A data profile of the people who buy, follow and care about El Salvador in Mexico — modelled from more than twelve digital signal sources. El Salvador has an estimated audience of 5,290,262 people in Mexico.
The average El Salvador fan in Mexico is 35.4 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (65.81× the country average).
Demographically, the El Salvador audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical El Salvador fan in Mexico is more male, around 35.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the El Salvador profile in Mexico.
44.2% are female, 55.8% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 35.4 |
| Estimated audience size | 5,290,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide El Salvador audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 26.2% |
| Mexico | 15.0% |
| Colombia | 9.6% |
Where the El Salvador audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1M | 1.33× | |
| 02 | Jalisco | ~500K | 1.21× | |
| 03 | Yucatan | ~100K | 1.20× | |
| 04 | Baja California | ~300K | 1.16× | |
| 05 | Puebla | ~300K | 1.15× | |
| 06 | Morelos | ~100K | 1.10× | |
| 07 | Distrito Federal | ~700K | 1.07× | |
| 08 | Chiapas | ~200K | 1.07× | |
| 09 | Baja California Sur | ~40K | 1.03× | |
| 10 | Veracruz (state) | ~300K | 1.00× | |
| 11 | Chihuahua | ~200K | 1.00× | |
| 12 | Coahuila de Zaragoza | ~200K | 1.00× | |
| 13 | Guanajuato | ~200K | 0.99× | |
| 14 | Michoacan de Ocampo | ~200K | 0.99× | |
| 15 | Aguascalientes | ~70K | 0.99× | |
| 16 | Nuevo Leon | ~300K | 0.98× | |
| 17 | Guerrero | ~100K | 0.98× | |
| 18 | Nayarit | ~50K | 0.96× | |
| 19 | Zacatecas | ~60K | 0.95× | |
| 20 | Colima | ~30K | 0.92× | |
| 21 | Oaxaca | ~100K | 0.89× | |
| 22 | Hidalgo | ~100K | 0.88× | |
| 23 | Durango | ~60K | 0.84× | |
| 24 | Tlaxcala | ~50K | 0.83× | |
| 25 | Sinaloa | ~100K | 0.82× | |
| 26 | Campeche | ~30K | 0.82× |
The strongest cross-interests of the El Salvador audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 142.52× | ||
| 02 | Valentine's Day | Kids & Family | 138.96× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 117.13× | ||
| 04 | Costa Rica | Travel & Leisure | 89.58× | ||
| 05 | Shopping and fashion | Shopping | 65.81× | ||
| 06 | Game consoles | Technology & Electronics | 51.14× | ||
| 07 | Sarcasm | Politics & Society | 31.87× | ||
| 08 | Catholic Church | Politics & Society | 31.41× | ||
| 09 | Dentistry | Business & Career | 27.75× | ||
| 10 | Broadcasting of sports events | Movies & TV | 25.68× | ||
| 11 | Doctor of Medicine | Business & Career | 23.39× | ||
| 12 | Machu Picchu | Travel & Leisure | 23.39× | ||
| 13 | Civil service | Politics & Society | 22.93× | ||
| 14 | Travel agency | Travel & Leisure | 22.47× | ||
| 15 | Public administration | Business & Career | 22.47× | ||
| 16 | Mobile game | Games | 22.39× | ||
| 17 | Freeware | Technology & Electronics | 22.01× | ||
| 18 | Made in USA | Business & Career | 21.78× | ||
| 19 | General practitioner | Health | 20.64× | ||
| 20 | Breastfeeding | Kids & Family | 18.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 7.21× | |
| Travelling | THRILL | 6.53× | |
| Mindfulness | BALANCE | 3.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Tradition | CONSERVATISM | 0.94× |
El Salvador has an estimated audience of 5,290,262 people in Mexico, concentrated in State of Mexico and Distrito Federal.
44.2% of El Salvador fans are female, 55.8% are male, with an average age of 35.4 years.
El Salvador fans show strongest brand affinity for Shopping and fashion (65.81×), Costa Rica (89.58×), and Love & Sex (142.52×) over the country average.
El Salvador fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~700K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond El Salvador itself, the audience over-indexes on Costa Rica (89.58×), Love & Sex (142.52×), Valentine's Day (138.96×), and Game consoles (51.14×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for El Salvador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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