Necker Island (British Virgin Islands) Audience in United States
Necker Island (British Virgin Islands) has an estimated audience of 447,500 people in United States. 47.4% are female, 52.6% are male, average age 45.4. Top regions: California, Florida, New York. Top brand affinities: Steampunk, Nationality, Home construction, Governor of Michigan, Goop.
The average Necker Island (British Virgin Islands) fan in United States is 45.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Steampunk, Nationality, Home construction, with strongest over-indexing on Steampunk (12.79× the country average). Demographically, the Necker Island (British Virgin Islands) audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Necker Island (British Virgin Islands) fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 45.4 |
| Estimated audience size | 447,500 |
Audience persona
The typical Necker Island (British Virgin Islands) fan in United States is balanced, around 45.4 years old, with strong Risk Appetite tendencies and a notable affinity for Steampunk.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 55,505 | 1.13× |
| Florida | 42,567 | 1.41× |
| New York | 35,053 | 1.4× |
| Texas | 33,281 | 0.87× |
| Georgia | 14,393 | 1.04× |
| New Jersey | 14,360 | 1.26× |
| North Carolina | 14,197 | 1.05× |
| Illinois | 14,165 | 0.95× |
| Pennsylvania | 13,826 | 0.92× |
| Massachusetts | 12,574 | 1.43× |
| Virginia | 11,883 | 1.09× |
| Ohio | 11,801 | 0.86× |
| Michigan | 9,512 | 0.81× |
| Washington | 8,985 | 1× |
| Tennessee | 8,940 | 1× |
| Hawaii | 8,466 | 4.4× |
| Arizona | 8,269 | 0.9× |
| Colorado | 7,878 | 1.12× |
| Maryland | 7,765 | 1.01× |
| South Carolina | 6,999 | 1.04× |
| Indiana | 6,063 | 0.74× |
| Connecticut | 5,998 | 1.34× |
| Missouri | 5,814 | 0.81× |
| Minnesota | 5,701 | 0.89× |
| Kentucky | 5,505 | 0.98× |
| Wisconsin | 5,050 | 0.75× |
| Louisiana | 4,890 | 0.85× |
| Alabama | 4,832 | 0.77× |
| Oregon | 4,810 | 0.94× |
| Nevada | 4,166 | 0.96× |
| Utah | 4,139 | 1.03× |
| Oklahoma | 3,646 | 0.73× |
| Kansas | 3,021 | 0.86× |
| Arkansas | 2,894 | 0.79× |
| Iowa | 2,774 | 0.75× |
| Washington, District of Columbia | 2,236 | 1.66× |
| Mississippi | 2,059 | 0.56× |
| New Hampshire | 1,968 | 1.12× |
| Nebraska | 1,875 | 0.84× |
| Idaho | 1,768 | 0.79× |
| Rhode Island | 1,438 | 1.01× |
| Maine | 1,317 | 0.82× |
| West Virginia | 1,313 | 0.63× |
| Montana | 1,067 | 0.86× |
| New Mexico | 1,053 | 0.47× |
| Delaware | 951 | 0.77× |
| Vermont | 758 | 0.96× |
| South Dakota | 721 | 0.7× |
| North Dakota | 666 | 0.72× |
| Alaska | 623 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 12.79× | Fashion & Accessoires |
| Nationality | 2.98× | Politics & Society |
| Home construction | 1.93× | Home & Garden |
| Governor of Michigan | 9.46× | Politics & Society |
| Goop | 6.57× | Internet & Social Media |
| Nebraska Cornhuskers football | 4.24× | Sports |
| Wok | 7.45× | Food & Beverages |
| Square foot gardening | 17.95× | Home & Garden |
| Israel | 2.15× | Travel & Leisure |
| Kendra Scott | 2.64× | Fashion & Accessoires |
| Keene, New Hampshire | 17.46× | Travel & Leisure |
| Grinch | 3.47× | Movies & TV |
| headspace | 7.95× | Health |
| Pillow | 1.81× | Home & Garden |
| Vocal harmony | 3.8× | Music & Radio |
| Elsword | 12.88× | Games |
| Gippy Grewal | 14.2× | Movies & TV |
| Laneige | 4.23× | Beauty & Wellness |
| JDSU | 2.35× | Business & Career |
| Google Home | 4.95× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.94 |
| Luxury Orientation | PREMIUM | 2.71 |
| Travelling | THRILL | 1.83 |
| Patriotism | CONSERVATISM | 1.66 |
| Indulgence | JOY | 1.54 |
| Spirituality | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.4% |
| United Kingdom | 12.6% |
| Germany | 5.7% |
See Necker Island (British Virgin Islands) audiences in other countries
- Necker Island (British Virgin Islands) — Germany
- Necker Island (British Virgin Islands) — United Kingdom
- Necker Island (British Virgin Islands) — France
- Necker Island (British Virgin Islands) — Italy
- Necker Island (British Virgin Islands) — Spain
- Necker Island (British Virgin Islands) — Brazil
- Necker Island (British Virgin Islands) — Japan
- Necker Island (British Virgin Islands) — South Korea
- Necker Island (British Virgin Islands) — India
More Island audiences in United States
- Hawaii (19,022,488)
- Rhode Island (9,015,961)
- Hawaiian Islands (5,621,037)
- Oahu (5,139,917)
- Sicily (4,920,933)
Frequently asked questions
How many fans does Necker Island (British Virgin Islands) have in United States?
Necker Island (British Virgin Islands) has an estimated audience of 447,500 people in United States, concentrated in California and Florida.
What is the gender split and age of Necker Island (British Virgin Islands) fans?
47.4% of Necker Island (British Virgin Islands) fans are female, 52.6% are male, with an average age of 45.4 years.
Which brands do Necker Island (British Virgin Islands) fans like most?
Necker Island (British Virgin Islands) fans show strongest brand affinity for Steampunk (12.79×), Nationality (2.98×), and Home construction (1.93×) over the country average.
Where do Necker Island (British Virgin Islands) fans live in United States?
Necker Island (British Virgin Islands) fans in United States are most concentrated in California (reach 55,505), Florida (reach 42,567), and New York (reach 35,053). These three regions account for the largest share of the active audience.
What other brands do Necker Island (British Virgin Islands) fans also like?
Beyond Necker Island (British Virgin Islands) itself, the audience over-indexes on Nationality (2.98×), Home construction (1.93×), Governor of Michigan (9.46×), and Goop (6.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Necker Island (British Virgin Islands). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.