Post-grunge Audience in United States
Post-grunge has an estimated audience of 2,190,979 people in United States. 46.7% are female, 53.3% are male, average age 37.3. Top brand affinities: Israel, Dog breed, Goop, Winemaking, Gift registry.
Top brand affinities include Israel, Dog breed, Goop, with strongest over-indexing on Israel (5.15× the country average). Demographically, the Post-grunge audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Extroversion.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Post-grunge fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 37.3 |
| Estimated audience size | 2,190,979 |
Audience persona
The typical Post-grunge fan in United States is balanced, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.15× | Travel & Leisure |
| Dog breed | 2.59× | Pets & Animals |
| Goop | 10× | Internet & Social Media |
| Winemaking | 8.16× | Food & Beverages |
| Gift registry | 19.5× | Kids & Family |
| Google Home | 8.82× | Technology & Electronics |
| Wok | 8.6× | Food & Beverages |
| Hibachi | 10.23× | Food & Beverages |
| Grinch | 5.17× | Movies & TV |
| Elsword | 20.63× | Games |
| Home construction | 1.78× | Home & Garden |
| Iron Man (film) | 5.61× | Movies & TV |
| Combat sport | 1.75× | Sports |
| No Escape (1994 film) | 10.7× | Movies & TV |
| Palestine Polytechnic University | 18.45× | Business & Career |
| Alaska | 1.59× | Travel & Leisure |
| Grace Slick | 7.95× | Music & Radio |
| Bank account | 2.21× | Business & Career |
| 3D printing | 2.23× | Technology & Electronics |
| Minnesota | 1.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.24 |
| Extroversion | THRILL | 1.87 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Early Adopter Mentality | POWER | 1.43 |
| Tradition | CONSERVATISM | 1.39 |
| Patriotism | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.6% |
| Australia | 7.9% |
| United Kingdom | 6.0% |
See Post-grunge audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Post-grunge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.