Annemarie Börlind Audience in Germany
Annemarie Börlind has an estimated audience of 342,317 people in Germany. 73.2% are female, 26.8% are male, average age 38.9. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Progressive rock, Mothercare, Škoda Kodiaq, Opposition (politics), Cachorro.
The average Annemarie Börlind fan in Germany is 38.9 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Progressive rock, Mothercare, Škoda Kodiaq, with strongest over-indexing on Progressive rock (1.52× the country average). Demographically, the Annemarie Börlind audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Annemarie Börlind fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 38.9 |
| Estimated audience size | 342,317 |
Audience persona
The typical Annemarie Börlind fan in Germany is more female, around 38.9 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 93,509 | 2× |
| Nordrhein-Westfalen | 85,922 | 1.15× |
| Bayern | 68,736 | 1.25× |
| Niedersachsen | 31,858 | 0.96× |
| Hessen | 28,820 | 1.1× |
| Rheinland-Pfalz | 19,024 | 1.11× |
| Berlin | 14,406 | 0.94× |
| Schleswig-Holstein | 12,322 | 1× |
| Sachsen | 11,685 | 0.7× |
| Hamburg | 9,224 | 1.19× |
| Brandenburg | 7,366 | 0.69× |
| Thüringen | 5,613 | 0.64× |
| Sachsen-Anhalt | 4,940 | 0.56× |
| Saarland | 4,803 | 1.14× |
| Mecklenburg-Vorpommern | 4,078 | 0.62× |
| Bremen | 2,742 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.52× | Music & Radio |
| Mothercare | 1.87× | Kids & Family |
| Škoda Kodiaq | 1.71× | Cars & Mobility |
| Opposition (politics) | 4.23× | Politics & Society |
| Cachorro | 2.31× | Pets & Animals |
| Roaming | 2.59× | Technology & Electronics |
| Bank account | 1.8× | Business & Career |
| Bugatti Chiron | 3.32× | Cars & Mobility |
| Home Delivery | 1.52× | Food & Beverages |
| Jersey (fabric) | 2.73× | Fashion & Accessoires |
| Kieser Training | 2.03× | Sports |
| Information sensitivity | 2.66× | Technology & Electronics |
| The Points Guy | 7.04× | Travel & Leisure |
| HomeExchange.com | 3.31× | Travel & Leisure |
| Figure painting (hobby) | 1.9× | Arts & Culture |
| Roger Federer | 1.74× | Sports |
| Ipekyol | 1.79× | Shopping |
| Headhunters (film) | 2.07× | Movies & TV |
| Catania | 3.76× | Travel & Leisure |
| Durban University of Technology | 2.1× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.78 |
| Design Affinity | PREMIUM | 1.61 |
| Creativity | OPEN | 1.57 |
| DIY Mentality | THRILL | 1.56 |
| Sports Activity | POWER | 1.48 |
| Mindfulness | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.6% |
| Austria | 6.0% |
| Switzerland | 5.1% |
See Annemarie Börlind audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Annemarie Börlind have in Germany?
Annemarie Börlind has an estimated audience of 342,317 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Annemarie Börlind fans?
73.2% of Annemarie Börlind fans are female, 26.8% are male, with an average age of 38.9 years.
Which brands do Annemarie Börlind fans like most?
Annemarie Börlind fans show strongest brand affinity for Progressive rock (1.52×), Mothercare (1.87×), and Škoda Kodiaq (1.71×) over the country average.
Where do Annemarie Börlind fans live in Germany?
Annemarie Börlind fans in Germany are most concentrated in Baden-Württemberg (reach 93,509), Nordrhein-Westfalen (reach 85,922), and Bayern (reach 68,736). These three regions account for the largest share of the active audience.
What other brands do Annemarie Börlind fans also like?
Beyond Annemarie Börlind itself, the audience over-indexes on Mothercare (1.87×), Škoda Kodiaq (1.71×), Opposition (politics) (4.23×), and Cachorro (2.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Annemarie Börlind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.