Canvas Audience in Germany
Canvas has an estimated audience of 755,637 people in Germany. 60.3% are female, 39.7% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Livemusic, Real property, Ryanair, Pets.
The average Canvas fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Livemusic, Real property, with strongest over-indexing on Tagesschau (2.52× the country average). Demographically, the Canvas audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Canvas fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 36.3 |
| Estimated audience size | 755,637 |
Audience persona
The typical Canvas fan in Germany is more female, around 36.3 years old, with strong Extroversion tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 157,651 | 0.95× |
| Bayern | 128,702 | 1.06× |
| Baden-Württemberg | 105,607 | 1.02× |
| Niedersachsen | 68,943 | 0.94× |
| Hessen | 66,429 | 1.15× |
| Berlin | 48,561 | 1.44× |
| Sachsen | 40,174 | 1.08× |
| Rheinland-Pfalz | 35,851 | 0.95× |
| Brandenburg | 27,704 | 1.18× |
| Schleswig-Holstein | 23,307 | 0.86× |
| Hamburg | 18,972 | 1.11× |
| Thüringen | 16,066 | 0.83× |
| Sachsen-Anhalt | 14,503 | 0.74× |
| Mecklenburg-Vorpommern | 10,990 | 0.76× |
| Bremen | 7,413 | 1.15× |
| Saarland | 7,166 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.52× | Movies & TV |
| Livemusic | 4.06× | Music & Radio |
| Real property | 5.53× | Home & Garden |
| Ryanair | 2.93× | Travel & Leisure |
| Pets | 1.72× | Pets & Animals |
| Abstract art | 4.23× | Arts & Culture |
| Western Union | 3.53× | Business & Career |
| Art exhibition | 3.26× | Arts & Culture |
| Meghan Markle | 5.25× | Fashion & Accessoires |
| Fressnapf | 2.89× | Shopping |
| Automobiles | 1.62× | Cars & Mobility |
| Oil painting | 3.93× | Arts & Culture |
| Batman | 1.9× | Movies & TV |
| Do it yourself (DIY) | 1.59× | Home & Garden |
| Watercolor painting | 3.36× | Arts & Culture |
| Modern architecture | 2.53× | Arts & Culture |
| Modern art | 2.37× | Arts & Culture |
| Gala | 1.63× | News |
| Home improvement | 1.56× | Home & Garden |
| Sports betting | 4.45× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.96 |
| Design Affinity | PREMIUM | 1.68 |
| Urban Lifestyle | OPEN | 1.57 |
| Pet Ownership | JOY | 1.54 |
| Quality Awareness | PREMIUM | 1.48 |
| Sports Activity | POWER | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 3.9% |
| Australia | 2.1% |
See Canvas audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Canvas have in Germany?
Canvas has an estimated audience of 755,637 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Canvas fans?
60.3% of Canvas fans are female, 39.7% are male, with an average age of 36.3 years.
Which brands do Canvas fans like most?
Canvas fans show strongest brand affinity for Tagesschau (2.52×), Livemusic (4.06×), and Real property (5.53×) over the country average.
Where do Canvas fans live in Germany?
Canvas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 157,651), Bayern (reach 128,702), and Baden-Württemberg (reach 105,607). These three regions account for the largest share of the active audience.
What other brands do Canvas fans also like?
Beyond Canvas itself, the audience over-indexes on Livemusic (4.06×), Real property (5.53×), Ryanair (2.93×), and Pets (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Canvas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.