STEM fields Audience in Germany
STEM fields has an estimated audience of 295,028 people in Germany. 51.6% are female, 48.4% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Haarlem, Christmas Gift, CAC 40, Gil Ofarim.
The average STEM fields fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Haarlem, Christmas Gift, with strongest over-indexing on Progressive rock (4.07× the country average). Demographically, the STEM fields audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of STEM fields fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 34.0 |
| Estimated audience size | 295,028 |
Audience persona
The typical STEM fields fan in Germany is balanced, around 34.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,824 | 0.9× |
| Bayern | 55,978 | 1.18× |
| Baden-Württemberg | 43,746 | 1.09× |
| Hessen | 30,391 | 1.35× |
| Berlin | 24,482 | 1.86× |
| Niedersachsen | 17,999 | 0.63× |
| Sachsen | 11,646 | 0.8× |
| Rheinland-Pfalz | 10,362 | 0.7× |
| Hamburg | 8,273 | 1.24× |
| Brandenburg | 7,110 | 0.78× |
| Schleswig-Holstein | 6,286 | 0.59× |
| Thüringen | 5,343 | 0.71× |
| Sachsen-Anhalt | 5,190 | 0.68× |
| Mecklenburg-Vorpommern | 4,167 | 0.74× |
| Saarland | 4,143 | 1.14× |
| Bremen | 4,065 | 1.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.07× | Music & Radio |
| Haarlem | 25.27× | Travel & Leisure |
| Christmas Gift | 2.75× | Kids & Family |
| CAC 40 | 2.27× | Business & Career |
| Gil Ofarim | 1.7× | Music & Radio |
| Headhunters (film) | 5.22× | Movies & TV |
| Mothercare | 2.12× | Kids & Family |
| Ettifaq FC | 14.36× | Sports |
| Ma Mère | 11.58× | Movies & TV |
| Natural rubber | 2.27× | Cars & Mobility |
| Vocal harmony | 6.9× | Music & Radio |
| Icon (magazine) | 1.88× | Arts & Culture |
| Business English | 1.92× | Business & Career |
| Corona (band) | 1.58× | Music & Radio |
| HODINKEE | 6.78× | Fashion & Accessoires |
| Hypertext | 1.86× | Technology & Electronics |
| Kippah | 2.84× | Fashion & Accessoires |
| Figure painting (hobby) | 2.23× | Arts & Culture |
| Caprivi Strip | 5.27× | |
| Pumuckl | 3.32× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.05 |
| Career Orientation | POWER | 1.78 |
| Sports Activity | POWER | 1.74 |
| Sustainability | BALANCE | 1.69 |
| Mindfulness | BALANCE | 1.53 |
| Urban Lifestyle | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.8% |
| Spain | 6.3% |
| India | 6.1% |
See STEM fields audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does STEM fields have in Germany?
STEM fields has an estimated audience of 295,028 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of STEM fields fans?
51.6% of STEM fields fans are female, 48.4% are male, with an average age of 34.0 years.
Which brands do STEM fields fans like most?
STEM fields fans show strongest brand affinity for Progressive rock (4.07×), Haarlem (25.27×), and Christmas Gift (2.75×) over the country average.
Where do STEM fields fans live in Germany?
STEM fields fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,824), Bayern (reach 55,978), and Baden-Württemberg (reach 43,746). These three regions account for the largest share of the active audience.
What other brands do STEM fields fans also like?
Beyond STEM fields itself, the audience over-indexes on Haarlem (25.27×), Christmas Gift (2.75×), CAC 40 (2.27×), and Gil Ofarim (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for STEM fields. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.