Sunrise Senior Living Audience in United States

Sunrise Senior Living logo

Sunrise Senior Living has an estimated audience of 358,178 people in United States. 73.8% are female, 26.2% are male, average age 53.4. Top regions: California, New York, Virginia. Top brand affinities: Stamp collecting, Lulu 黃路梓茵, Redemption (theology), Meals on Wheels, Justice.

The average Sunrise Senior Living fan in United States is 53.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Virginia. Top brand affinities include Stamp collecting, Lulu 黃路梓茵, Redemption (theology), with strongest over-indexing on Stamp collecting (16.84× the country average). Demographically, the Sunrise Senior Living audience skews more female with an average age of 53.4, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Sunrise Senior Living fans

Demographic split for Sunrise Senior Living audience in United States
MetricValue
Female73.8%
Male26.2%
Average age53.4
Estimated audience size358,178

Audience persona

The typical Sunrise Senior Living fan in United States is more female, around 53.4 years old, with strong Family Orientation tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Sunrise Senior Living in United States
RegionReachAffinity
California38,1520.97×
New York31,1851.56×
Virginia30,8783.54×
Maryland29,5344.8×
Illinois28,0202.35×
Pennsylvania26,9702.24×
New Jersey24,9142.73×
Georgia15,9961.45×
Texas15,7600.51×
Michigan15,5321.66×
Florida14,2860.59×
Colorado13,1312.33×
North Carolina12,7911.19×
Massachusetts9,0891.29×
Missouri8,3071.44×
Ohio7,6810.7×
Minnesota6,7951.32×
Arizona6,4800.89×
Louisiana6,2851.36×
Washington5,7710.8×
Connecticut4,3821.22×
Indiana3,7280.57×
Kentucky3,4520.77×
Washington, District of Columbia3,3043.07×
Utah3,2981.03×
Nevada3,0240.87×
Kansas2,4890.88×
Delaware1,9021.92×
Tennessee1,6590.23×
Wisconsin1,5800.29×
South Carolina1,4530.27×
Maine1,1070.86×
Iowa8510.29×
Alabama8190.16×
Oregon7770.19×
New Mexico6460.36×
New Hampshire6420.45×
South Dakota5700.69×
Oklahoma4840.12×
Wyoming4650.88×
Nebraska4640.26×
Rhode Island4370.38×
West Virginia4340.26×
Mississippi3870.13×
Arkansas3160.11×
Idaho2590.14×
Hawaii1910.12×
Montana1780.18×
Alaska1530.2×
Vermont1300.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunrise Senior Living audience
BrandAffinityCategory
Stamp collecting16.84×Home & Garden
Lulu 黃路梓茵8.63×Movies & TV
Redemption (theology)20×Politics & Society
Meals on Wheels9.22×Food & Beverages
Justice3.1×Politics & Society
JDM Cars7.63×Cars & Mobility
Whataburger1.51×Food & Beverages
Sub Zero (Official)5.7×Literature
Regional styles of Mexican music1.62×Music & Radio
Khaadi3.68×Fashion & Accessoires
Cam Ward2.05×Sports
Nebraska Cornhuskers football1.85×Sports
Voltron: Legendary Defender8.15×Movies & TV
Nurse education1.64×Kids & Family
Mothercare1.57×Kids & Family
Ken Griffey Jr.3.77×Sports
Graham Greene (actor)2.88×
Urban horticulture1.61×Home & Garden
Vilas County, Wisconsin12.77×Travel & Leisure
WKRN-TV2.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunrise Senior Living audience
TraitClusterScore
Family OrientationCONSERVATISM3.56
PatriotismCONSERVATISM2.05
Luxury OrientationPREMIUM1.68
TravellingTHRILL1.65
Quality AwarenessPREMIUM1.62
Need for SecurityCONSERVATISM1.6

Worldwide distribution

Worldwide audience distribution share by country for Sunrise Senior Living
CountryShare
United States86.0%
Canada5.7%
United Kingdom5.1%

See Sunrise Senior Living audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Sunrise Senior Living have in United States?

Sunrise Senior Living has an estimated audience of 358,178 people in United States, concentrated in California and New York.

What is the gender split and age of Sunrise Senior Living fans?

73.8% of Sunrise Senior Living fans are female, 26.2% are male, with an average age of 53.4 years.

Which brands do Sunrise Senior Living fans like most?

Sunrise Senior Living fans show strongest brand affinity for Stamp collecting (16.84×), Lulu 黃路梓茵 (8.63×), and Redemption (theology) (20×) over the country average.

Where do Sunrise Senior Living fans live in United States?

Sunrise Senior Living fans in United States are most concentrated in California (reach 38,152), New York (reach 31,185), and Virginia (reach 30,878). These three regions account for the largest share of the active audience.

What other brands do Sunrise Senior Living fans also like?

Beyond Sunrise Senior Living itself, the audience over-indexes on Lulu 黃路梓茵 (8.63×), Redemption (theology) (20×), Meals on Wheels (9.22×), and Justice (3.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunrise Senior Living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.