Rascasse Audience Intelligence

Canvas Audience in United States

A data profile of the people who buy, follow and care about Canvas in United States — modelled from more than twelve digital signal sources. Canvas has an estimated audience of 14,069,691 people in United States.

#1688among Topic in United States#120in Fashion & Accessoires

The average Canvas fan in United States is 40.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Kelly Osbourne, Scooby-Doo, Real property, with strongest over-indexing on Kelly Osbourne (4.08× the country average).

Demographically, the Canvas audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Canvas fan in United States is more female, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for Kelly Osbourne.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canvas profile in United States.

Audience size
14.1M
in United States
Gender
63.8%♀
36.2% male
Age
40.9
average years
Country rank
#2504
Topic in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canvas fans

63.8% are female, 36.2% are male, average age 40.9.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Canvas audience in United States
MetricValue
Female63.8%
Male36.2%
Average age40.9
Estimated audience size14,069,691
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Canvas audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4924%
50+23%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Canvas audience comes from United States.

Worldwide audience distribution share by country for Canvas
CountryShare
United States18.7%
United Kingdom3.9%
Australia2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canvas audience in United States is strongest.

Fig. 05

Top regions by affinity

Canvas fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.58×
02Texas~1.5M1.42×
03Alabama~300K1.35×
04Kentucky~200K1.29×
05Arkansas~100K1.27×
06Oklahoma~200K1.24×
07Mississippi~100K1.24×
08Kansas~100K1.24×
09North Carolina~500K1.23×
10Georgia~500K1.20×
11Nebraska~80K1.19×
12Idaho~80K1.16×
13Missouri~300K1.14×
14California~1.5M1.10×
15Indiana~300K1.10×
16Montana~40K1.10×
17South Carolina~200K1.07×
18Virginia~400K1.06×
19Louisiana~200K1.06×
20Hawaii~60K1.05×
21South Dakota~30K1.05×
22Wisconsin~200K1.00×
23North Dakota~30K1.00×
24New Jersey~400K0.98×
25Iowa~100K0.98×
26New Mexico~70K0.97×
27Pennsylvania~500K0.96×
28Oregon~100K0.93×
29Nevada~100K0.93×
30Colorado~200K0.92×
31Arizona~300K0.91×
32Washington~300K0.90×
33Wyoming~20K0.88×
34Florida~800K0.86×
35New York~700K0.86×
36Michigan~300K0.86×
37Illinois~400K0.85×
38Massachusetts~200K0.85×
39New Hampshire~50K0.85×
40Ohio~400K0.83×
41Maryland~200K0.83×
42Tennessee~200K0.82×
43Washington, District of Columbia~30K0.82×
44Rhode Island~40K0.80×
45Connecticut~100K0.77×
46Maine~40K0.77×
47Alaska~20K0.77×
48Delaware~30K0.76×
49West Virginia~50K0.71×
50Minnesota~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Canvas, United States
0.70×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canvas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canvas audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio4.08×
02Stitch!Movies & TV4.04×
03Rachel McAdamsMovies & TV3.07×
04WeavingFashion & Accessoires2.39×
05Diaper bagKids & Family2.15×
06DeviantArtInternet & Social Media2.08×
07Scooby-DooMovies & TV2.07×
08Real propertyHome & Garden1.93×
09Diane KeatonMovies & TV1.84×
10Microwave ovenHome & Garden1.81×
11CabinetryHome & Garden1.74×
12Nordstrom rackFashion & Accessoires1.71×
13Made in USABusiness & Career1.71×
14NASDAQBusiness & Career1.70×
15J. C. PenneyShopping1.69×
16InnovationBusiness & Career1.66×
17High schoolBusiness & Career1.63×
18Dog walkingPets & Animals1.61×
19CookbookFood & Beverages1.60×
20Five BelowShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canvas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canvas audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.71×
Design AffinityPREMIUM1.28×
IndividualismJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canvas audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.87×
Pet OwnershipJOY0.89×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Canvas have in United States?

Canvas has an estimated audience of 14,069,691 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Canvas fans?

63.8% of Canvas fans are female, 36.2% are male, with an average age of 40.9 years.

03

Which brands do Canvas fans like most?

Canvas fans show strongest brand affinity for Kelly Osbourne (4.08×), Scooby-Doo (2.07×), and Real property (1.93×) over the country average.

04

Where do Canvas fans live in United States?

Canvas fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Canvas fans also like?

Beyond Canvas itself, the audience over-indexes on Scooby-Doo (2.07×), Real property (1.93×), Nordstrom rack (1.71×), and Weaving (2.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Canvas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Canvas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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