A data profile of the people who buy, follow and care about Football Manager in United Kingdom — modelled from more than twelve digital signal sources. Football Manager has an estimated audience of 671,302 people in United Kingdom.
The average Football Manager fan in United Kingdom is 37.7 years old, more male, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include FIFA World Cup, Simulation games, EA Sports FC, with strongest over-indexing on FIFA World Cup (3.55× the country average).
Demographically, the Football Manager audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Football Manager fan in United Kingdom is more male, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Football Manager profile in United Kingdom.
19.6% are female, 80.4% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 19.6% |
| Male | 80.4% |
| Average age | 37.7 |
| Estimated audience size | 671,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Football Manager audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 10.9% |
| Germany | 8.9% |
| United States | 8.6% |
Where the Football Manager audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~80K | 1.45× | |
| 02 | West Midlands | ~40K | 1.37× | |
| 03 | North East | ~30K | 1.30× | |
| 04 | South East | ~80K | 0.92× | |
| 05 | East Midlands | ~40K | 0.88× | |
| 06 | South West | ~40K | 0.81× | |
| 07 | East of England | ~50K | 0.76× | |
| 08 | North West | ~40K | 0.58× |
The strongest cross-interests of the Football Manager audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Simulation games | Games | 10.41× | ||
| 02 | Borussia Dortmund | Sports | 9.41× | ||
| 03 | Ligue 1 | Sports | 7.90× | ||
| 04 | EA Sports FC | Games | 7.26× | ||
| 05 | Strategy games | Games | 6.63× | ||
| 06 | FC Bayern Munich | Sports | 6.47× | ||
| 07 | La Liga | Sports | 6.03× | ||
| 08 | Crystal Palace F.C. | Sports | 5.91× | ||
| 09 | Bundesliga | Sports | 5.88× | ||
| 10 | Rangers FC | Sports | 5.63× | ||
| 11 | Sports betting | Games | 4.70× | ||
| 12 | Aston Villa F.C. | Sports | 4.02× | ||
| 13 | Newcastle United F.C. | Sports | 3.71× | ||
| 14 | FIFA World Cup | Sports | 3.55× | ||
| 15 | Paddy Power | Games | 3.52× | ||
| 16 | Manchester City F.C. | Sports | 3.28× | ||
| 17 | UEFA Champions League | Sports | 3.09× | ||
| 18 | Halifax (United Kingdom bank) | Business & Career | 3.03× | ||
| 19 | Manchester United F.C. | Sports | 2.96× | ||
| 20 | Premier League | Sports | 2.48× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.39× | |
| Career Orientation | POWER | 1.19× | |
| Need for Security | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.43× | |
| Mindfulness | BALANCE | 0.50× | |
| Creativity | OPEN | 0.50× |
Football Manager has an estimated audience of 671,302 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
19.6% of Football Manager fans are female, 80.4% are male, with an average age of 37.7 years.
Football Manager fans show strongest brand affinity for FIFA World Cup (3.55×), Simulation games (10.41×), and EA Sports FC (7.26×) over the country average.
Football Manager fans in United Kingdom are most concentrated in South East (reach ~80K), Yorkshire and the Humber (reach ~80K), and East of England (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Football Manager itself, the audience over-indexes on Simulation games (10.41×), EA Sports FC (7.26×), Manchester United F.C. (2.96×), and FC Bayern Munich (6.47×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Football Manager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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