Rascasse Audience Intelligence

Game of Thrones Viewer Demographics in United States

Game of Thrones has an estimated audience of 25.2M people in United States.

#8among TV series in United States
#12among movies & series in United States#72in Movies & TV

The average Game of Thrones fan in United States is 34.1 years old, balanced, and lives primarily in California.

By number of fans, Game of Thrones ranks #8 among the 4358 objects in TV series in United States — 2.6× the group median.

Its fans are 4.8 years younger than the group average of 38.9.

Women make up 48.2% of the fan base, 7.6 percentage points fewer than the group average.

Compared with the other 4357 objects in TV series, Game of Thrones fans stand out for their interest in Peter Dinklage, Milly Alcock and The Chosen.

Most fans live in California, Texas, Florida.

Top affinities include House of the Dragon, Peter Dinklage, Milly Alcock, with strongest over-indexing on House of the Dragon (10.35× the country average).

Demographically, the Game of Thrones audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Tradition, Mindfulness.

The typical Game of Thrones fan in United States is balanced, around 34.1 years old, with strong Tradition tendencies and a notable affinity for House of the Dragon.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
25.2M
in United States
Gender
48.2%♀
51.8% male
Age
34.1
average years
Country rank
#1214
among all objects in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Game of Thrones viewers

48.2% are female, 51.8% are male, average age 34.1.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Game of Thrones audience in United States
MetricValue
Female48.2%
Male51.8%
Average age34.1
Estimated audience size25.2M
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Game of Thrones audience in United States
Age bracketShare%
16-2435%
25-3423%
35-4418%
45-5414%
55+11%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Game of Thrones audience comes from United States.

Worldwide audience distribution share by country for Game of Thrones
CountryShare
United States23.3%
India12.6%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Game of Thrones fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~700K1.25×
02Alaska~70K1.22×
03Missouri~600K1.19×
04Alabama~400K1.17×
05Georgia~1M1.16×
06Oklahoma~300K1.14×
07Arkansas~300K1.12×
08Kentucky~400K1.11×
09Idaho~200K1.09×
10Texas~2M1.08×
11Kansas~200K1.06×
12New Mexico~200K1.06×
13Montana~90K1.05×
14Utah~300K1.04×
15Washington~600K1.03×
16Oregon~300K1.03×
17Tennessee~600K1.02×
18Indiana~500K1.02×
19Louisiana~400K1.02×
20Ohio~900K1.01×
21Florida~1.5M1.00×
22Colorado~400K1.00×
23Nevada~200K0.99×
24Iowa~200K0.99×
25Mississippi~200K0.99×
26West Virginia~100K0.99×
27North Carolina~800K0.98×
28Michigan~700K0.98×
29Virginia~600K0.98×
30North Dakota~60K0.98×
31New Hampshire~100K0.97×
32California~3M0.96×
33Minnesota~400K0.96×
34Pennsylvania~900K0.95×
35Illinois~900K0.95×
36Maryland~400K0.95×
37Connecticut~300K0.95×
38Nebraska~100K0.95×
39Maine~100K0.95×
40New York~1.5M0.94×
41Massachusetts~500K0.94×
42Wisconsin~400K0.94×
43Wyoming~40K0.94×
44New Jersey~600K0.92×
45South Carolina~400K0.92×
46South Dakota~60K0.92×
47Rhode Island~70K0.91×
48Hawaii~90K0.88×
49Delaware~60K0.87×
50Washington, District of Columbia~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Game of Thrones, United States
0.77×1.00×1.25×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Game of Thrones audience vs. the country average
#·InterestCategoryAffinity×
01House of the DragonMovies & TV10.35×
02Peter DinklageMovies & TV7.29×
03Milly AlcockMovies & TV6.77×
04The ChosenMovies & TV6.53×
05Maisie WilliamsMovies & TV5.95×
06A Knight of the Seven KingdomsMovies & TV5.30×
07Emilia ClarkeMovies & TV4.59×
08Chad PowersMovies & TV4.57×
09Vikings (TV series)Movies & TV3.78×
10Dylan O'BrienMovies & TV3.73×
11Harry PotterMovies & TV2.92×
12EHarmonyInternet & Social Media2.70×
13Sadie SinkMovies & TV2.68×
14Stranger ThingsMovies & TV2.55×
15Fantasy moviesMovies & TV1.94×
16Comic bookLiterature1.91×
17BeautyBeauty & Wellness1.71×
18Comedy moviesMovies & TV1.63×
19Zohran MamdaniPolitics & Society1.58×
20Britney SpearsMusic & Radio1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Game of Thrones audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Game of Thrones audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.26×
MindfulnessBALANCE1.15×
IndividualismJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Game of Thrones audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Quality AwarenessPREMIUM0.77×
IndulgenceJOY0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

See Game of Thrones audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Game of Thrones over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/game-of-thrones-19127” · Methodology