Canvas Audience in United States

Canvas logo

Canvas has an estimated audience of 14,069,691 people in United States. 63.8% are female, 36.2% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Goop, headspace, Fairy godmother.

The average Canvas fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Canvas audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Canvas fans

Demographic split for Canvas audience in United States
MetricValue
Female63.8%
Male36.2%
Average age40.9
Estimated audience size14,069,691

Audience persona

The typical Canvas fan in United States is more female, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Canvas in United States
RegionReachAffinity
California1,873,1351.21×
Texas1,724,6991.43×
Florida1,046,2161.1×
New York738,8080.94×
Georgia537,3661.24×
North Carolina507,2121.2×
Pennsylvania457,1110.96×
Virginia412,8831.2×
Illinois411,6820.88×
Ohio399,9390.92×
New Jersey373,8961.04×
Michigan346,0320.94×
Washington304,1861.08×
Massachusetts297,8561.07×
Arizona289,8851.01×
Indiana277,9531.08×
Tennessee262,6110.93×
Missouri257,5681.14×
Maryland223,6160.92×
Colorado221,3631×
Alabama220,4351.12×
Wisconsin214,8151.01×
South Carolina201,7060.95×
Kentucky192,5291.09×
Utah190,4861.51×
Louisiana173,8710.96×
Oklahoma172,7251.11×
Oregon169,0651.05×
Minnesota155,9290.77×
Kansas129,1361.16×
Mississippi127,4761.1×
Arkansas126,1141.09×
Nevada123,4230.91×
Connecticut116,7440.83×
Iowa112,9740.97×
Nebraska85,7401.22×
Idaho77,6621.1×
New Mexico61,6420.87×
Hawaii60,3621×
Washington, District of Columbia50,2241.19×
New Hampshire47,6430.86×
West Virginia44,9520.69×
Rhode Island40,0620.89×
Montana36,2220.93×
Maine34,6330.69×
Delaware31,0910.8×
South Dakota25,8010.79×
North Dakota25,4590.88×
Alaska21,3880.71×
Vermont17,2490.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canvas audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan14.73×Politics & Society
Goop9.85×Internet & Social Media
headspace13.88×Health
Fairy godmother10.89×Literature
Wok9.19×Food & Beverages
Cherish (group)15.27×Music & Radio
Google Home8.29×Technology & Electronics
Hibachi9.38×Food & Beverages
Vocal harmony5.03×Music & Radio
Grinch4.34×Movies & TV
Grace Slick9.2×Music & Radio
No Escape (1994 film)9.78×Movies & TV
Hardik Pandya12.85×Sports
Kikar HaShabbat13.83×News
Steampunk4.08×Fashion & Accessoires
TV Fanatic8.56×Movies & TV
Hipster7.72×Politics & Society
Home equity1.58×Home & Garden
Cryptic crossword12.15×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canvas audience
TraitClusterScore
Quality AwarenessPREMIUM1.69
Design AffinityPREMIUM1.4
Luxury OrientationPREMIUM1.34
CreativityOPEN1.3
IndividualismJOY1.29
DIY MentalityTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Canvas
CountryShare
United States18.8%
United Kingdom3.9%
Australia2.1%

See Canvas audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Canvas have in United States?

Canvas has an estimated audience of 14,069,691 people in United States, concentrated in California and Texas.

What is the gender split and age of Canvas fans?

63.8% of Canvas fans are female, 36.2% are male, with an average age of 40.9 years.

Which brands do Canvas fans like most?

Canvas fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (14.73×), and Goop (9.85×) over the country average.

Where do Canvas fans live in United States?

Canvas fans in United States are most concentrated in California (reach 1,873,135), Texas (reach 1,724,699), and Florida (reach 1,046,216). These three regions account for the largest share of the active audience.

What other brands do Canvas fans also like?

Beyond Canvas itself, the audience over-indexes on Governor of Michigan (14.73×), Goop (9.85×), headspace (13.88×), and Fairy godmother (10.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canvas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.