STEM fields Audience in United States

STEM fields logo

STEM fields has an estimated audience of 4,019,171 people in United States. 53.1% are female, 46.9% are male, average age 39.0. Top regions: California, New York, Texas. Top brand affinities: Planet Fitness, UniFi, Micro Center, LinkedIn, International education.

The average STEM fields fan in United States is 39.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Planet Fitness, UniFi, Micro Center, with strongest over-indexing on Planet Fitness (4.45× the country average). Demographically, the STEM fields audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of STEM fields fans

Demographic split for STEM fields audience in United States
MetricValue
Female53.1%
Male46.9%
Average age39.0
Estimated audience size4,019,171

Audience persona

The typical STEM fields fan in United States is balanced, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for STEM fields in United States
RegionReachAffinity
California595,2051.35×
New York376,8341.68×
Texas360,3071.04×
Florida266,8560.98×
Illinois151,0761.13×
Pennsylvania119,9020.89×
Georgia109,8670.89×
Virginia106,8131.09×
New Jersey106,7081.04×
North Carolina104,6540.87×
Michigan100,7300.96×
Washington98,8451.23×
Ohio94,3390.76×
Massachusetts91,9311.16×
Oregon85,6801.86×
Arizona80,5280.98×
Maryland75,9111.1×
Tennessee63,6940.79×
Indiana60,7930.83×
Colorado51,8780.82×
Minnesota51,8270.9×
Wisconsin51,2270.85×
Alabama50,8120.9×
Missouri49,3290.76×
South Carolina48,0610.79×
Connecticut41,5481.03×
Oklahoma39,3030.88×
Louisiana38,3070.74×
New Mexico37,1121.84×
Kentucky34,0750.68×
Nevada32,7230.84×
Utah32,1130.89×
Washington, District of Columbia28,3622.35×
Kansas27,1030.86×
Iowa24,1710.73×
Mississippi23,6960.72×
Arkansas22,9650.69×
Nebraska15,7830.78×
Hawaii15,6880.91×
Idaho13,1380.65×
Rhode Island12,7341×
New Hampshire12,4550.79×
West Virginia12,4490.67×
Alaska11,5351.34×
Montana10,0560.9×
Maine9,1920.64×
South Dakota9,1620.99×
North Dakota8,9211.08×
Wyoming8,6321.45×
Vermont8,3501.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for STEM fields audience
BrandAffinityCategory
Planet Fitness4.45×Sports
UniFi31.03×Technology & Electronics
Micro Center6.05×Shopping
LinkedIn2.53×Internet & Social Media
International education10.45×Business & Career
Bass guitar3.07×Music & Radio
Clarinet5.51×Music & Radio
Non-fiction books4.29×Literature
Saxophone5.36×Music & Radio
Hobby Lobby2.16×Home & Garden
Black comedy4.21×Movies & TV
Fly fishing3.67×Sports
Bachelor of Business Administration19.68×Business & Career
Funko5.57×Kids & Family
Nigeria4×Travel & Leisure
Metaphysics2.92×Business & Career
Golf Channel2.98×Sports
Universal Studios5.55×Movies & TV
Cello4.52×Music & Radio
Sustainable energy3.36×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by STEM fields audience
TraitClusterScore
SustainabilityBALANCE1.91
Community OrientationOPEN1.84
Need for SecurityCONSERVATISM1.73
LGBTQ+ IdentityOPEN1.7
Career OrientationPOWER1.52
Risk AppetiteTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for STEM fields
CountryShare
United States36.8%
Spain6.3%
India6.1%

See STEM fields audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does STEM fields have in United States?

STEM fields has an estimated audience of 4,019,171 people in United States, concentrated in California and New York.

What is the gender split and age of STEM fields fans?

53.1% of STEM fields fans are female, 46.9% are male, with an average age of 39.0 years.

Which brands do STEM fields fans like most?

STEM fields fans show strongest brand affinity for Planet Fitness (4.45×), UniFi (31.03×), and Micro Center (6.05×) over the country average.

Where do STEM fields fans live in United States?

STEM fields fans in United States are most concentrated in California (reach 595,205), New York (reach 376,834), and Texas (reach 360,307). These three regions account for the largest share of the active audience.

What other brands do STEM fields fans also like?

Beyond STEM fields itself, the audience over-indexes on UniFi (31.03×), Micro Center (6.05×), LinkedIn (2.53×), and International education (10.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for STEM fields. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.