José Aldo Audience in United States

José Aldo has an estimated audience of 366,280 people in United States. 18.4% are female, 81.6% are male, average age 33.2. Top regions: California, Texas, Florida. Top brand affinities: Casa de Campo, Anderson Silva, Anthony Joshua, Nate Diaz, Gina Carano.

The average José Aldo fan in United States is 33.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Casa de Campo, Anderson Silva, Anthony Joshua, with strongest over-indexing on Casa de Campo (287.13× the country average). Demographically, the José Aldo audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of José Aldo fans

Demographic split for José Aldo audience in United States
MetricValue
Female18.4%
Male81.6%
Average age33.2
Estimated audience size366,280

Audience persona

The typical José Aldo fan in United States is more male, around 33.2 years old, with strong Patriotism tendencies and a notable affinity for Casa de Campo.

Top regions in United States

Top regions ranked by reach for José Aldo in United States
RegionReachAffinity
California55,9621.39×
Texas32,5491.03×
Florida31,7391.28×
New York26,3411.29×
Illinois14,7701.21×
New Jersey12,0871.3×
Pennsylvania11,9100.97×
Arizona10,3641.39×
Michigan10,1081.06×
Ohio10,0800.89×
North Carolina9,8240.89×
Virginia8,1110.91×
Washington7,8571.07×
Massachusetts7,8331.09×
Georgia7,8050.69×
Indiana7,5581.13×
Nevada6,5681.85×
Maryland6,1030.97×
Tennessee5,9420.81×
Colorado5,9241.03×
Missouri5,0260.85×
Kentucky4,8631.06×
Louisiana4,4050.93×
Oregon4,3681.04×
Wisconsin4,2950.78×
Minnesota4,2520.81×
Connecticut3,9911.09×
South Carolina3,7690.68×
Utah3,5731.09×
Oklahoma3,4560.85×
Iowa3,2841.09×
Alabama3,0900.6×
Hawaii2,5411.61×
Kansas2,4480.85×
Arkansas2,0150.67×
Mississippi1,9890.66×
Idaho1,7820.97×
West Virginia1,7571.03×
New Mexico1,7340.94×
Nebraska1,6270.89×
New Hampshire1,5191.05×
Rhode Island1,2831.1×
Maine1,1910.91×
Montana9770.96×
Alaska8621.1×
Washington, District of Columbia8590.78×
North Dakota7470.99×
Delaware6770.67×
South Dakota6430.76×
Wyoming5831.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for José Aldo audience
BrandAffinityCategory
Casa de Campo287.13×Travel & Leisure
Anderson Silva213.6×Sports
Anthony Joshua59.61×Sports
Nate Diaz118×Sports
Gina Carano42.01×Movies & TV
Khabib Nurmagomedov64.26×Sports
Wladimir Klitschko180.57×Sports
Georges St-Pierre44.12×Sports
Cain Velasquez51.12×Sports
Judo13.92×Sports
Randy Couture60.18×Sports
Aikido22.17×Sports
Brock Lesnar19.27×Sports
Grappling10×Sports
Kia Sportage25.3×Cars & Mobility
Swarovski11.86×Fashion & Accessoires
ShoeDazzle28.63×Fashion & Accessoires
Ultimate Fighting Championship5.28×Sports
Jon Jones14.77×Sports
Toyota Supra13.37×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by José Aldo audience
TraitClusterScore
PatriotismCONSERVATISM2.12
MindfulnessBALANCE1.86
Early Adopter MentalityPOWER1.46
Sports ActivityPOWER1.26
LGBTQ+ IdentityOPEN1.18
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for José Aldo
CountryShare
United States36.1%
Brazil26.5%
United Kingdom5.9%

See José Aldo audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does José Aldo have in United States?

José Aldo has an estimated audience of 366,280 people in United States, concentrated in California and Texas.

What is the gender split and age of José Aldo fans?

18.4% of José Aldo fans are female, 81.6% are male, with an average age of 33.2 years.

Which brands do José Aldo fans like most?

José Aldo fans show strongest brand affinity for Casa de Campo (287.13×), Anderson Silva (213.6×), and Anthony Joshua (59.61×) over the country average.

Where do José Aldo fans live in United States?

José Aldo fans in United States are most concentrated in California (reach 55,962), Texas (reach 32,549), and Florida (reach 31,739). These three regions account for the largest share of the active audience.

What other brands do José Aldo fans also like?

Beyond José Aldo itself, the audience over-indexes on Anderson Silva (213.6×), Anthony Joshua (59.61×), Nate Diaz (118×), and Gina Carano (42.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for José Aldo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.