Rascasse Audience Intelligence

STEM fields Audience in United States

A data profile of the people who buy, follow and care about STEM fields in United States — modelled from more than twelve digital signal sources. STEM fields has an estimated audience of 4,019,171 people in United States.

#4308among Topic in United States#717in Business & Career

The average STEM fields fan in United States is 39.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include International education, Sustainable energy, UniFi, with strongest over-indexing on International education (16.03× the country average).

Demographically, the STEM fields audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical STEM fields fan in United States is balanced, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for International education.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the STEM fields profile in United States.

Audience size
4M
in United States
Gender
53.1%♀
46.9% male
Age
39.0
average years
Country rank
#8030
Topic in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of STEM fields fans

53.1% are female, 46.9% are male, average age 39.0.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for STEM fields audience in United States
MetricValue
Female53.1%
Male46.9%
Average age39.0
Estimated audience size4,019,171
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the STEM fields audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3922%
40-4920%
50+19%
Fig. 04

Worldwide distribution

36.8%

of the worldwide STEM fields audience comes from United States.

Worldwide audience distribution share by country for STEM fields
CountryShare
United States36.8%
Spain6.3%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the STEM fields audience in United States is strongest.

Fig. 05

Top regions by affinity

STEM fields fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~40K2.14×
02California~700K1.55×
03Washington, District of Columbia~20K1.47×
04Oregon~60K1.36×
05New York~300K1.35×
06Alaska~9K1.09×
07Massachusetts~80K1.06×
08Vermont~7K1.06×
09Washington~80K1.05×
10North Dakota~9K1.04×
11Maryland~70K1.03×
12Illinois~100K1.02×
13South Dakota~9K1.02×
14Virginia~100K1.01×
15Alabama~60K1.00×
16Hawaii~20K1.00×
17Montana~10K0.99×
18Rhode Island~10K0.98×
19Texas~300K0.97×
20Delaware~10K0.97×
21New Jersey~100K0.96×
22Connecticut~40K0.96×
23Kansas~30K0.96×
24New Hampshire~20K0.96×
25Utah~30K0.95×
26West Virginia~20K0.95×
27Maine~10K0.95×
28Arizona~80K0.94×
29Mississippi~30K0.94×
30Nebraska~20K0.94×
31Florida~300K0.93×
32North Carolina~100K0.93×
33Tennessee~80K0.93×
34Oklahoma~40K0.93×
35Arkansas~30K0.93×
36Idaho~20K0.93×
37Louisiana~50K0.92×
38Nevada~40K0.92×
39Michigan~100K0.91×
40Indiana~70K0.91×
41Minnesota~50K0.91×
42Iowa~30K0.91×
43Georgia~100K0.90×
44Kentucky~50K0.90×
45Pennsylvania~100K0.89×
46South Carolina~50K0.89×
47Wisconsin~50K0.88×
48Missouri~60K0.86×
49Colorado~50K0.85×
50Ohio~100K0.84×
Fig. 06

Affinity by region

Affinity by region — STEM fields, United States
0.84×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the STEM fields audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for STEM fields audience
#·InterestCategoryAffinity×
01UniFiTechnology & Electronics21.43×
02International educationBusiness & Career16.03×
03Islamic bankingBusiness & Career15.59×
04Data scienceBusiness & Career5.42×
05DocuSignTechnology & Electronics4.69×
06Micro CenterShopping4.37×
07PonytailFashion & Accessoires4.35×
08Sustainable energyHome & Garden4.06×
09Khan AcademyBusiness & Career3.34×
10New York PostNews3.04×
11Distance educationBusiness & Career2.95×
12Renewable energyBusiness & Career2.94×
13InnovationBusiness & Career2.81×
14Diaper bagKids & Family2.77×
15Broadway theatreTravel & Leisure2.48×
16Planet FitnessSports2.24×
17ActivismPolitics & Society2.01×
18NBA FinalsSports1.84×
19Trader Joe'sShopping1.76×
20IKEAHome & Garden1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the STEM fields audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by STEM fields audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.99×
Community OrientationOPEN1.98×
Need for SecurityCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by STEM fields audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
Luxury OrientationPREMIUM0.86×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does STEM fields have in United States?

STEM fields has an estimated audience of 4,019,171 people in United States, concentrated in California and Texas.

02

What is the gender split and age of STEM fields fans?

53.1% of STEM fields fans are female, 46.9% are male, with an average age of 39.0 years.

03

Which brands do STEM fields fans like most?

STEM fields fans show strongest brand affinity for International education (16.03×), Sustainable energy (4.06×), and UniFi (21.43×) over the country average.

04

Where do STEM fields fans live in United States?

STEM fields fans in United States are most concentrated in California (reach ~700K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do STEM fields fans also like?

Beyond STEM fields itself, the audience over-indexes on Sustainable energy (4.06×), UniFi (21.43×), Planet Fitness (2.24×), and Micro Center (4.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See STEM fields audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for STEM fields. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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