Rascasse Audience Intelligence

STEM fields Audience in Germany

A data profile of the people who buy, follow and care about STEM fields in Germany — modelled from more than twelve digital signal sources. STEM fields has an estimated audience of 295,028 people in Germany.

#6204among Topic in Germany#1184in Business & Career

The average STEM fields fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dua Lipa, Oracle Corporation, Udemy, with strongest over-indexing on Dua Lipa (19.17× the country average).

Demographically, the STEM fields audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical STEM fields fan in Germany is balanced, around 34.0 years old, with strong Career Orientation tendencies and a notable affinity for Dua Lipa.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the STEM fields profile in Germany.

Audience size
295K
in Germany
Gender
51.6%♀
48.4% male
Age
34.0
average years
Country rank
#17547
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of STEM fields fans

51.6% are female, 48.4% are male, average age 34.0.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for STEM fields audience in Germany
MetricValue
Female51.6%
Male48.4%
Average age34.0
Estimated audience size295,028
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the STEM fields audience in Germany
Age bracketShare%
16-1930%
20-2924%
30-3922%
40-4914%
50+10%
Fig. 04

Worldwide distribution

2.7%

of the worldwide STEM fields audience comes from Germany.

Worldwide audience distribution share by country for STEM fields
CountryShare
United States36.8%
Spain6.3%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the STEM fields audience in Germany is strongest.

Fig. 05

Top regions by affinity

STEM fields fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.53×
02Hessen~30K1.22×
03Bremen~3K1.20×
04Bayern~50K1.11×
05Hamburg~7K1.07×
06Saarland~4K1.07×
07Baden-Württemberg~40K1.04×
08Mecklenburg-Vorpommern~5K0.96×
09Sachsen-Anhalt~7K0.93×
10Thüringen~7K0.93×
11Brandenburg~8K0.92×
12Sachsen~10K0.89×
13Rheinland-Pfalz~10K0.88×
14Nordrhein-Westfalen~60K0.87×
15Schleswig-Holstein~9K0.87×
16Niedersachsen~20K0.78×
Fig. 06

Affinity by region

Affinity by region — STEM fields, Germany
0.78×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the STEM fields audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for STEM fields audience
#·InterestCategoryAffinity×
01Women in engineeringBusiness & Career27.57×
02Hydro FlaskHome & Garden23.69×
03SmuleMusic & Radio23.25×
04Oracle CorporationTechnology & Electronics23.22×
05Master of EngineeringBusiness & Career22.52×
06Dua LipaMusic & Radio19.17×
07Khan AcademyBusiness & Career18.12×
08UdemyBusiness & Career14.12×
09International schoolBusiness & Career13.36×
10BMW i8Cars & Mobility13.35×
11University and college admissionBusiness & Career9.11×
12GoFundMeBusiness & Career8.59×
13DuolingoBusiness & Career5.68×
14Solar cellHome & Garden4.48×
15Master of Business AdministrationBusiness & Career4.43×
16Crime fictionLiterature4.36×
17ActivismPolitics & Society4.13×
18EssoCars & Mobility3.91×
19PokémonGames3.56×
20RedditInternet & Social Media2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the STEM fields audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by STEM fields audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.32×
Risk AppetiteTHRILL1.93×
Quality AwarenessPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by STEM fields audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
IndulgenceJOY0.76×
CreativityOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does STEM fields have in Germany?

STEM fields has an estimated audience of 295,028 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of STEM fields fans?

51.6% of STEM fields fans are female, 48.4% are male, with an average age of 34.0 years.

03

Which brands do STEM fields fans like most?

STEM fields fans show strongest brand affinity for Dua Lipa (19.17×), Oracle Corporation (23.22×), and Udemy (14.12×) over the country average.

04

Where do STEM fields fans live in Germany?

STEM fields fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do STEM fields fans also like?

Beyond STEM fields itself, the audience over-indexes on Oracle Corporation (23.22×), Udemy (14.12×), Khan Academy (18.12×), and International school (13.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See STEM fields audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for STEM fields. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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