Post-grunge Audience in United States
Post-grunge has an estimated audience of 2,190,979 people in United States. 46.7% are female, 53.3% are male, average age 37.3. Top brand affinities: Ozzy Osbourne, Beetlejuice, Capital One, Chester Bennington, Glam rock.
Top brand affinities include Ozzy Osbourne, Beetlejuice, Capital One, with strongest over-indexing on Ozzy Osbourne (18.72× the country average). Demographically, the Post-grunge audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Extroversion.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Post-grunge fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 37.3 |
| Estimated audience size | 2,190,979 |
Audience persona
The typical Post-grunge fan in United States is balanced, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Ozzy Osbourne.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ozzy Osbourne | 18.72× | Music & Radio |
| Beetlejuice | 9.16× | Movies & TV |
| Capital One | 7.16× | Business & Career |
| Chester Bennington | 30.31× | Music & Radio |
| Glam rock | 33.37× | Music & Radio |
| Kurt Cobain | 18.45× | Music & Radio |
| Bruce Willis | 10.28× | Movies & TV |
| Horoscope | 13.08× | Health |
| Google Maps | 5.18× | Internet & Social Media |
| AccuWeather | 8.07× | Home & Garden |
| Deftones | 24.24× | Music & Radio |
| The Loft | 24.75× | Movies & TV |
| CarGurus | 6.73× | Cars & Mobility |
| Circle K | 7.84× | Shopping |
| The Velvet Underground | 70.68× | Music & Radio |
| Alexandra Daddario | 11.31× | Movies & TV |
| Matthew McConaughey | 9.67× | Movies & TV |
| Slipknot (band) | 19.5× | Music & Radio |
| Billy Bob Thornton | 9.26× | Movies & TV |
| Aaron Rodgers | 6.71× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.24 |
| Extroversion | THRILL | 1.87 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Early Adopter Mentality | POWER | 1.43 |
| Tradition | CONSERVATISM | 1.39 |
| Patriotism | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.6% |
| Australia | 7.9% |
| United Kingdom | 6.0% |
See Post-grunge audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Post-grunge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.