Rascasse Audience Intelligence

Sunrise Senior Living Target Market in United States

A data profile of the people who buy, follow and care about Sunrise Senior Living in United States — modelled from more than twelve digital signal sources. Sunrise Senior Living has an estimated audience of 349,167 people in United States.

#4622among Brand in United States#1113in Health

The average Sunrise Senior Living fan in United States is 53.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Virginia, New York.

Top brand affinities include Elderly care, Lavazza, Consumer Cellular, with strongest over-indexing on Elderly care (66.25× the country average).

Demographically, the Sunrise Senior Living audience skews more female with an average age of 53.4, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sunrise Senior Living fan in United States is more female, around 53.4 years old, with strong Family Orientation tendencies and a notable affinity for Elderly care.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunrise Senior Living profile in United States.

Audience size
349K
in United States
Gender
73.8%♀
26.2% male
Age
53.4
average years
Country rank
#44680
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sunrise Senior Living

73.8% are female, 26.2% are male, average age 53.4.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Sunrise Senior Living audience in United States
MetricValue
Female73.8%
Male26.2%
Average age53.4
Estimated audience size349,167
Fig. 03

Age distribution

Ø 53.4
average years
Age distribution of the Sunrise Senior Living audience in United States
Age bracketShare%
16-194%
20-295%
30-396%
40-4912%
50+73%
Fig. 04

Worldwide distribution

85.7%

of the worldwide Sunrise Senior Living audience comes from United States.

Worldwide audience distribution share by country for Sunrise Senior Living
CountryShare
United States85.7%
Canada5.9%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunrise Senior Living audience in United States is strongest.

Fig. 05

Top regions by affinity

Sunrise Senior Living customers by region in United States
#RegionReachAffinity×
01Maryland~30K4.78×
02Virginia~30K3.57×
03Washington, District of Columbia~4K3.33×
04New Jersey~20K2.66×
05Illinois~30K2.27×
06Colorado~10K2.19×
07Pennsylvania~20K2.05×
08Delaware~2K1.89×
09Michigan~10K1.59×
10New York~30K1.49×
11Missouri~8K1.40×
12Georgia~10K1.36×
13Massachusetts~9K1.28×
14Louisiana~6K1.24×
15North Carolina~10K1.21×
16Connecticut~4K1.16×
17Minnesota~6K1.12×
18Arizona~8K1.11×
19Utah~3K1.07×
20California~40K1.00×
21Maine~1K0.89×
22Kansas~2K0.88×
23Alaska<1K0.85×
24North Dakota<1K0.85×
25Vermont<1K0.85×
26Nevada~3K0.84×
27South Dakota<1K0.84×
28Montana<1K0.82×
29Hawaii~1K0.79×
30Washington~6K0.77×
31Kentucky~3K0.75×
32Idaho~1K0.75×
33Rhode Island<1K0.74×
34Arkansas~2K0.73×
35Mississippi~2K0.73×
36West Virginia~1K0.73×
37New Hampshire~1K0.72×
38Ohio~8K0.70×
39Nebraska~1K0.67×
40New Mexico~1K0.67×
41Florida~20K0.65×
42Indiana~4K0.65×
43Oklahoma~3K0.64×
44Iowa~2K0.59×
45Alabama~3K0.55×
46Oregon~2K0.52×
47Texas~20K0.51×
48South Carolina~3K0.50×
49Wisconsin~3K0.49×
50Tennessee~3K0.46×
Fig. 06

Affinity by region

Affinity by region — Sunrise Senior Living, United States
0.46×1.00×4.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunrise Senior Living audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunrise Senior Living audience
#·InterestCategoryAffinity×
01LavazzaFood & Beverages105.66×
02Elderly careHealth66.25×
03ExxonMobilCars & Mobility34.78×
04Consumer CellularTechnology & Electronics33.83×
05Crazy, Stupid, Love.Movies & TV20.00×
06Sustainable energyHome & Garden11.53×
07QVCMovies & TV10.77×
08Terraced houseHome & Garden9.62×
09FedExBusiness & Career9.14×
10Renewable energyBusiness & Career7.85×
11Online bankingBusiness & Career7.04×
12Vehicle insuranceCars & Mobility6.42×
13Weather forecastingHome & Garden5.97×
14First class travelTravel & Leisure5.75×
15Mortgage loansBusiness & Career5.57×
16Health insuranceBusiness & Career4.74×
17Discount storesShopping4.69×
18Cancer awarenessHealth4.24×
19PinterestInternet & Social Media3.96×
20Shopping mallsShopping3.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunrise Senior Living audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunrise Senior Living audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM14.02×
PatriotismCONSERVATISM4.05×
SustainabilityBALANCE3.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunrise Senior Living audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.88×
ExtroversionTHRILL0.90×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sunrise Senior Living's target market in United States?

Sunrise Senior Living's target market in United States covers an estimated 349,167 people, concentrated in California and Virginia.

02

What is the gender split and age of Sunrise Senior Living customers?

73.8% of the Sunrise Senior Living audience are female, 26.2% are male, with an average age of 53.4 years.

03

Which brands do Sunrise Senior Living fans like most?

Sunrise Senior Living fans show strongest brand affinity for Elderly care (66.25×), Lavazza (105.66×), and Consumer Cellular (33.83×) over the country average.

04

Where do Sunrise Senior Living fans live in United States?

Sunrise Senior Living fans in United States are most concentrated in California (reach ~40K), Virginia (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sunrise Senior Living fans also like?

Beyond Sunrise Senior Living itself, the audience over-indexes on Lavazza (105.66×), Consumer Cellular (33.83×), ExxonMobil (34.78×), and FedEx (9.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sunrise Senior Living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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