A data profile of the people who buy, follow and care about Pedagogy in Denmark — modelled from more than twelve digital signal sources. Pedagogy has an estimated audience of 705,279 people in Denmark.
Pedagogy has an estimated audience of 705,279 people in Denmark. 80.0% are female, 20.0% are male, average age 44.4. Top brand affinities: Do it yourself (DIY), Kindergarten, Gina Tricot, Child care, Flower.
Top brand affinities include Do it yourself (DIY), Kindergarten, Gina Tricot, with strongest over-indexing on Do it yourself (DIY) (1.6× the country average).
Demographically, the Pedagogy audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical Pedagogy fan in Denmark is more female, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Pedagogy profile in Denmark.
80.0% are female, 20.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 44.4 |
| Estimated audience size | 705,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Pedagogy audience comes from Denmark.
| Country | Share |
|---|---|
| Brazil | 20.5% |
| United States | 8.3% |
| Italy | 7.4% |
The strongest cross-interests of the Pedagogy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child care | Kids & Family | 2.82× | ||
| 02 | Local news | News | 2.82× | ||
| 03 | Fair trade | Business & Career | 2.45× | ||
| 04 | Children's literature | Literature | 2.42× | ||
| 05 | Kindergarten | Kids & Family | 2.28× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 2.12× | ||
| 07 | Zizzi | Food & Beverages | 2.09× | ||
| 08 | Department store | Shopping | 2.02× | ||
| 09 | Children's clothing | Fashion & Accessoires | 1.83× | ||
| 10 | Health care | Business & Career | 1.78× | ||
| 11 | IHF World Men's Handball Championship | Sports | 1.77× | ||
| 12 | Georg Jensen | Home & Garden | 1.75× | ||
| 13 | Novo Nordisk | Health | 1.74× | ||
| 14 | Poster | Arts & Culture | 1.70× | ||
| 15 | Meditation | Health | 1.68× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.60× | ||
| 17 | Hobby | Home & Garden | 1.59× | ||
| 18 | Museum | Arts & Culture | 1.59× | ||
| 19 | Fine art | Business & Career | 1.59× | ||
| 20 | Flower | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.77× | |
| Mindfulness | BALANCE | 1.57× | |
| Family Orientation | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.88× | |
| Risk Appetite | THRILL | 0.89× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Pedagogy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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