KRS-One Audience in United States
KRS-One has an estimated audience of 267,601 people in United States. 45.5% are female, 54.5% are male, average age 33.6. Top regions: California, New York, Texas. Top brand affinities: Villanova Wildcats men's basketball, Google News, Andre Drummond, Dragon (2011 film), Cleveland.
The average KRS-One fan in United States is 33.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Villanova Wildcats men's basketball, Google News, Andre Drummond, with strongest over-indexing on Villanova Wildcats men's basketball (59.73× the country average). Demographically, the KRS-One audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of KRS-One fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 33.6 |
| Estimated audience size | 267,601 |
Audience persona
The typical KRS-One fan in United States is balanced, around 33.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Villanova Wildcats men's basketball.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 33,492 | 1.14× |
| New York | 28,053 | 1.88× |
| Texas | 19,573 | 0.85× |
| Florida | 17,536 | 0.97× |
| Georgia | 12,921 | 1.57× |
| Pennsylvania | 12,669 | 1.41× |
| New Jersey | 12,134 | 1.78× |
| North Carolina | 12,107 | 1.5× |
| Ohio | 10,760 | 1.31× |
| Illinois | 9,941 | 1.12× |
| Maryland | 9,118 | 1.98× |
| Virginia | 8,766 | 1.34× |
| Michigan | 8,476 | 1.21× |
| Massachusetts | 6,272 | 1.19× |
| South Carolina | 6,174 | 1.53× |
| Tennessee | 4,917 | 0.92× |
| Washington | 4,585 | 0.85× |
| Arizona | 4,543 | 0.83× |
| Connecticut | 4,383 | 1.63× |
| Indiana | 4,250 | 0.87× |
| Alabama | 4,152 | 1.11× |
| Louisiana | 4,035 | 1.17× |
| Missouri | 3,990 | 0.93× |
| Colorado | 3,596 | 0.85× |
| Nevada | 3,140 | 1.21× |
| Wisconsin | 3,023 | 0.75× |
| Oregon | 2,808 | 0.92× |
| Kentucky | 2,732 | 0.81× |
| Minnesota | 2,633 | 0.69× |
| Oklahoma | 2,226 | 0.75× |
| Mississippi | 2,084 | 0.95× |
| Arkansas | 1,659 | 0.75× |
| Kansas | 1,436 | 0.68× |
| Washington, District of Columbia | 1,396 | 1.74× |
| Utah | 1,180 | 0.49× |
| Delaware | 1,171 | 1.59× |
| Rhode Island | 1,166 | 1.37× |
| Iowa | 1,162 | 0.53× |
| New Mexico | 961 | 0.72× |
| Maine | 831 | 0.87× |
| New Hampshire | 798 | 0.76× |
| Nebraska | 781 | 0.58× |
| West Virginia | 777 | 0.62× |
| Hawaii | 719 | 0.63× |
| Idaho | 682 | 0.51× |
| Vermont | 429 | 0.91× |
| Montana | 355 | 0.48× |
| Alaska | 331 | 0.58× |
| South Dakota | 241 | 0.39× |
| North Dakota | 202 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Villanova Wildcats men's basketball | 59.73× | Sports |
| Google News | 13.12× | News |
| Andre Drummond | 74.94× | Sports |
| Dragon (2011 film) | 30.94× | Movies & TV |
| Cleveland | 11.7× | Travel & Leisure |
| Ice-T | 21.44× | Music & Radio |
| Gordon Hayward | 45.4× | Sports |
| Active management | 30.36× | Business & Career |
| Music | 2.1× | Business & Career |
| Rapsody | 41.52× | Music & Radio |
| Arts and music | 2.09× | Arts & Culture |
| Michael Carter-Williams | 68.45× | Sports |
| Sports | 2.03× | Sports |
| Popular music | 2.99× | Music & Radio |
| Movies | 1.93× | Movies & TV |
| Food and drink | 1.83× | Food & Beverages |
| Entertainment | 2.02× | Movies & TV |
| Food | 1.81× | Food & Beverages |
| José González (singer) | 68.91× | Music & Radio |
| Reading | 1.81× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.59 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Tradition | CONSERVATISM | 1.54 |
| Individualism | JOY | 1.45 |
| Early Adopter Mentality | POWER | 1.37 |
| DIY Mentality | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.9% |
| Japan | 4.9% |
| United Kingdom | 4.4% |
See KRS-One audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does KRS-One have in United States?
KRS-One has an estimated audience of 267,601 people in United States, concentrated in California and New York.
What is the gender split and age of KRS-One fans?
45.5% of KRS-One fans are female, 54.5% are male, with an average age of 33.6 years.
Which brands do KRS-One fans like most?
KRS-One fans show strongest brand affinity for Villanova Wildcats men's basketball (59.73×), Google News (13.12×), and Andre Drummond (74.94×) over the country average.
Where do KRS-One fans live in United States?
KRS-One fans in United States are most concentrated in California (reach 33,492), New York (reach 28,053), and Texas (reach 19,573). These three regions account for the largest share of the active audience.
What other brands do KRS-One fans also like?
Beyond KRS-One itself, the audience over-indexes on Google News (13.12×), Andre Drummond (74.94×), Dragon (2011 film) (30.94×), and Cleveland (11.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for KRS-One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.