Canvas Audience in Germany

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Canvas has an estimated audience of 755,637 people in Germany. 60.3% are female, 39.7% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Natural rubber, 3D printing, Minestrone, Wolverine (comics).

The average Canvas fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Natural rubber, 3D printing, with strongest over-indexing on Progressive rock (2.1× the country average). Demographically, the Canvas audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Canvas fans

Demographic split for Canvas audience in Germany
MetricValue
Female60.3%
Male39.7%
Average age36.3
Estimated audience size755,637

Audience persona

The typical Canvas fan in Germany is more female, around 36.3 years old, with strong Extroversion tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for Canvas in Germany
RegionReachAffinity
Nordrhein-Westfalen157,6510.95×
Bayern128,7021.06×
Baden-Württemberg105,6071.02×
Niedersachsen68,9430.94×
Hessen66,4291.15×
Berlin48,5611.44×
Sachsen40,1741.08×
Rheinland-Pfalz35,8510.95×
Brandenburg27,7041.18×
Schleswig-Holstein23,3070.86×
Hamburg18,9721.11×
Thüringen16,0660.83×
Sachsen-Anhalt14,5030.74×
Mecklenburg-Vorpommern10,9900.76×
Bremen7,4131.15×
Saarland7,1660.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canvas audience
BrandAffinityCategory
Progressive rock2.1×Music & Radio
Natural rubber2.93×Cars & Mobility
3D printing1.91×Technology & Electronics
Minestrone1.73×Food & Beverages
Wolverine (comics)3.53×Literature
Kippah2.93×Fashion & Accessoires
Cynthia Erivo2.22×Movies & TV
Kerstin Gier4.01×Movies & TV
Rhodiola4.89×Health
Yozgat3.2×Travel & Leisure
Steampunk1.54×Fashion & Accessoires
Graham Greene (actor)1.52×
Glashütte1.62×Travel & Leisure
IS (Infinite Stratos)1.64×Literature
Fatteh3.85×Food & Beverages
Samanyolu Haber1.59×Movies & TV
Paul Dano1.66×Movies & TV
Hobby Lobby2.36×Home & Garden
Faun (band)1.57×Music & Radio
Salman Khan2.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canvas audience
TraitClusterScore
ExtroversionTHRILL1.96
Design AffinityPREMIUM1.68
Urban LifestyleOPEN1.57
Pet OwnershipJOY1.54
Quality AwarenessPREMIUM1.48
Sports ActivityPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Canvas
CountryShare
United States18.8%
United Kingdom3.9%
Australia2.1%

See Canvas audiences in other countries

More Fashion & Accessoires audiences in Germany

Frequently asked questions

How many fans does Canvas have in Germany?

Canvas has an estimated audience of 755,637 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Canvas fans?

60.3% of Canvas fans are female, 39.7% are male, with an average age of 36.3 years.

Which brands do Canvas fans like most?

Canvas fans show strongest brand affinity for Progressive rock (2.1×), Natural rubber (2.93×), and 3D printing (1.91×) over the country average.

Where do Canvas fans live in Germany?

Canvas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 157,651), Bayern (reach 128,702), and Baden-Württemberg (reach 105,607). These three regions account for the largest share of the active audience.

What other brands do Canvas fans also like?

Beyond Canvas itself, the audience over-indexes on Natural rubber (2.93×), 3D printing (1.91×), Minestrone (1.73×), and Wolverine (comics) (3.53×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Canvas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.