El Salvador Audience in Mexico
El Salvador has an estimated audience of 5,290,262 people in Mexico. 44.2% are female, 55.8% are male, average age 35.4. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Dentistry, Sarcasm, Civil service, Public administration, Mobile payment.
The average El Salvador fan in Mexico is 35.4 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Dentistry, Sarcasm, Civil service, with strongest over-indexing on Dentistry (4.82× the country average). Demographically, the El Salvador audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of El Salvador fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 35.4 |
| Estimated audience size | 5,290,262 |
Audience persona
The typical El Salvador fan in Mexico is more male, around 35.4 years old, with strong Design Affinity tendencies and a notable affinity for Dentistry.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 966,085 | 1.33× |
| Distrito Federal | 744,071 | 1.07× |
| Jalisco | 475,369 | 1.22× |
| Puebla | 324,038 | 1.15× |
| Veracruz (state) | 312,649 | 1× |
| Nuevo Leon | 311,222 | 0.98× |
| Baja California | 256,092 | 1.17× |
| Guanajuato | 246,926 | 0.99× |
| Chihuahua | 183,189 | 1× |
| Michoacan de Ocampo | 180,839 | 0.99× |
| Chiapas | 171,224 | 1.08× |
| Coahuila de Zaragoza | 158,963 | 1× |
| Yucatan | 133,746 | 1.22× |
| Guerrero | 130,678 | 0.97× |
| Oaxaca | 127,699 | 0.87× |
| Sinaloa | 113,599 | 0.81× |
| Hidalgo | 111,836 | 0.87× |
| Morelos | 101,654 | 1.11× |
| Aguascalientes | 66,439 | 0.99× |
| Zacatecas | 63,271 | 0.94× |
| Durango | 58,959 | 0.8× |
| Nayarit | 48,914 | 0.96× |
| Tlaxcala | 47,382 | 0.78× |
| Baja California Sur | 43,953 | 1.04× |
| Campeche | 30,711 | 0.76× |
| Colima | 30,373 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dentistry | 4.82× | Business & Career |
| Sarcasm | 4.04× | Politics & Society |
| Civil service | 7.79× | Politics & Society |
| Public administration | 6.5× | Business & Career |
| Mobile payment | 5.26× | Business & Career |
| Breastfeeding | 5.18× | Kids & Family |
| Puma | 2.63× | Fashion & Accessoires |
| Catholic Church | 2.63× | Politics & Society |
| Game consoles | 2.4× | Technology & Electronics |
| MSN | 2.66× | News |
| Travel agency | 2.94× | Travel & Leisure |
| Essay | 7.06× | Literature |
| Pedro Pascal | 2.82× | Movies & TV |
| Shellfish | 5.53× | Food & Beverages |
| Broadcasting of sports events | 3.95× | Movies & TV |
| Anti-aging cream | 3.36× | Beauty & Wellness |
| Real estate broker | 4.46× | Home & Garden |
| Fever | 5.88× | Health |
| Love & Sex | 4.38× | Kids & Family |
| Monarchy of the United Kingdom | 5.44× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.52 |
| Luxury Orientation | PREMIUM | 2.19 |
| Mindfulness | BALANCE | 2.06 |
| Quality Awareness | PREMIUM | 1.98 |
| Risk Appetite | THRILL | 1.7 |
| Career Orientation | POWER | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Mexico | 15.0% |
| Colombia | 9.6% |
See El Salvador audiences in other countries
More Country audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Guatemala (13,601,604)
- Spain (11,410,742)
- Colombia (10,332,903)
Frequently asked questions
How many fans does El Salvador have in Mexico?
El Salvador has an estimated audience of 5,290,262 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of El Salvador fans?
44.2% of El Salvador fans are female, 55.8% are male, with an average age of 35.4 years.
Which brands do El Salvador fans like most?
El Salvador fans show strongest brand affinity for Dentistry (4.82×), Sarcasm (4.04×), and Civil service (7.79×) over the country average.
Where do El Salvador fans live in Mexico?
El Salvador fans in Mexico are most concentrated in State of Mexico (reach 966,085), Distrito Federal (reach 744,071), and Jalisco (reach 475,369). These three regions account for the largest share of the active audience.
What other brands do El Salvador fans also like?
Beyond El Salvador itself, the audience over-indexes on Sarcasm (4.04×), Civil service (7.79×), Public administration (6.5×), and Mobile payment (5.26×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for El Salvador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.