Rascasse Audience Intelligence

RaceTrac Target Market in United States

A data profile of the people who buy, follow and care about RaceTrac in United States — modelled from more than twelve digital signal sources. RaceTrac has an estimated audience of 554,173 people in United States.

#8among Fuel / petrol in United States#3544among Brand in United States#987in Cars & Mobility

The average RaceTrac fan in United States is 38.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, Texas.

Top brand affinities include Contra (video game series), QuikTrip, Wawa Inc., with strongest over-indexing on Contra (video game series) (722.22× the country average).

Demographically, the RaceTrac audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RaceTrac fan in United States is balanced, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Contra (video game series).

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RaceTrac profile in United States.

Audience size
554K
in United States
Gender
45.6%♀
54.4% male
Age
38.7
average years
Country rank
#34481
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of RaceTrac

45.6% are female, 54.4% are male, average age 38.7.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for RaceTrac audience in United States
MetricValue
Female45.6%
Male54.4%
Average age38.7
Estimated audience size554,173
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the RaceTrac audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4918%
50+21%
Fig. 04

Worldwide distribution

64.3%

of the worldwide RaceTrac audience comes from United States.

Worldwide audience distribution share by country for RaceTrac
CountryShare
United States64.3%
United Kingdom9.0%
India2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RaceTrac audience in United States is strongest.

Fig. 05

Top regions by affinity

RaceTrac customers by region in United States
#RegionReachAffinity×
01Georgia~3M13.27×
02Florida~5M10.91×
03Louisiana~800K8.83×
04Texas~2.5M3.96×
05Tennessee~300K2.19×
06Mississippi~100K1.65×
07Alabama~200K1.63×
08Kentucky~100K1.49×
09Vermont~10K1.02×
10West Virginia~30K0.92×
11South Dakota~10K0.92×
12Arizona~100K0.88×
13Utah~50K0.87×
14Idaho~30K0.87×
15Wisconsin~90K0.85×
16South Carolina~90K0.85×
17New Hampshire~20K0.85×
18Washington~100K0.83×
19North Dakota~10K0.83×
20Montana~20K0.82×
21Alaska~10K0.80×
22Missouri~90K0.77×
23California~600K0.76×
24Minnesota~80K0.76×
25Kansas~40K0.75×
26Michigan~100K0.74×
27Indiana~100K0.74×
28Iowa~40K0.74×
29Nebraska~30K0.74×
30Colorado~80K0.73×
31Hawaii~20K0.71×
32New Mexico~20K0.70×
33Delaware~10K0.70×
34North Carolina~100K0.69×
35Pennsylvania~200K0.68×
36Oklahoma~50K0.68×
37Connecticut~50K0.68×
38Nevada~50K0.68×
39Arkansas~40K0.67×
40Maine~20K0.67×
41Rhode Island~10K0.67×
42Illinois~200K0.64×
43Oregon~50K0.64×
44Maryland~70K0.59×
45Virginia~100K0.58×
46Ohio~100K0.56×
47New Jersey~100K0.55×
48Massachusetts~70K0.53×
49New York~200K0.52×
50Washington, District of Columbia~10K0.51×
Fig. 06

Affinity by region

Affinity by region — RaceTrac, United States
0.51×1.00×13.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RaceTrac audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RaceTrac audience
#·InterestCategoryAffinity×
01Contra (video game series)Games722.22×
02Pacific Coffee CompanyBusiness & Career144.18×
03Pret a MangerFood & Beverages61.49×
04Big CShopping52.96×
05QuikTripShopping52.79×
06SheetzCars & Mobility43.59×
07Wawa Inc.Shopping37.24×
08Shipley Do-NutsFood & Beverages34.00×
09SunocoCars & Mobility31.87×
10Caffè NeroFood & Beverages29.71×
11CitgoCars & Mobility24.76×
12Circle KShopping23.67×
137-ElevenShopping17.98×
14Dutch Bros. CoffeeFood & Beverages13.26×
15Einstein Bros. BagelsFood & Beverages11.36×
16SlickdealsShopping10.04×
17ARCOCars & Mobility9.37×
18Krispy KremeFood & Beverages7.63×
19Wendy'sFood & Beverages4.01×
20FIFA World Cup 2026Sports1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RaceTrac audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RaceTrac audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.39×
Community OrientationOPEN1.32×
Family OrientationCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RaceTrac audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
TravellingTHRILL0.90×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is RaceTrac's target market in United States?

RaceTrac's target market in United States covers an estimated 554,173 people, concentrated in Florida and Georgia.

02

What is the gender split and age of RaceTrac customers?

45.6% of the RaceTrac audience are female, 54.4% are male, with an average age of 38.7 years.

03

Which brands do RaceTrac fans like most?

RaceTrac fans show strongest brand affinity for Contra (video game series) (722.22×), QuikTrip (52.79×), and Wawa Inc. (37.24×) over the country average.

04

Where do RaceTrac fans live in United States?

RaceTrac fans in United States are most concentrated in Florida (reach ~5M), Georgia (reach ~3M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do RaceTrac fans also like?

Beyond RaceTrac itself, the audience over-indexes on QuikTrip (52.79×), Wawa Inc. (37.24×), Sheetz (43.59×), and Circle K (23.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fuel / petrol audiences in United States

See RaceTrac audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for RaceTrac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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