Foodist Audience in Germany
Foodist has an estimated audience of 230,507 people in Germany. 60.9% are female, 39.1% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Picnic, Chalkidiki, Artistic inspiration, Progressive rock, Eco Friendly Living.
The average Foodist fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Picnic, Chalkidiki, Artistic inspiration, with strongest over-indexing on Picnic (22.43× the country average). Demographically, the Foodist audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Foodist fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 40.7 |
| Estimated audience size | 230,507 |
Audience persona
The typical Foodist fan in Germany is more female, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for Picnic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 50,021 | 0.99× |
| Bayern | 46,188 | 1.24× |
| Baden-Württemberg | 35,434 | 1.12× |
| Niedersachsen | 24,029 | 1.07× |
| Hessen | 20,666 | 1.17× |
| Rheinland-Pfalz | 11,168 | 0.96× |
| Schleswig-Holstein | 10,771 | 1.3× |
| Berlin | 9,962 | 0.96× |
| Sachsen | 9,801 | 0.86× |
| Hamburg | 9,253 | 1.77× |
| Brandenburg | 5,664 | 0.79× |
| Thüringen | 4,674 | 0.79× |
| Sachsen-Anhalt | 3,791 | 0.63× |
| Mecklenburg-Vorpommern | 3,378 | 0.76× |
| Saarland | 2,268 | 0.8× |
| Bremen | 1,562 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Picnic | 22.43× | Kids & Family |
| Chalkidiki | 10.69× | Travel & Leisure |
| Artistic inspiration | 2.03× | Arts & Culture |
| Progressive rock | 2.2× | Music & Radio |
| Eco Friendly Living | 5.09× | Home & Garden |
| Collectable | 1.79× | Kids & Family |
| Stradivarius | 1.73× | Shopping |
| Opposition (politics) | 6.08× | Politics & Society |
| Hückelhoven | 7.17× | Travel & Leisure |
| Natural rubber | 1.88× | Cars & Mobility |
| Bounce (film) | 6.77× | Movies & TV |
| Cachorro | 2.11× | Pets & Animals |
| Sixx | 1.83× | Movies & TV |
| Home Delivery | 1.6× | Food & Beverages |
| Keeper (password manager) | 2.32× | Technology & Electronics |
| Corfu (regional unit) | 1.65× | Travel & Leisure |
| Heatwave (band) | 9.3× | Music & Radio |
| Eimsbüttel (quarter) | 5.13× | Travel & Leisure |
| Theocracy | 4.86× | Music & Radio |
| Zagreb | 1.86× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.45 |
| Healthy Lifestyle | BALANCE | 2.05 |
| Indulgence | JOY | 1.92 |
| Pet Ownership | JOY | 1.73 |
| Sports Activity | POWER | 1.73 |
| Design Affinity | PREMIUM | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.5% |
| Austria | 6.6% |
| Switzerland | 2.9% |
See Foodist audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Foodist have in Germany?
Foodist has an estimated audience of 230,507 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Foodist fans?
60.9% of Foodist fans are female, 39.1% are male, with an average age of 40.7 years.
Which brands do Foodist fans like most?
Foodist fans show strongest brand affinity for Picnic (22.43×), Chalkidiki (10.69×), and Artistic inspiration (2.03×) over the country average.
Where do Foodist fans live in Germany?
Foodist fans in Germany are most concentrated in Nordrhein-Westfalen (reach 50,021), Bayern (reach 46,188), and Baden-Württemberg (reach 35,434). These three regions account for the largest share of the active audience.
What other brands do Foodist fans also like?
Beyond Foodist itself, the audience over-indexes on Chalkidiki (10.69×), Artistic inspiration (2.03×), Progressive rock (2.2×), and Eco Friendly Living (5.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Foodist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.