Rascasse Audience Intelligence

RB Leipzig Fan Demographics in Germany

RB Leipzig has an estimated audience of 9.5M people in Germany.

#19among Soccer in Germany
#9among teams in Germany
#34in Sports

The average RB Leipzig fan in Germany is 34.4 years old, more male, and lives primarily in Sachsen.

By number of fans, RB Leipzig ranks #6 among the 18 Bundesliga teams in Germany.

Its fans are 1.9 years younger than the group average of 36.3.

Women make up 27.9% of the fan base, 1.2 percentage points fewer than the group average.

Compared with the other 17 Bundesliga teams, RB Leipzig fans stand out for their interest in Julian Nagelsmann and Fortuna Düsseldorf.

In Q3/2026, search interest was +6.3% on the same quarter a year earlier; the median across the group was +10.2%.

Most fans live in Sachsen, Sachsen-Anhalt, Nordrhein-Westfalen.

Top affinities include Julian Nagelsmann, F.C. Hansa Rostock, Fortuna Düsseldorf, with strongest over-indexing on Julian Nagelsmann (12.69× the country average).

Demographically, the RB Leipzig audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Risk Appetite, Individualism.

The typical RB Leipzig fan in Germany is more male, around 34.4 years old, with strong Risk Appetite tendencies and a notable affinity for Julian Nagelsmann.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.5M
in Germany
Gender
27.9%♀
72.1% male
Age
34.4
average years
Country rank
#384
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of RB Leipzig fans

27.9% are female, 72.1% are male, average age 34.4.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for RB Leipzig audience in Germany
MetricValue
Female27.9%
Male72.1%
Average age34.4
Estimated audience size9.5M
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the RB Leipzig audience in Germany
Age bracketShare%
16-2436%
25-3420%
35-4417%
45-5415%
55+12%
Fig. 04

Worldwide distribution

52.4%

of the worldwide RB Leipzig audience comes from Germany.

Worldwide audience distribution share by country for RB Leipzig
CountryShare
Germany52.4%
Brazil7.1%
United States3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

RB Leipzig fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~3M6.17×
02Sachsen-Anhalt~700K2.66×
03Thüringen~500K2.26×
04Brandenburg~200K0.84×
05Mecklenburg-Vorpommern~100K0.73×
06Berlin~200K0.48×
07Baden-Württemberg~400K0.35×
08Hessen~200K0.34×
09Nordrhein-Westfalen~600K0.30×
10Bayern~500K0.30×
11Hamburg~60K0.30×
12Niedersachsen~300K0.29×
13Schleswig-Holstein~100K0.28×
14Bremen~20K0.27×
15Rheinland-Pfalz~100K0.26×
16Saarland~30K0.23×
Fig. 06

Affinity by region

Affinity by region — RB Leipzig, Germany
0.23×1.00×6.17×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the RB Leipzig audience vs. the country average
#·InterestCategoryAffinity×
01Julian NagelsmannSports12.69×
02F.C. Hansa RostockSports12.51×
03Fortuna DüsseldorfSports11.76×
04Dynamo DresdenSports10.39×
05Hannover 96Sports9.56×
06Bayer 04 LeverkusenSports9.49×
073. LigaSports9.06×
08Borussia MönchengladbachSports8.77×
09SV Werder BremenSports8.49×
10Hertha BSCSports8.25×
11Hamburger SVSports7.39×
12VfB StuttgartSports7.10×
13FC Schalke 04Sports7.08×
14Harry KaneSports6.72×
15TransfermarktSports5.74×
16Jürgen KloppSports5.60×
17Borussia DortmundSports4.69×
18BundesligaSports4.27×
19FIFA World CupSports3.90×
20FC Bayern MunichSports3.12×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the RB Leipzig audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the RB Leipzig audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.69×
IndividualismJOY1.43×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the RB Leipzig audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
Design AffinityPREMIUM0.68×
ExtroversionTHRILL0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in Germany

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in RB Leipzig over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/rb-leipzig-4169” · Methodology