Rascasse Audience Intelligence

Annemarie Börlind Target Market in Germany

A data profile of the people who buy, follow and care about Annemarie Börlind in Germany — modelled from more than twelve digital signal sources. Annemarie Börlind has an estimated audience of 326,984 people in Germany.

#23among Personal care in Germany#2079among Brand in Germany#231in Beauty & Wellness

The average Annemarie Börlind fan in Germany is 37.4 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Ethical consumerism, Weleda, Alnatura, with strongest over-indexing on Ethical consumerism (5.25× the country average).

Demographically, the Annemarie Börlind audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Annemarie Börlind fan in Germany is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Ethical consumerism.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Annemarie Börlind profile in Germany.

Audience size
327K
in Germany
Gender
77.9%♀
22.1% male
Age
37.4
average years
Country rank
#16297
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Annemarie Börlind

77.9% are female, 22.1% are male, average age 37.4.

Fig. 02

Gender split

77.9%
Female
22.1%
Male
Demographic split for Annemarie Börlind audience in Germany
MetricValue
Female77.9%
Male22.1%
Average age37.4
Estimated audience size326,984
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Annemarie Börlind audience in Germany
Age bracketShare%
16-1919%
20-2925%
30-3923%
40-4920%
50+13%
Fig. 04

Worldwide distribution

75.8%

of the worldwide Annemarie Börlind audience comes from Germany.

Worldwide audience distribution share by country for Annemarie Börlind
CountryShare
Germany75.8%
Austria5.9%
Switzerland4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Annemarie Börlind audience in Germany is strongest.

Fig. 05

Top regions by affinity

Annemarie Börlind customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~90K2.07×
02Bayern~60K1.21×
03Saarland~5K1.18×
04Hamburg~8K1.13×
05Rheinland-Pfalz~20K1.12×
06Nordrhein-Westfalen~80K1.09×
07Hessen~30K1.07×
08Schleswig-Holstein~10K1.00×
09Niedersachsen~30K0.95×
10Bremen~3K0.95×
11Berlin~10K0.88×
12Brandenburg~7K0.73×
13Thüringen~6K0.72×
14Sachsen~10K0.71×
15Mecklenburg-Vorpommern~4K0.71×
16Sachsen-Anhalt~5K0.64×
Fig. 06

Affinity by region

Affinity by region — Annemarie Börlind, Germany
0.64×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Annemarie Börlind audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Annemarie Börlind audience
#·InterestCategoryAffinity×
01WeledaBeauty & Wellness10.09×
02Plastic pollutionPolitics & Society6.97×
03AlnaturaShopping6.52×
04Ethical consumerismShopping5.25×
05Sustainable clothingFashion & Accessoires3.91×
06Robert RedfordMovies & TV3.44×
07Natural skin careBeauty & Wellness3.33×
08Organic farmingFood & Beverages3.12×
09Sustainable energyHome & Garden3.07×
10Renewable energyBusiness & Career2.68×
11Drop shippingShopping2.66×
12SustainabilityPolitics & Society2.13×
13Do it yourself (DIY)Home & Garden2.06×
14Organic foodFood & Beverages1.93×
15TagesschauMovies & TV1.89×
16Luxury goodsFashion & Accessoires1.87×
17RossmannShopping1.85×
18IKEAHome & Garden1.80×
19Netto Marken-DiscountShopping1.66×
20Harry PotterMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Annemarie Börlind audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Annemarie Börlind audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.79×
MindfulnessBALANCE1.86×
Design AffinityPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Annemarie Börlind audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.98×
SpiritualityBALANCE1.00×
PatriotismCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Annemarie Börlind's target market in Germany?

Annemarie Börlind's target market in Germany covers an estimated 326,984 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Annemarie Börlind customers?

77.9% of the Annemarie Börlind audience are female, 22.1% are male, with an average age of 37.4 years.

03

Which brands do Annemarie Börlind fans like most?

Annemarie Börlind fans show strongest brand affinity for Ethical consumerism (5.25×), Weleda (10.09×), and Alnatura (6.52×) over the country average.

04

Where do Annemarie Börlind fans live in Germany?

Annemarie Börlind fans in Germany are most concentrated in Baden-Württemberg (reach ~90K), Nordrhein-Westfalen (reach ~80K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Annemarie Börlind fans also like?

Beyond Annemarie Börlind itself, the audience over-indexes on Weleda (10.09×), Alnatura (6.52×), Tagesschau (1.89×), and Sustainable energy (3.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in Germany

See Annemarie Börlind audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Annemarie Börlind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →