The Minimalists Audience in United States

The Minimalists logo

The Minimalists has an estimated audience of 430,038 people in United States. 75.0% are female, 25.0% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Voter registration, Elsword, Natural rubber, Stamp collecting, Product design.

The average The Minimalists fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Voter registration, Elsword, Natural rubber, with strongest over-indexing on Voter registration (13.4× the country average). Demographically, the The Minimalists audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Website / Newspaper / Magazine

Demographics of The Minimalists fans

Demographic split for The Minimalists audience in United States
MetricValue
Female75.0%
Male25.0%
Average age37.1
Estimated audience size430,038

Audience persona

The typical The Minimalists fan in United States is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Voter registration.

Top regions in United States

Top regions ranked by reach for The Minimalists in United States
RegionReachAffinity
California58,5411.24×
Texas30,5120.83×
Florida24,5340.84×
New York22,6380.94×
Washington14,2611.65×
Illinois13,7300.96×
Ohio13,1260.99×
Pennsylvania12,9120.89×
North Carolina12,0680.93×
Georgia11,6550.88×
Michigan11,4141.01×
Virginia10,4521×
New Jersey10,0890.92×
Colorado9,6381.42×
Tennessee9,3561.08×
Massachusetts9,2781.1×
Arizona7,3140.83×
Minnesota7,1351.16×
Missouri6,6150.95×
Wisconsin6,5771.02×
Indiana6,4890.83×
Oregon6,2771.27×
Maryland5,6660.77×
Utah4,9341.28×
South Carolina4,7320.73×
Oklahoma4,3770.92×
Kentucky4,3070.8×
Connecticut4,0950.95×
Alabama3,6130.6×
Iowa3,5661.01×
Louisiana3,0850.56×
Nevada3,0310.73×
Kansas2,9880.88×
Arkansas2,5860.73×
New Hampshire2,5131.48×
Idaho2,3041.07×
Mississippi2,1270.6×
Montana1,9291.62×
Maine1,9111.24×
Hawaii1,8751.01×
Nebraska1,7900.83×
New Mexico1,6320.76×
Washington, District of Columbia1,4261.1×
Alaska1,2911.4×
Rhode Island1,2500.91×
West Virginia1,1090.55×
Vermont1,0851.44×
North Dakota1,0041.14×
South Dakota9520.96×
Delaware9220.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Minimalists audience
BrandAffinityCategory
Voter registration13.4×Politics & Society
Elsword20×Games
Natural rubber2.52×Cars & Mobility
Stamp collecting5.49×Home & Garden
Product design2.23×Business & Career
Nebraska Cornhuskers football4.1×Sports
Collectable1.74×Kids & Family
Laneige5.33×Beauty & Wellness
Home equity1.92×Home & Garden
Nationality2.05×Politics & Society
Building envelope9.19×Home & Garden
Pro-Ject3.69×Music & Radio
Jesse Plemons3.05×Movies & TV
UK garage4.37×Music & Radio
Halsey, Oregon6.52×Travel & Leisure
La Opinión5.55×News
Electrolyte3.5×Health
Hebe4.71×Home & Garden
edureka22.35×Business & Career
JDSU1.81×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Minimalists audience
TraitClusterScore
Design AffinityPREMIUM2.67
Luxury OrientationPREMIUM2.46
SustainabilityBALANCE1.9
MindfulnessBALANCE1.72
Community OrientationOPEN1.6
DIY MentalityTHRILL1.6

Worldwide distribution

Worldwide audience distribution share by country for The Minimalists
CountryShare
United States49.0%
United Kingdom12.7%
Germany9.2%

See The Minimalists audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does The Minimalists have in United States?

The Minimalists has an estimated audience of 430,038 people in United States, concentrated in California and Texas.

What is the gender split and age of The Minimalists fans?

75.0% of The Minimalists fans are female, 25.0% are male, with an average age of 37.1 years.

Which brands do The Minimalists fans like most?

The Minimalists fans show strongest brand affinity for Voter registration (13.4×), Elsword (20×), and Natural rubber (2.52×) over the country average.

Where do The Minimalists fans live in United States?

The Minimalists fans in United States are most concentrated in California (reach 58,541), Texas (reach 30,512), and Florida (reach 24,534). These three regions account for the largest share of the active audience.

What other brands do The Minimalists fans also like?

Beyond The Minimalists itself, the audience over-indexes on Elsword (20×), Natural rubber (2.52×), Stamp collecting (5.49×), and Product design (2.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Minimalists. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.