). These three regions account for the largest share of the active audience.

What other brands do BIRD fans also like?

Beyond BIRD itself, the audience over-indexes on Honda HR-V (17.01×), FIFA Mobile (19.1×), MSN (2.35×), and Pre-school playgroup (18.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BIRD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.