Rapsody Audience in United States

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Rapsody has an estimated audience of 452,537 people in United States. 46.9% are female, 53.1% are male, average age 33.1. Top regions: California, Texas, New York. Top brand affinities: Magazine (band), Vanuatu, Grinch, Guitar pedalboard, No Escape (1994 film).

The average Rapsody fan in United States is 33.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Magazine (band), Vanuatu, Grinch, with strongest over-indexing on Magazine (band) (17.54× the country average). Demographically, the Rapsody audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Rapsody fans

Demographic split for Rapsody audience in United States
MetricValue
Female46.9%
Male53.1%
Average age33.1
Estimated audience size452,537

Audience persona

The typical Rapsody fan in United States is balanced, around 33.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Magazine (band).

Top regions in United States

Top regions ranked by reach for Rapsody in United States
RegionReachAffinity
California57,9451.16×
Texas39,1981.01×
New York33,3631.32×
Florida28,7900.94×
North Carolina21,4151.57×
Georgia19,8301.42×
Illinois15,2081.01×
Virginia15,1141.37×
Pennsylvania14,7910.97×
Ohio14,6631.05×
Michigan14,5971.23×
Massachusetts12,6931.42×
Maryland12,5451.61×
New Jersey11,8361.03×
Washington10,4681.15×
Wisconsin10,0151.47×
Tennessee9,7461.07×
Indiana7,8180.95×
South Carolina7,6451.12×
Colorado7,5561.06×
Missouri7,319
Louisiana6,4391.1×
Oregon6,1911.19×
Minnesota5,7200.88×
Nevada5,1571.18×
Oklahoma5,021
Connecticut4,9501.09×
Kentucky4,5890.81×
Kansas3,6241.02×
Mississippi3,3850.91×
Utah3,3640.83×
Arkansas3,3110.89×
Iowa3,3040.89×
Alabama3,0260.48×
New Hampshire2,3511.32×
Arizona2,1370.23×
Washington, District of Columbia2,1091.55×
Idaho1,8610.82×
Nebraska1,7680.78×
New Mexico1,5320.67×
Hawaii1,4950.77×
Rhode Island1,4020.97×
West Virginia1,3830.66×
Maine1,2310.76×
Delaware1,1590.93×
Montana8810.7×
North Dakota8140.88×
Wyoming7721.15×
Vermont6630.83×
South Dakota6270.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rapsody audience
BrandAffinityCategory
Magazine (band)17.54×Music & Radio
Vanuatu47.95×Travel & Leisure
Grinch7.56×Movies & TV
Guitar pedalboard27.4×Music & Radio
No Escape (1994 film)16.42×Movies & TV
Harlow16.3×Travel & Leisure
San Gil9.99×Travel & Leisure
Song Il-gook63.35×Movies & TV
Governor of Michigan7.58×Politics & Society
Hickok4516.28×Internet & Social Media
Inland Empire (film)9.66×Movies & TV
Goop4.98×Internet & Social Media
Wok5.88×Food & Beverages
Elsword14.62×Games
TV Fanatic9.5×Movies & TV
Whataburger1.53×Food & Beverages
Graham Greene5.09×Literature
Google Photos1.96×Technology & Electronics
Pro-Ject3.22×Music & Radio
Chili con carne6.35×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rapsody audience
TraitClusterScore
Urban LifestyleOPEN1.65
Early Adopter MentalityPOWER1.57
LGBTQ+ IdentityOPEN1.37
Career OrientationPOWER1.33
IndulgenceJOY1.21
Luxury OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Rapsody
CountryShare
United States42.1%
Japan7.2%
Canada7.1%

See Rapsody audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Rapsody have in United States?

Rapsody has an estimated audience of 452,537 people in United States, concentrated in California and Texas.

What is the gender split and age of Rapsody fans?

46.9% of Rapsody fans are female, 53.1% are male, with an average age of 33.1 years.

Which brands do Rapsody fans like most?

Rapsody fans show strongest brand affinity for Magazine (band) (17.54×), Vanuatu (47.95×), and Grinch (7.56×) over the country average.

Where do Rapsody fans live in United States?

Rapsody fans in United States are most concentrated in California (reach 57,945), Texas (reach 39,198), and New York (reach 33,363). These three regions account for the largest share of the active audience.

What other brands do Rapsody fans also like?

Beyond Rapsody itself, the audience over-indexes on Vanuatu (47.95×), Grinch (7.56×), Guitar pedalboard (27.4×), and No Escape (1994 film) (16.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rapsody. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.