A data profile of the people who buy, follow and care about EBay in Mexico — modelled from more than twelve digital signal sources. EBay has an estimated audience of 3,950,609 people in Mexico.
The average EBay fan in Mexico is 35.3 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Baja California, Tamaulipas.
Top brand affinities include AutoZone, Sears (Mexico), AliExpress, with strongest over-indexing on AutoZone (1.62× the country average).
Demographically, the EBay audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical EBay fan in Mexico is balanced, around 35.3 years old, with strong Price Sensitivity tendencies and a notable affinity for AutoZone.
The key figures that characterise the EBay profile in Mexico.
51.9% are female, 48.1% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 35.3 |
| Estimated audience size | 3,950,609 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 10% |
of the worldwide EBay audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 31.7% |
| Germany | 7.5% |
| Italy | 7.0% |
Where the EBay audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~500K | 3.13× | |
| 02 | Tamaulipas | ~400K | 3.01× | |
| 03 | Chihuahua | ~300K | 2.22× | |
| 04 | Coahuila de Zaragoza | ~200K | 1.35× | |
| 05 | Baja California Sur | ~40K | 1.34× | |
| 06 | Nuevo Leon | ~300K | 1.24× | |
| 07 | Jalisco | ~300K | 1.06× | |
| 08 | State of Mexico | ~500K | 1.02× | |
| 09 | Aguascalientes | ~40K | 0.90× | |
| 10 | Yucatan | ~70K | 0.88× | |
| 11 | Guanajuato | ~200K | 0.85× | |
| 12 | Michoacan de Ocampo | ~100K | 0.84× | |
| 13 | Nayarit | ~30K | 0.80× | |
| 14 | Durango | ~40K | 0.77× | |
| 15 | Distrito Federal | ~400K | 0.75× | |
| 16 | Sinaloa | ~70K | 0.74× | |
| 17 | Zacatecas | ~30K | 0.72× | |
| 18 | Veracruz (state) | ~100K | 0.65× | |
| 19 | Morelos | ~40K | 0.64× | |
| 20 | Colima | ~20K | 0.63× | |
| 21 | Puebla | ~100K | 0.60× | |
| 22 | Hidalgo | ~50K | 0.58× | |
| 23 | Campeche | ~20K | 0.53× | |
| 24 | Guerrero | ~50K | 0.51× | |
| 25 | Oaxaca | ~50K | 0.48× | |
| 26 | Chiapas | ~50K | 0.45× | |
| 27 | Tlaxcala | ~20K | 0.45× |
The strongest cross-interests of the EBay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business-to-business | Business & Career | 2.30× | ||
| 02 | Sodimac | Home & Garden | 2.29× | ||
| 03 | Eduardo Capetillo | Movies & TV | 2.21× | ||
| 04 | Roku | Business & Career | 1.90× | ||
| 05 | Privalia | Fashion & Accessoires | 1.85× | ||
| 06 | Mabe (company) | Business & Career | 1.73× | ||
| 07 | Sears (Mexico) | Brand | 1.70× | ||
| 08 | Edenred | Business & Career | 1.67× | ||
| 09 | Price Shoes | Shopping | 1.66× | ||
| 10 | AutoZone | Cars & Mobility | 1.62× | ||
| 11 | AliExpress | Shopping | 1.62× | ||
| 12 | Office supplies | Business & Career | 1.60× | ||
| 13 | Aurrerá | Shopping | 1.59× | ||
| 14 | Totalplay | Technology & Electronics | 1.59× | ||
| 15 | Financial technology | Business & Career | 1.59× | ||
| 16 | Spring cleaning | Home & Garden | 1.59× | ||
| 17 | Stains | Home & Garden | 1.59× | ||
| 18 | Power tool | Home & Garden | 1.58× | ||
| 19 | Innovasport | Shopping | 1.57× | ||
| 20 | Payment system | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.06× | |
| DIY Mentality | THRILL | 0.98× | |
| Creativity | OPEN | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Risk Appetite | THRILL | 0.74× | |
| Tradition | CONSERVATISM | 0.77× |
EBay's target market in Mexico covers an estimated 3,950,609 people, concentrated in State of Mexico and Baja California.
51.9% of the EBay audience are female, 48.1% are male, with an average age of 35.3 years.
EBay fans show strongest brand affinity for AutoZone (1.62×), Sears (Mexico) (1.7×), and AliExpress (1.62×) over the country average.
EBay fans in Mexico are most concentrated in State of Mexico (reach ~500K), Baja California (reach ~500K), and Tamaulipas (reach ~400K). These three regions account for the largest share of the active audience.
Beyond EBay itself, the audience over-indexes on Sears (Mexico) (1.7×), AliExpress (1.62×), Price Shoes (1.66×), and Innovasport (1.57×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for EBay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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