A data profile of the people who buy, follow and care about KRS-One in United States — modelled from more than twelve digital signal sources. KRS-One has an estimated audience of 274,530 people in United States.
The average KRS-One fan in United States is 33.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Villanova Wildcats men's basketball, Andre Drummond, Google News, with strongest over-indexing on Villanova Wildcats men's basketball (59.73× the country average).
Demographically, the KRS-One audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical KRS-One fan in United States is balanced, around 33.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Villanova Wildcats men's basketball.
The key figures that characterise the KRS-One profile in United States.
45.5% are female, 54.5% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 33.6 |
| Estimated audience size | 274,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 7% |
of the worldwide KRS-One audience comes from United States.
| Country | Share |
|---|---|
| United States | 55.0% |
| Japan | 5.0% |
| United Kingdom | 4.0% |
Where the KRS-One audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maryland | ~8K | 1.83× | |
| 02 | New York | ~30K | 1.79× | |
| 03 | New Jersey | ~10K | 1.57× | |
| 04 | Georgia | ~10K | 1.54× | |
| 05 | Washington, District of Columbia | ~1K | 1.54× | |
| 06 | Connecticut | ~4K | 1.51× | |
| 07 | North Carolina | ~10K | 1.49× | |
| 08 | Delaware | ~1K | 1.38× | |
| 09 | Pennsylvania | ~10K | 1.37× | |
| 10 | South Carolina | ~5K | 1.35× | |
| 11 | Virginia | ~8K | 1.30× | |
| 12 | Ohio | ~10K | 1.25× | |
| 13 | Louisiana | ~4K | 1.22× | |
| 14 | Rhode Island | ~1K | 1.18× | |
| 15 | Michigan | ~8K | 1.17× | |
| 16 | Nevada | ~3K | 1.15× | |
| 17 | Alabama | ~4K | 1.12× | |
| 18 | California | ~30K | 1.11× | |
| 19 | Massachusetts | ~6K | 1.11× | |
| 20 | Illinois | ~10K | 1.08× | |
| 21 | Mississippi | ~2K | 1.07× | |
| 22 | Vermont | <1K | 0.97× | |
| 23 | Maine | <1K | 0.96× | |
| 24 | Tennessee | ~5K | 0.95× | |
| 25 | Missouri | ~4K | 0.95× | |
| 26 | Alaska | <1K | 0.94× | |
| 27 | Florida | ~20K | 0.91× | |
| 28 | North Dakota | <1K | 0.91× | |
| 29 | Indiana | ~4K | 0.90× | |
| 30 | New Hampshire | <1K | 0.90× | |
| 31 | South Dakota | <1K | 0.90× | |
| 32 | Oregon | ~3K | 0.88× | |
| 33 | Arkansas | ~2K | 0.88× | |
| 34 | New Mexico | ~1K | 0.88× | |
| 35 | West Virginia | ~1K | 0.88× | |
| 36 | Montana | <1K | 0.88× | |
| 37 | Colorado | ~4K | 0.87× | |
| 38 | Kentucky | ~3K | 0.87× | |
| 39 | Arizona | ~5K | 0.86× | |
| 40 | Hawaii | <1K | 0.85× | |
| 41 | Texas | ~20K | 0.84× | |
| 42 | Oklahoma | ~2K | 0.83× | |
| 43 | Nebraska | ~1K | 0.83× | |
| 44 | Washington | ~4K | 0.82× | |
| 45 | Kansas | ~2K | 0.82× | |
| 46 | Idaho | ~1K | 0.82× | |
| 47 | Wisconsin | ~3K | 0.80× | |
| 48 | Minnesota | ~3K | 0.76× | |
| 49 | Iowa | ~2K | 0.76× | |
| 50 | Utah | ~2K | 0.72× |
The strongest cross-interests of the KRS-One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Andre Drummond | Sports | 74.94× | ||
| 02 | José González (singer) | Music & Radio | 68.91× | ||
| 03 | Michael Carter-Williams | Sports | 68.45× | ||
| 04 | Villanova Wildcats men's basketball | Sports | 59.73× | ||
| 05 | Gordon Hayward | Sports | 45.40× | ||
| 06 | Rapsody | Music & Radio | 41.52× | ||
| 07 | Sadio Mané | Sports | 34.12× | ||
| 08 | Dragon (2011 film) | Movies & TV | 30.94× | ||
| 09 | Active management | Business & Career | 30.36× | ||
| 10 | Ice-T | Music & Radio | 21.44× | ||
| 11 | Google News | News | 13.12× | ||
| 12 | Cleveland | Travel & Leisure | 11.70× | ||
| 13 | Popular music | Music & Radio | 2.99× | ||
| 14 | Music | Business & Career | 2.10× | ||
| 15 | Arts and music | Arts & Culture | 2.09× | ||
| 16 | Sports | Sports | 2.03× | ||
| 17 | Entertainment | Movies & TV | 2.02× | ||
| 18 | Movies | Movies & TV | 1.93× | ||
| 19 | Food and drink | Food & Beverages | 1.83× | ||
| 20 | Food | Food & Beverages | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.60× | |
| Career Orientation | POWER | 1.39× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.37× | |
| Risk Appetite | THRILL | 0.52× | |
| Social Media Usage | JOY | 0.56× |
KRS-One has an estimated audience of 274,530 people in United States, concentrated in California and New York.
45.5% of KRS-One fans are female, 54.5% are male, with an average age of 33.6 years.
KRS-One fans show strongest brand affinity for Villanova Wildcats men's basketball (59.73×), Andre Drummond (74.94×), and Google News (13.12×) over the country average.
KRS-One fans in United States are most concentrated in California (reach ~30K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond KRS-One itself, the audience over-indexes on Andre Drummond (74.94×), Google News (13.12×), Dragon (2011 film) (30.94×), and Cleveland (11.7×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for KRS-One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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