Rascasse Audience Intelligence

Rapsody Audience in United States

A data profile of the people who buy, follow and care about Rapsody in United States — modelled from more than twelve digital signal sources. Rapsody has an estimated audience of 463,123 people in United States.

#282among Hip hop in United States#9358among Person in United States#5390in Music & Radio

The average Rapsody fan in United States is 33.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kawhi Leonard, Paul George, Dirk Nowitzki, with strongest over-indexing on Kawhi Leonard (37.7× the country average).

Demographically, the Rapsody audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rapsody fan in United States is balanced, around 33.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Kawhi Leonard.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rapsody profile in United States.

Audience size
463K
in United States
Gender
46.9%♀
53.1% male
Age
33.1
average years
Country rank
#38313
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rapsody fans

46.9% are female, 53.1% are male, average age 33.1.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Rapsody audience in United States
MetricValue
Female46.9%
Male53.1%
Average age33.1
Estimated audience size463,123
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Rapsody audience in United States
Age bracketShare%
16-1931%
20-2927%
30-3920%
40-4913%
50+9%
Fig. 04

Worldwide distribution

41.3%

of the worldwide Rapsody audience comes from United States.

Worldwide audience distribution share by country for Rapsody
CountryShare
United States41.3%
Japan7.0%
Canada6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rapsody audience in United States is strongest.

Fig. 05

Top regions by affinity

Rapsody fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~10K1.48×
02Wisconsin~10K1.41×
03North Carolina~20K1.40×
04Washington, District of Columbia~2K1.38×
05New Hampshire~2K1.35×
06Massachusetts~10K1.34×
07Virginia~10K1.26×
08Georgia~20K1.24×
09Nevada~5K1.21×
10New York~30K1.19×
11Michigan~10K1.19×
12California~60K1.14×
13Oregon~6K1.11×
14Washington~10K1.10×
15Louisiana~6K1.09×
16Connecticut~5K1.06×
17Kansas~4K1.06×
18Oklahoma~5K1.04×
19Tennessee~9K1.02×
20South Carolina~7K1.01×
21Colorado~7K1.00×
22Ohio~10K0.99×
23Texas~40K0.98×
24Vermont<1K0.98×
25Missouri~7K0.97×
26Illinois~10K0.96×
27New Jersey~10K0.96×
28Minnesota~6K0.96×
29Rhode Island~1K0.96×
30North Dakota<1K0.96×
31Pennsylvania~10K0.95×
32Delaware~1K0.95×
33Indiana~8K0.94×
34Alabama~6K0.94×
35Arkansas~3K0.91×
36Maine~1K0.91×
37Utah~4K0.90×
38Mississippi~3K0.90×
39Idaho~2K0.90×
40Alaska<1K0.90×
41Florida~30K0.89×
42Iowa~3K0.89×
43Hawaii~2K0.86×
44Nebraska~2K0.85×
45Kentucky~5K0.84×
46Montana~1K0.84×
47South Dakota<1K0.84×
48West Virginia~2K0.79×
49New Mexico~2K0.77×
50Arizona~7K0.71×
Fig. 06

Affinity by region

Affinity by region — Rapsody, United States
0.71×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rapsody audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rapsody audience
#·InterestCategoryAffinity×
01Dirk NowitzkiSports55.42×
02Paul GeorgeSports45.07×
03KRS-OneMusic & Radio41.52×
04Kawhi LeonardSports37.70×
05Drain cleanerHome & Garden36.52×
06Freddie GibbsMusic & Radio34.43×
07The MentalistMovies & TV28.51×
08Cypress HillMusic & Radio24.65×
09Tim DuncanSports20.00×
10Bill RussellSports20.00×
11Joan CollinsFashion & Accessoires20.00×
12Wu-Tang ClanMusic & Radio19.39×
13Megan FoxMovies & TV15.27×
14Draymond GreenSports12.95×
15Josh DuhamelFashion & Accessoires11.72×
16Obsessed (2009 film)Movies & TV8.68×
17Lindsey VonnSports8.14×
18Soul foodMusic & Radio7.47×
19Teyana TaylorMovies & TV6.87×
20Planet FitnessSports3.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rapsody audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rapsody audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.66×
Career OrientationPOWER1.63×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rapsody audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.53×
Pet OwnershipJOY0.62×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rapsody have in United States?

Rapsody has an estimated audience of 463,123 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rapsody fans?

46.9% of Rapsody fans are female, 53.1% are male, with an average age of 33.1 years.

03

Which brands do Rapsody fans like most?

Rapsody fans show strongest brand affinity for Kawhi Leonard (37.7×), Paul George (45.07×), and Dirk Nowitzki (55.42×) over the country average.

04

Where do Rapsody fans live in United States?

Rapsody fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rapsody fans also like?

Beyond Rapsody itself, the audience over-indexes on Paul George (45.07×), Dirk Nowitzki (55.42×), Megan Fox (15.27×), and Obsessed (2009 film) (8.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Rapsody audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rapsody. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →