RaceTrac Audience in United States

RaceTrac logo

RaceTrac has an estimated audience of 7,028,467 people in United States. 45.6% are female, 54.4% are male, average age 38.7. Top regions: Florida, Georgia, Texas. Top brand affinities: Contra (video game series), QuikTrip, Wawa Inc., Sheetz, Circle K.

The average RaceTrac fan in United States is 38.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Texas. Top brand affinities include Contra (video game series), QuikTrip, Wawa Inc., with strongest over-indexing on Contra (video game series) (722.22× the country average). Demographically, the RaceTrac audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

Demographics of RaceTrac fans

Demographic split for RaceTrac audience in United States
MetricValue
Female45.6%
Male54.4%
Average age38.7
Estimated audience size7,028,467

Audience persona

The typical RaceTrac fan in United States is balanced, around 38.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Contra (video game series).

Top regions in United States

Top regions ranked by reach for RaceTrac in United States
RegionReachAffinity
Florida5,271,35011.38×
Georgia3,024,68213.97×
Texas2,648,3284.38×
Louisiana821,3829.06×
Tennessee326,7452.32×
Alabama164,7101.68×
Kentucky138,6511.57×
Mississippi95,4111.65×
South Carolina75,6520.72×
Indiana59,1560.46×
New York53,8520.14×
North Carolina47,0480.22×
Ohio44,6590.21×
California42,2220.05×
Virginia33,3300.19×
Illinois28,6920.12×
Pennsylvania20,6230.09×
Michigan16,5560.09×
Oklahoma15,9740.2×
Maryland15,7940.13×
New Jersey15,7040.09×
Arkansas15,4240.27×
Missouri12,3410.11×
Arizona11,0050.08×
Massachusetts10,6120.08×
Colorado9,8370.09×
Washington9,7410.07×
Wisconsin7,4180.07×
Minnesota7,1650.07×
Oregon6,6220.08×
Kansas5,8700.11×
Nevada5,1930.08×
Iowa5,0990.09×
Connecticut4,7390.07×
Utah3,9810.06×
West Virginia2,9070.09×
Washington, District of Columbia2,7300.13×
Nebraska2,6730.08×
New Mexico2,3880.07×
Idaho2,0600.06×
New Hampshire1,6710.06×
Maine1,5320.06×
Delaware1,3490.07×
Rhode Island1,2100.05×
Hawaii1,0440.03×
Montana9700.05×
North Dakota7350.05×
South Dakota7260.04×
Vermont6080.05×
Alaska5060.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RaceTrac audience
BrandAffinityCategory
Contra (video game series)722.22×Games
QuikTrip52.79×Shopping
Wawa Inc.37.24×Shopping
Sheetz43.59×Cars & Mobility
Circle K23.67×Shopping
7-Eleven17.98×Shopping
Sunoco31.87×Cars & Mobility
Pret a Manger61.49×Food & Beverages
Shipley Do-Nuts34×Food & Beverages
Dutch Bros. Coffee13.26×Food & Beverages
Citgo24.76×Cars & Mobility
Pacific Coffee Company144.18×Business & Career
Krispy Kreme7.63×Food & Beverages
ARCO9.37×Cars & Mobility
Big C52.96×Shopping
Slickdeals10.04×Shopping
Caffè Nero29.71×Food & Beverages
Einstein Bros. Bagels11.36×Food & Beverages
Chick-fil-A2.87×Food & Beverages
Dunkin' Donuts4.15×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RaceTrac audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.65
Quality AwarenessPREMIUM1.5
Convenience OrientationPREMIUM1.4
Price SensitivityPREMIUM1.33
IndulgenceJOY1.26
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for RaceTrac
CountryShare
United States97.1%
Australia0.3%
United Kingdom0.3%

See RaceTrac audiences in other countries

More Fuel / petrol audiences in United States

Frequently asked questions

How many fans does RaceTrac have in United States?

RaceTrac has an estimated audience of 7,028,467 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of RaceTrac fans?

45.6% of RaceTrac fans are female, 54.4% are male, with an average age of 38.7 years.

Which brands do RaceTrac fans like most?

RaceTrac fans show strongest brand affinity for Contra (video game series) (722.22×), QuikTrip (52.79×), and Wawa Inc. (37.24×) over the country average.

Where do RaceTrac fans live in United States?

RaceTrac fans in United States are most concentrated in Florida (reach 5,271,350), Georgia (reach 3,024,682), and Texas (reach 2,648,328). These three regions account for the largest share of the active audience.

What other brands do RaceTrac fans also like?

Beyond RaceTrac itself, the audience over-indexes on QuikTrip (52.79×), Wawa Inc. (37.24×), Sheetz (43.59×), and Circle K (23.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RaceTrac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.