Rascasse Audience Intelligence

The Minimalists Audience in United States

A data profile of the people who buy, follow and care about The Minimalists in United States — modelled from more than twelve digital signal sources. The Minimalists has an estimated audience of 437,639 people in United States.

#1275among Website / Newspaper / Magazine in United States#2198in Politics & Society

The average The Minimalists fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Devil Wears Prada (film), Canvas print, Renewable energy, with strongest over-indexing on The Devil Wears Prada (film) (21.04× the country average).

Demographically, the The Minimalists audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Minimalists fan in United States is more female, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for The Devil Wears Prada (film).

Category: Politics & Society · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Minimalists profile in United States.

Audience size
438K
in United States
Gender
75.0%♀
25.0% male
Age
37.1
average years
Country rank
#39570
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Minimalists

75.0% are female, 25.0% are male, average age 37.1.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for The Minimalists audience in United States
MetricValue
Female75.0%
Male25.0%
Average age37.1
Estimated audience size437,639
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the The Minimalists audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3919%
40-4920%
50+15%
Fig. 04

Worldwide distribution

39.5%

of the worldwide The Minimalists audience comes from United States.

Worldwide audience distribution share by country for The Minimalists
CountryShare
United States39.5%
India14.7%
United Kingdom10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Minimalists audience in United States is strongest.

Fig. 05

Top regions by affinity

The Minimalists fans by region: top regions in United States
#RegionReachAffinity×
01Washington~10K1.38×
02Montana~2K1.29×
03Colorado~8K1.24×
04Utah~5K1.20×
05Minnesota~7K1.19×
06Oregon~6K1.19×
07North Dakota~1K1.15×
08California~50K1.14×
09Idaho~2K1.12×
10New Hampshire~2K1.12×
11Vermont<1K1.10×
12Maine~2K1.08×
13Alaska<1K1.07×
14Massachusetts~9K1.04×
15Tennessee~9K1.03×
16South Dakota~1K1.02×
17Ohio~10K1.01×
18Wisconsin~6K1.00×
19Iowa~4K1.00×
20Hawaii~2K0.99×
21Washington, District of Columbia~1K0.99×
22Virginia~10K0.98×
23Nebraska~2K0.98×
24Michigan~10K0.97×
25Rhode Island~1K0.97×
26New Mexico~2K0.96×
27North Carolina~10K0.95×
28Connecticut~4K0.95×
29Kansas~3K0.95×
30Delaware~1K0.95×
31Missouri~7K0.94×
32Oklahoma~4K0.93×
33Illinois~10K0.92×
34Arizona~8K0.92×
35Kentucky~5K0.92×
36Arkansas~3K0.92×
37Indiana~7K0.91×
38West Virginia~2K0.91×
39Pennsylvania~10K0.90×
40New York~20K0.88×
41Georgia~10K0.88×
42New Jersey~10K0.88×
43Mississippi~3K0.88×
44Maryland~6K0.87×
45South Carolina~6K0.87×
46Nevada~4K0.87×
47Alabama~5K0.86×
48Louisiana~5K0.83×
49Texas~30K0.82×
50Florida~20K0.82×
Fig. 06

Affinity by region

Affinity by region — The Minimalists, United States
0.82×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Minimalists audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Minimalists audience
#·InterestCategoryAffinity×
01The Devil Wears Prada (film)Movies & TV21.04×
02Canvas printHome & Garden20.65×
03Soylent GreenMovies & TV20.00×
04Disclosure (band)Music & Radio20.00×
05Sustainable energyHome & Garden5.90×
06Renewable energyBusiness & Career5.71×
07Non-alcoholic beverageFood & Beverages4.61×
08Diaper bagKids & Family4.24×
09QVCMovies & TV4.22×
10Weather forecastingHome & Garden4.22×
11IKEAHome & Garden3.42×
12AirbnbTravel & Leisure3.05×
13Planet FitnessSports2.88×
14Organic foodFood & Beverages2.84×
15Discount storesShopping2.81×
16Trader Joe'sShopping2.61×
17Mortgage loansBusiness & Career2.52×
18PinterestInternet & Social Media2.47×
19Indeed.comBusiness & Career2.34×
20FurnitureHome & Garden1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Minimalists audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Minimalists audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.68×
SustainabilityBALANCE2.32×
Design AffinityPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Minimalists audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.98×
ExtroversionTHRILL1.04×
Healthy LifestyleBALANCE1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Minimalists have in United States?

The Minimalists has an estimated audience of 437,639 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Minimalists fans?

75.0% of The Minimalists fans are female, 25.0% are male, with an average age of 37.1 years.

03

Which brands do The Minimalists fans like most?

The Minimalists fans show strongest brand affinity for The Devil Wears Prada (film) (21.04×), Canvas print (20.65×), and Renewable energy (5.71×) over the country average.

04

Where do The Minimalists fans live in United States?

The Minimalists fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Minimalists fans also like?

Beyond The Minimalists itself, the audience over-indexes on Canvas print (20.65×), Renewable energy (5.71×), Sustainable energy (5.9×), and Airbnb (3.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See The Minimalists audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Minimalists. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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