Rascasse Audience Intelligence

Canvas Audience in Germany

A data profile of the people who buy, follow and care about Canvas in Germany — modelled from more than twelve digital signal sources. Canvas has an estimated audience of 755,637 people in Germany.

#3724among Topic in Germany#433in Fashion & Accessoires

The average Canvas fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Ryanair, Abstract art, with strongest over-indexing on Tagesschau (1.79× the country average).

Demographically, the Canvas audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Extroversion, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Canvas fan in Germany is more female, around 36.3 years old, with strong Extroversion tendencies and a notable affinity for Tagesschau.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canvas profile in Germany.

Audience size
756K
in Germany
Gender
60.3%♀
39.7% male
Age
36.3
average years
Country rank
#8322
Topic in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canvas fans

60.3% are female, 39.7% are male, average age 36.3.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Canvas audience in Germany
MetricValue
Female60.3%
Male39.7%
Average age36.3
Estimated audience size755,637
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Canvas audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3921%
40-4922%
50+12%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Canvas audience comes from Germany.

Worldwide audience distribution share by country for Canvas
CountryShare
United States18.7%
United Kingdom3.9%
Australia2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canvas audience in Germany is strongest.

Fig. 05

Top regions by affinity

Canvas fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.34×
02Brandenburg~30K1.21×
03Bremen~8K1.16×
04Sachsen~40K1.12×
05Hessen~60K1.11×
06Hamburg~20K1.08×
07Bayern~100K1.02×
08Baden-Württemberg~100K1.00×
09Niedersachsen~70K0.94×
10Rheinland-Pfalz~40K0.94×
11Nordrhein-Westfalen~200K0.91×
12Thüringen~20K0.91×
13Schleswig-Holstein~20K0.85×
14Mecklenburg-Vorpommern~10K0.82×
15Saarland~7K0.81×
16Sachsen-Anhalt~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Canvas, Germany
0.79×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canvas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canvas audience
#·InterestCategoryAffinity×
01Slim-fit pantsFashion & Accessoires5.81×
02Adventure parkKids & Family4.50×
03Abstract artArts & Culture4.05×
04Oil paintingArts & Culture3.43×
05Digital artArts & Culture3.11×
06Non-fiction booksLiterature2.94×
07Tour de FranceSports2.92×
08Unique GiftsShopping2.83×
09Watercolor paintingArts & Culture2.82×
10Real propertyHome & Garden2.77×
11Crime fictionLiterature2.75×
12HugendubelShopping2.56×
13RyanairTravel & Leisure2.29×
14LivemusicMusic & Radio2.24×
15Modern architectureArts & Culture2.13×
16Modern artArts & Culture2.02×
17RedditInternet & Social Media1.87×
18Solar energyHome & Garden1.84×
19TagesschauMovies & TV1.79×
20BatmanMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canvas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canvas audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.25×
Quality AwarenessPREMIUM1.98×
Community OrientationOPEN1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canvas audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.88×
Sports ActivityPOWER0.90×
Career OrientationPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Canvas have in Germany?

Canvas has an estimated audience of 755,637 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Canvas fans?

60.3% of Canvas fans are female, 39.7% are male, with an average age of 36.3 years.

03

Which brands do Canvas fans like most?

Canvas fans show strongest brand affinity for Tagesschau (1.79×), Ryanair (2.29×), and Abstract art (4.05×) over the country average.

04

Where do Canvas fans live in Germany?

Canvas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Canvas fans also like?

Beyond Canvas itself, the audience over-indexes on Ryanair (2.29×), Abstract art (4.05×), Hugendubel (2.56×), and Tour de France (2.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Canvas audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Canvas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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